Fundamental Business Economics

Content: 
Front Matter, Page iii
Copyright, Page iv
Preface, Page v
Introduction to business practice, Page 1
1 - The nature of business activity, Pages 3-6
2 - The scientific method in business economic practice, Pages 7-18
3 - The functioning firm, Pages 19-29
4 - The identity of the firm, Pages 31-48
Introduction to Entrepreneurship and management, Page 49
5 - Entrepreneurship, Pages 51-63
6 - The management function, Pages 65-87
Introduction to Fundamental founding considerations, Page 89
7 - The decision regarding the form of enterprise, Pages 91-105
8 - The organisation structure of a firm, Pages 107-119
9 - Size and locational considerations, Pages 121-132
Introduction to Specialised business functions, Page 133
10 - Marketing, purchasing and public relations, Pages 135-154
11 - Production, Pages 155-170
12 - Administration, Pages 171-181
13 - Financial matters, Pages 183-204
14 - Personnel matters, Pages 205-223
Introduction to Business economics as a science, Page 225
15 - The scientific identity of business economics, Pages 227-236
16 - Business economics – a historical and scientific perspective, Pages 237-250
Bibliography, Pages 251-254
Index, Pages 255-259