Gender, Culture, and Consumer Behavior

Content: Construction of consumer vulnerability by gender and ethics of empowerment / Catherine A. Coleman --
"The creation of inspired lives" : female fan engagement with the Twilight saga / Hope Jensen Schau and Margo Buchanan-Oliver --
The carnal feminine : consuming representations of womanhood in a contemporary media text / Lorna Stevens and Pauline Maclaran --
Climbing the ladder or chasing a dream? Men's responses to idealized portrayals of masculinity in advertising / Linda Tuncay Zayer and Cele C. Otnes --
Is the selectivity hypothesis still relevant? A review of gendered persuasion and processing of advertising messages / Michelle R. Nelson and Alexandra M. Vilela --
Gender and media literacy : women and men try on responses to objectification in fashion advertising / Jacqueline Lambiase [and others] --
Viewing gender as a value-creative resource / Gokcen Coskuner-Balli and Burçak Ertimur --
Lived consumer bodies : narcissism, bodily discourse, and women's pursuit of the body beautiful / Helen Woodruffe-Burton and Katie Ireland --
Escalated expectations and expanded gender roles : women's gift-giving rituals for and resistance to Valentine's day events / Angeline G. Close --
Masculinity and fashion / Jacob Ostberg --
The rise of soushokukei danshi masculinity and consumption in contemporary Japan / Steven Chen --
Masculinity, intimacy, and consumption / Nacima Ourahmoune --
A grounded theory of transition to involved parenting : the role of household production and consumption in the lives of single fathers / Robert L. Harrison, James W. Gentry, and Suraj Commuri --
(Re)igniting sustainable consumption and production research through feminist connections / Susan Dobscha and Andrea Prothero --
Beyond gender : intersectionality, culture, and consumer behavior / Ahir Gopaldas and Eileen Fischer --
Gender research as the ingénue of marketing and consumer behavior / Janeen Arnold Costa and Gary J. Bamossy.