Food Culture Studies in India: Consumption, Representation and Mediation

Acknowledgements
Introduction
	Part I: Food Fads: Food and Public Culture
	Part II: Narrating Nourriture: Food in Literature
	Part III: Visual Victuals: Food in Film, Animation and Comic Strips
	Part IV: Of the Colonial and the Culinary: Food, the Folk and Registers of Resistance
Contents
Editors and Contributors
Part IFood Fads: Food and Public Culture
1 Food Substitutes, Health Supplements and the Geist of Fitness
	Introduction
	Theorizing the Consumptive Body
	Fitness, Gyms and Health Supplements
	Conclusion
	References
2 Fast Food and Fatness in Popular Media: Interrogating the Link
	Fast Food as a Convenient Target
	“You Can’t Deny These Links”: Super Size Me and American Anxiety
	“Burger Kids” Versus Traditional Diets: Fast Food and Nostalgia in News Media About India
	Conclusion
	References
Part IINarrating Nourriture: Food in Literature
3 Accio FOOD!: Food and Its Magical Properties in Cartoons and Fantasy Literature
	References
4 Who Eats Whom?: Transcending the Real Purpose Behind Food Events in Children’s Literature (If Any!) Through Nonsense Literature
	Literary Nonsense: Beginnings, Content and Intent
	(Literary) Nonsense and India
	Reading the Texts
	Conclusion
	References
5 What Do You Want for Dinner, Honey?: The Subversive Power of Food
	References
6 Food, Love and the Self in Indian Women’s Poetry in English
	References
7 Food for Thought-Feeling: Studying Taste’s Affective Function in Bulbul Sharma’s The Anger of Aubergines
	References
Part IIIVisual Victuals: Food in Film, Animation and Comic Strips
8 “Luca Brasi Sleeps with the Fishes”: The Gastromythology of The Godfather Trilogy
	The Rasas We Cannot Refuse
	The History and Hermeneutics of Gastromythology
	Fasts and Fratricides
	Conclusion
	References
9 Chocolate and the Holly Factory: Analysing the “Role” of Chocolate in Select Films from Hollywood
	Introduction
		Chocolate and Advertising: The Indian Context
		The Relationship Between Chocolate and Hollywood
	Conclusion: The Journey of Chocolate and Its Image in India
	References
10 The Anatomy of Obesity: Cartman and the Economy of Consumption in South Park
	References
11 Eat, Sleep and Dream Trilogy in Garfield and Calvin and Hobbes
	References
Part IVOf the Colonial and the Culinary: Food, the Folk and Registers of Resistance
12 Feeding Workers in Colonial India 1919–1947
	Work in Nutrition Discourse in India: The Question of Efficiency and Gender
	The Perception of Food Problems in Industrial Setting: The Example of Tata Iron and Steel Company
		The Idea of Workers’ Welfare and Its Discontents
		Consequences During World War II
	Conclusion
	References
13 Of Khaar, Pithaa and Aitaa’r Posola: Exploring the Folk Aesthetics and the Erotic in Assamese Food
	References
14 Hunger Games: Politics of the Ema Market, the Kitchen and Protest in Manipur
	Ema Keithel and the Women’s War
	Hunger Strike to Live
	Women’s Role in the Kitchen Politics
	Conclusion
	References
15 Food for Soul, “Soul” for Food: The Tale of Blacks Told Through Soul Food
	Introduction
	Food and Kitchen
	Soul Food
	Conclusion
	References