Generation Z Marketing and Management in Tourism and Hospitality: The Future of the Industry

Preface
Introduction
Contents
Editors and Contributors
List of Figures
List of Tables
Part I Management Section
1 Digital Natives Leading the World: Paragons and Values of Generation Z
	Introduction
	The Emergence of Generation Z
	Characteristics of Generation Z
	Emergence of Influencers
	Generation Z Leaders
	Challenges Faced by Organisations
	Creating a Value System and Leadership Style
	Conclusion
	References
2 Generation Z and Managing Multiple Generational Cohorts Simultaneously in Tourism and Hospitality
	Introduction
	Traditionalists and Baby Boomers
	Generation X
	Millennials (Generation Y)
	Generation Z
	Intergenerational Misconceptions and Mutual Understanding
	Strategies for Intergenerational Management
	Reverse Mentoring and Group Mentoring
	Knowledge Transfer and Chunking
	Gamification
	Job Sharing
	Shared Collaborative Workspaces
	Conclusion
	References
3 Generation Z and Tourism Entrepreneurship: Generation Z’s Career Path in the Tourism Industry
	Introduction
	Tourism and Entrepreneurship
	Types of Tourism Entrepreneurs
	Product-Based Tourism Entrepreneurs
	Behaviour-Based Tourism Entrepreneurs
		Marginal Tourism Entrepreneurs
		Lifestyle Tourism Entrepreneurs
		Growth-Oriented Tourism Entrepreneurs
	Tourism Intrapreneurs
	Generation Z
	Who Is Generation Z?
	Lifestyles of Generation Z
	Business Motivation and Expectations of Generation Z
	Generation Z Careers: An Entrepreneur or an Intrapreneur
	Conclusion
	References
4 Generation Z and Their Perceptions of Well-Being in Tourism
	Introduction
	Physical Well-Being
	Mental Health/Wellness Well-Being
	Social Well-Being
	Technological/Digital Well-Being
	Environmental Well-Being
	Conclusion
	References
Part II Marketing Section
5 New Sheriff in Town? Discovering Generation Z as Tourists
	Introduction
	Generation Z
	Generation Z as Independent Tourists
	Generation Z as Family Tourists
	Conclusions
	References
6 Gen Z Tourists and Smart Devices
	Digital Era and Gen Z
	Gen Z Tourist
	Smart Devices in Tourism Industry
	Smart Devices in the Hospitality Industry
	Smart Devices in Smart Tourism Destinations
	Smart Devices in Food and Beverage Industry
	Smart Devices in Museums
	Smart Devices in Airline Industry
	Smart Devices in Tours
	Smart Device Experiences in Pre-travel, On-site, and Post-travel
	Pre-travel Stage
	On-site Stage
	Post-travel Stage
	Marketing Advices for the Gen Z Tourist
	References
7 Generation Z and Digital Influencers in the Tourism Industry
	Introduction
	Influencer Marketing
	Influencer Marketing in Hospitality and Tourism
	Influencer Marketing for Destinations
	Influencer Marketing for the Hospitality Industry
	Influencer Marketing for Events and Festivals
	Influencer Marketing for the Transportation Sector
	Recommendations for Influencer Marketing in Tourism and Hospitality
	References
8 Generation Z: Young People’s Perceptions of Cruising Safety, Security and Related Risks
	Introduction
	Literature Review
		Defining Perception of Cruise-Related Risks
			Defining Risk Perception
		Types of Physical Cruise-Related Risks
		Measuring Risk Perception: The Interaction Between Uncertainty and Adverse Consequences
		Perceptions of Safety, Security and Cruise-Related Risks
		Risk Perceptions in Youth Travel Behaviour
	Methodology
	Findings and Discussion
		Perceptions of Safety and Security
		Perception of Physical Risks on Cruise Ships
		Infection Outbreaks
		Sexually Transmissible Infections (STIs)
		Motion Sickness
		Cruise Accidents
		Terrorism, Piracy and Crime
	Conclusion and Implications
		Implications and Recommendations
		Limitations and Suggestions for Future Research
	References
9 The New Foodie Generation: Gen Z
	Introduction
	Foodies
		The Definition of Foodie and Foodie Characteristics
		Foodies’ Travel Behaviour
	Generation Z
		Gen Z Characteristics
		Gen Z as Tourist
		Food-Related Behaviour of Gen Z
	Discussion and Conclusion
	Suggestions and Practical Implications
	References
10 Perceptions of Gen Z Tourists on Street Food in Hong Kong
	Introduction
	Literature Review
		Food Tourism
		Street Food
		Gen Z Tourists
	Methodology
	Reliability and Validity of the Measurements
	Results and Discussions
	Characteristics of Respondents
	Conclusion, Future Research and Implications
	References
11 Generation Z Active Sports Tourism: A Conceptual Framework and Analysis of Intention to Revisit
	Introduction
	Generation Z and Sports
	Action Sports and Their Relevance
	Action Sports Psychology
		Sensation-Seeking, Satisfaction, and Intention to Visit
		The Role of the Event Image Fit
	An Empirical Investigation of Generation Z Visit Intention for Action Sports Events
		The Aims
		Considerations Guiding the Analysis: The Theoretical Model
		Considerations Guiding the Analysis: The Research Context
		Scales and Considerations Guiding the Analysis
	Results
	Conclusions
	References
12 Are Generation Z Ethical Consumers?
	Introduction
		Generation Groupings
		Generation Z
	Ethical Consumerism
		Background: The 2030 Agenda for Sustainable Development (Sustainable Development Goals).
		The Rise of Ethical Consumerism
	The UK Ethical Market
	Theories of Reasoned Action and Planned Behaviour
	What Are the Determinants of Tourism Demand? The Gen Z Case
		The Coronavirus (COVID-19) Pandemic, Its Impact on the Tourism Industry, and Gen Z Tourists
		COVID-19 Crisis as an Opportunity for Gen Zs Towards Ethical Tourism
	Conclusions
Index