Foundations of business

Cover
Title Page
Copyright
Contents
PART 1 THE ENVIRONMENT OF BUSINESS
	CHAPTER 1: EXPLORING THE WORLD OF BUSINESS AND ECONOMICS
		Inside Business: The Walt Disney Company's Script for Blockbuster Business Results
		Your Future in the Changing World of Business
		Career Success: Clicking Your Career into High Gear
		Spotlight: How Important are Employee Benefits?
		Business: A Definition
		Types of Economic Systems
		Measuring Economic Performance
		The Business Cycle
		Types of Competition
		American Business Today
		Entrepreneurial Success: Meet Scott Heiferman, Meetup Entrepreneur
		Sustain the Planet: Avon Says: "Hello Green Tomorrow"
		Summary
		Key Terms
		Discussion Questions
		Test Yourself
		Video Case: Entertainment Means Profits for Nederlander Concerts
		Building Skills for Career Success
	CHAPTER 2: BEING ETHICAL AND SOCIALLY RESPONSIBLE
		Inside Business: Eco-Friendly Cars Become Big Business
		Business Ethics Defined
		Ethical Issues
		Factors Affecting Ethical Behavior
		Ethical Challenges & Successful Solutions: Green or Greenwashing?
		Encouraging Ethical Behavior
		Social Responsibility
		Going for Success: American Express "Crowdsources" Philanthropy
		The Evolution of Social Responsibility in Business
		Two Views of Social Responsibility
		Sustain the Planet: Sustainability
		Consumerism
		Employment Practices
		Concern for the Environment
		Spotlight: Recession and Responsibility
		Implementing a Program of Social Responsibility
		Summary
		Key Terms
		Discussion Questions
		Test Yourself
		Video Case: Scholfield Honda—Going Green with Honda
		Building Skills for Career Success
	CHAPTER 3: EXPLORING GLOBAL BUSINESS
		Inside Business: PepsiCo Gobbles up Growth in Global Markets
		The Basis for International Business
		Restrictions to International Business
		The Extent of International Business
		Career Success: Today's Global Career Path
		International Trade Agreements
		Spotlight: Leading Exporters in World Merchandise Trade, 2009
		Methods of Entering International Business
		Going for Success: LEGO Builds on Licensing for Global Growth
		Sources of Export Assistance
		Financing International Business
		Sustain the Planet: Selling Eco-Friendly Goods, Services, and Technologies
		Summary
		Key Terms
		Discussion Questions
		Test Yourself
		Video Case: Evo: Creatively Exceeding Customer Expectations Here and Abroad
		Building Skills for Career Success
		Running a Business: Part 1: Let's Go Get a Graeter's!
		Building a Business Plan: Part 1
PART 2 BUSINESS OWNERSHIP AND ENTREPRENEURSHIP
	CHAPTER 4: CHOOSING A FORM OF BUSINESS OWNERSHIP
		Inside Business: Raising Cane's Serves up Small Business Success
		Sole Proprietorships
		Entrepreneurial Success: Student Business Incubators
		Partnerships
		Social Media: Going Social with SCORE
		Corporations
		Spotlight: Business Profits
		Special Types of Business Ownership
		Going for Success: Growth through Global Joint Ventures
		Joint Ventures and Syndicates
		Corporate Growth
		Summary
		Key Terms
		Discussion Questions
		Test Yourself
		Video Case: Annie's Homegrown: A Corporation with Entrepreneurial Spirit
		Building Skills for Career Success
	CHAPTER 5: SMALL BUSINESS, ENTREPRENEURSHIP, AND FRANCHISES
		Inside Business: Small Businesses Get Boost from Big Business
		Small Business: A Profile
		The People in Small Businesses: The Entrepreneurs
		Career Success: Looking for an Internship? Think Small
		The Importance of Small Businesses in Our Economy
		The Pros and Cons of Smallness
		Sustain the Planet: Tips from the Environmental Protection Agency
		Entrepreneurial Success: Prep Your Elevator Pitch
		The Small Business Administration
		Franchising
		The Growth of Franchising
		Spotlight: SUBWAY's Foreign Franchising Around the World
		Summary
		Key Terms
		Discussion Questions
		Test Yourself
		Video Case: Murray's Cheese: More Cheese Please
		Building Skills for Career Success
		Running a Business: Part 2: Graeter's: A Fourth-Generation Family Business
		Building a Business Plan: Part 2
PART 3 MANAGEMENT AND ORGANIZATION
	CHAPTER 6: UNDERSTANDING THE MANAGEMENT PROCESS
		Inside Business: How H.J. Heinz Manages for a Healthy Company, People, and Planet
		What is Management?
		Basic Management Functions
		Going for Success: Be Prepared with a Contingency Plan
		Kinds of Managers
		Key Skills of Successful Managers
		Career Success: First-time Manager? Avoid These Rookie Mistakes!
		Leadership
		Spotlight: Executives Rank Men and Women Differently on Workplace Characteristics
		Managerial Decision Making
		Social Media: Through Social Media, Do Workers Create Problems for Their Employers?
		Managing Total Quality
		Summary
		Key Terms
		Discussion Questions
		Test Yourself
		Video Case: L.L. Bean Relies on Its Core Values and Effective Leadership
		Building Skills for Career Success
	CHAPTER 7: CREATING A FLEXIBLE ORGANIZATION
		Inside Business: Why Nokia Needed a New Structure
		What is an Organization?
		Job Design
		Departmentalization
		Delegation, Decentralization, and Centralization
		Career Success: Your Green Career Path?
		The Span of Management
		Forms of Organizational Structure
		Sustain the Planet: Green Citizenship at General Electric
		Spotlight: Top-Ranked Barriers to Women in the Workplace
		Corporate Culture
		Entrepreneurial Success: Building Innovation and Involvement into the Corporate Culture
		Committees and Task Forces
		The Informal Organization and the Grapevine
		Summary
		Key Terms
		Discussion Questions
		Test Yourself
		Video Case: At Numi Organic Tea, Teams and Organizational Culture are Critical
		Building Skills for Career Success
	CHAPTER 8: PRODUCING QUALITY GOODS AND SERVICES
		Inside Business: Unilever's Bold Plans for New Products, Greener Production
		What is Production?
		The Conversion Process
		Ethical Challenges & Successful Solutions: The Ethics of Ecotourism Services
		The Increasing Importance of Services
		Sustain the Planet: Sustainable Manufacturing Initiative
		Where Do New Products and Services Come From?
		How Do Managers Plan Production?
		Operations Control
		Going for Success: Measuring Reliability by the Nines
		Improving Productivity with Technology
		Spotlight: Productivity Growth Rates
		Summary
		Key Terms
		Discussion Questions
		Test Yourself
		Video Case: Burton Snowboards' High-Quality Standards
		Building Skills for Career Success
		Running a Business: Part 3: Graeter's Leadership and Management Efforts Enhance Performance
		Building a Business Plan: Part 3
PART 4 HUMAN RESOURCES
	CHAPTER 9: ATTRACTING AND RETAINING THE BEST EMPLOYEES
		Inside Business: Good Employees Keep Southwest Airlines on Growth Course
		Human Resources Management: An Overview
		Human Resources Planning
		Cultural Diversity in Human Resources
		Job Analysis
		Recruiting, Selection, and Orientation
		Social Media: Salesforce.com's Social Recruiting Strategy
		Career Success: What Can a Career Coach Do for You?
		Ethical Challenges & Successful Solutions: Tough Questions, Honest Answers
		Compensation and Benefits
		Spotlight: When Should Compensation and Benefits Be Discussed with Job Applicants?
		Training and Development
		Performance Appraisal
		The Legal Environment of HRM
		Summary
		Key Terms
		Discussion Questions
		Test Yourself
		Video Case: Whirlpool's Award-Winning Diversity Program is Facilitated through Employee Network
		Building Skills for Career Success
	CHAPTER 10: MOTIVATING AND SATISFYING EMPLOYEES AND TEAMS
		Inside Business: How Google, Now Teenaged, Drives Employee Motivation
		What is Motivation?
		Historical Perspectives on Motivation
		Contemporary Views on Motivation
		Key Motivation Techniques
		Entrepreneurial Success: Motivation Gives Bonobos a Competitive Edge
		Spotlight: Motivation Factors
		Career Success: Get Ready to Telecommute
		Teams and Teamwork
		Sustain the Planet: Good Green Fun
		Summary
		Key Terms
		Discussion Questions
		Test Yourself
		Video Case: At L.L. Bean, Everyone is Family
		Building Skills for Career Success
		Running a Business: Part 4: Graeter's: Where Tenure is "a Proud Number"
		Building a Business Plan: Part 4
PART 5 MARKETING
	CHAPTER 11: BUILDING CUSTOMER RELATIONSHIPS THROUGH EFFECTIVE MARKETING
		Inside Business: Domino's Pizza Cooks up Marketing Turnaround
		Managing Customer Relationships
		Utility: The Value Added by Marketing
		The Marketing Concept
		Career Success: Marketing Yourself via Webcam
		Markets and Their Classification
		Developing Marketing Strategies
		Social Media: Online Videos Add Vitality to Marketing Mix
		Developing a Marketing Plan
		Market Measurement and Sales Forecasting
		Spotlight: Most Promising Growth Opportunities in the Technology Industry
		Marketing Information
		Ethical Challenges & Successful Solutions: Limits to Online Privacy?
		Types of Buying Behavior
		Summary
		Key Terms
		Discussion Questions
		Test Yourself
		Video Case: E*Trade Focuses on Building Long-Term Customer Relationships, Even from the Crib
		Building Skills for Career Success
	CHAPTER 12: CREATING AND PRICING PRODUCTS THAT SATISFY CUSTOMERS
		Inside Business: E-Book Readers Battle On
		Classification of Products
		The Product Life-Cycle
		Product Line and Product Mix
		Managing the Product Mix
		Going for Success: Where Do Big Companies Get New Product Ideas?
		Branding, Packaging, and Labeling
		Social Media: Local Businesses Use Social Media to Build Brand Loyalty
		Pricing Products
		Pricing Objectives
		Pricing Methods
		Pricing Strategies
		Entrepreneurial Success: New Day, New Deal
		Spotlight: Which Online Content are People Willing to Pay for?
		Pricing Business Products
		Summary
		Key Terms
		Discussion Questions
		Test Yourself
		Video Case: From Artistic Roots, Blu Dot Styles Marketing Strategy
		Building Skills for Career Success
	CHAPTER 13: DISTRIBUTING AND PROMOTING PRODUCTS
		Inside Business: Macy's Blends the Best of National and Local Marketing
		Distribution Channels and Market Coverage
		Entrepreneurial Success: Furniture Store? That Used to Be Our Roller-Skating Rink!
		Partnering Through Supply-Chain Management
		Marketing Intermediaries: Wholesalers
		Marketing Intermediaries: Retailers
		Social Media: Nonstore Selling Gets Facebook Friendly
		Physical Distribution
		What Is Integrated Marketing Communications?
		The Promotion Mix: An Overview
		Advertising
		Spotlight: Internet Advertising on the Rise
		Career Success: Marketing and Media Jobs Beyond Mad Men
		Personal Selling
		Sales Promotion
		Public Relations
		Summary
		Key Terms
		Discussion Questions
		Test Yourself
		Video Case: L.L.Bean Employs a Variety of Promotion Methods to Communicate with Customers
		Building Skills for Career Success
		Running a Business: Part 5: Graeter's  is "Synonymous with Ice Cream"
		Building a Business Plan: Part 5
PART 6 MANAGING INFORMATION, ACCOUNTING, AND FINANCE
	CHAPTER 14: UNDERSTANDING INFORMATION AND E-BUSINESS
		Inside Business: How Mars Built My M&M's into a Sweet E-Business
		How Can Information Reduce Risk When Making a Decision?
		What is a Management Information System?
		How Do Employees Use a Management Information System?
		Improving Productivity with the Help of Computers and Technology
		Entrepreneurial Success: Apps Become Big Business
		Sustain the Planet: The Green Grid
		Using Computers and the Internet to Obtain Information
		Spotlight: Top Two U.S. Web Sites
		Defining e-Business
		Fundamental Models of e-Business
		The Future of Computer Technology, the Internet, and e-Business
		Ethical Challenges & Successful Solutions: How Green is Cloud Computing?
		Summary
		Key Terms
		Discussion Questions
		Test Yourself
		Video Case: E*Trade Provides Information to Its e-Business Customers
		Building Skills for Career Success
	CHAPTER 15: USING ACCOUNTING INFORMATION
		Inside Business: KPMG Helps Keep Businesses Running Smoothly
		Why Accounting Information Is Important
		Ethical Challenges & Successful Solutions: Who Audits Overseas Auditors?
		Who Uses Accounting Information
		Spotlight: Accounting Careers Are Attracting More Students!
		Career Success: More Accountants and Auditors Needed!
		The Accounting Process
		The Balance Sheet
		The Income Statement
		The Statement of Cash Flows
		Evaluating Financial Statements
		Social Media: The Big Four Go Social
		Summary
		Key Terms
		Discussion Questions
		Test Yourself
		Video Case: Accounting Information Helps Level the Playing Field for the Little Guys
		Building Skills for Career Success
	CHAPTER 16: MASTERING FINANCIAL MANAGEMENT
		Inside Business: General Motors Goes Public-Again
		What Is Financial Management?
		Planning-The Basis of Sound Financial Management
		Financial Services Provided by Banks and other Financial Institutions
		Social Media: Outsmart the Scam Artists
		Sources of Short-Term Debt Financing
		Sources of Equity Financing
		Spotlight: The Roller Coaster Ride for IPOs
		Going for Success: Who's Getting Venture Capital?
		Sources of Long-Term Debt Financing
		Ethical Challenges & Successful Solutions: Banks as Eco-Cops?
		Summary
		Key Terms
		Discussion Questions
		Test Yourself
		Video Case: Financial Planning Equals Profits for Nederlander Concerts
		Building Skills for Career Success
		Running a Business: Part 6: Graeter's Adds MIS and Financing to the Recipe
		Building a Business Plan: Part 6
Notes
Answer Key
Glossary
Name Index
Subject Index