Getting Motivated by Ernest Dichter. The Secret Behind Individual Motivations by the Man Who Was Not Afraid to Ask Why?

Content: 
Front Matter, Page iii
Copyright, Page iv
Dedication, Page v
Introduction, Pages ix-xi
1 - A Dish of Lentils, Pages 1-7
2 - Rue De L'Admiral Mouchet, Paris V(EME), Pages 8-15
3 - How I Survived Jail with the Help of a Hungarian Salami, Pages 16-20
4 - The Sales Pitch Which Saved My Life, Pages 21-30
5 - I Was Just Lucky, I Guess, Pages 31-39
6 - How I Almost Lost My Viennese Accent, Pages 40-47
7 - Insecurity—The Key to Success, Pages 48-51
8 - Have You Tried Making Love Under Water?, Pages 52-58
9 - Vacation From Myself, Pages 59-64
10 - Why Not Live in a Castle?, Pages 65-73
11 - Don't Flush!, Pages 74-81
12 - Thank You, Mr. Packard, Pages 82-87
13 - Sex and Sales, Pages 88-96
14 - My Presidents: Those Who Did and Those Who Didn't Make It, Pages 97-104
15 - How I Discovered Today's Caveman, Pages 105-111
16 - Fear of Embarrassment or Fear of Death, Pages 112-117
17 - How I Turned My Heart Attack Into Hard Cash, Pages 118-124
18 - Does a Hard Boiled Egg Have a Soul?, Pages 125-130
19 - Congratulations, You are Now a Public Speaker, Pages 131-136
20 - I Know I Can Afford Cold Cuts, But Still…, Pages 137-146
21 - Suppose I Were as Devilish as Some Think I Am, Pages 147-157
22 - Column A or Column B?, Pages 158-166
23 - Stop the Mama Business, Pages 167-170
24 - Things that Puzzle Me, Pages 171-175
25 - How Not to Be Afraid When Chopping Down a Tree, Pages 176-181
26 - It Ain't Necessarily So, Pages 182-186
27 - Which Way to Happiness, Please?, Pages 187-193
Index, Pages 194-197
About the Author, Page 198