Franklin Covey Style Guide: For Business and Technical Communication

Content: Preface  ii  Improving Communication Quality  iii  Contents  iv  Foreword  viii  Author Acknowledgements  ix  Reference Glossary  Using the Reference Glossary (Introduction)  2  Abbreviations  3  Acronyms  8  Active/Passive  9  Adjectives  12  Adverbs  15  Agreement  16  Apostrophes  19  Appendices  21  Articles  23  Bias-Free Language  25  Bibliographies  29  Boldface  32  Brackets  33  British English  34  Capitals  36  Captions  40  Charts  43  Citations  50  Cliches  51  Colons  54  Color  55  Commas  60  Compound Words  63  Conjunctions  65  Contractions  68  Dashes  69  Decimals  70  Editing and Proofreading  71  Electronic Mail  74  Ellipses  78  Emphasis  79  English as a Second Language  82  Ethics  86  Exclamation Marks  88  False Subjects  89  Faxes  90  Footnotes  92  Fractions  94  Gobbledygook  95  Graphics for Documents  97  Graphics for Presentations  103  Graphs  111  Headings  121  Hyphens  124  Illustrations  126  Indexes  132  Intellectual Property  134  International Business English  137  Introductions  139  Italics  141  Jargon  143  Key Words  144  Letters  145  Lists  164  Managing Information  167  Maps  170  Mathematical Notations  177  Meetings Management  179  Memos  182  Metrics  185  Modifiers  191  Nouns  193  Numbering Systems  194  Numbers  195  Online Documentation  197  Organization  202  Outlines  208  Page Layout  210  Paragraphs  217  Parallelism  222  Parentheses  223  Periods  225  Persuasion  226  Photographs  230  Plurals  238  Possessives  240  Prepositions  242  Presentations  243  Project Management  246  Pronouns  251  Punctuation  256  Question Marks  258  Quotation Marks  259  Quotations  261  Redundant Words  262  References  264  Repetition  267  Reports  269  Resumes  274  Scientific/Technical Style  278  Semicolons  281  Sentences  282  Signs and Symbols  286  Slashes  288  Spacing  289  Spelling  291  Strong Verbs  296  Style  297  Summaries  301  Tables  303  Tables of Contents  311  Thinking Strategies  314  Titles  317  Tone  319  Transitions  322  Underlining  323  Units of Measurement  324  Verbs  325  Word Problems  328  Word Processing  340  Wordy Phrases  345  Writing and Revising  347  Model Documents  Using Model Documents (Introduction)  358  Letters  Response: With Information and Directions  359  Response: To a Concerned Customer  360  Response: To a Complaint  362  Complaint: With a Request for Action  363  Complaint: With a Tactful Request for Aid  364  Employment Reference  366  Employment Verification  368  Bid Solicitation  369  Sales: With a Soft Sell  370  Sales: Template/Mail Merge  373  Customer Service  374  Memos  Procedure  376  Request: For Clarification of a Problem  378  Summary: For an Executive Audience  380  Proposal: To an Antagonistic Audience  382  Request: With Informal Instructions  384  Technical: With a Recommendation  387  Recommendation  388  Status Report: With an Outcome Orientation  389  Safety: With a Mild Reprimand  390  Personnel: With Suggested Procedures  391  Response: With Instructions  392  Transmittal: For Attachments  394  Others  Resume: Problem-Solution Format  395  Resume: Performance Format  396  Resume Cover Letter  397  Minutes  398  Job Description  400  Executive Summary: For a Proposal (Financial Services)  401  Executive Summary: For a Proposal (Training)  402  Executive Summary: For an Audit  404  Marketing Fact Sheet  405  Mission Statement  406  Procedure: For a Business Process  408  Procedure: For a Technical Process  411  Technical Report  415  Web Page: With Informative Content  419  Index  421