Fashion Bible

Table of Contents......Page 2
About the Pictures......Page 6
"Turn Ons" and "Turn Offs"......Page 11
Why We Sabotage Ourselves......Page 17
Playing it Safe in the Schoolyard......Page 18
"Nice Guy" Programing in the Home......Page 20
What's So Bad About Being a Nice Guy?......Page 24
The Nice Guy Look......Page 29
The Nice Approach......Page 30
Anti-gay Social Programing......Page 32
Emulating Dad......Page 34
It Was Good Ten Years Ago......Page 35
Trying to Just "Be Myself"......Page 36
Elitist Communication Style......Page 38
The Changing Fashion Signal......Page 42
Mimicking the High Fashion Signal......Page 43
Mimicking the Low Fashion Signal......Page 44
Magazines and Mixed Messages......Page 46
Framework #1: Normal, Well Dressed......Page 50
Modeling Movie Stars......Page 54
Framework #2: Sexy Stereotyping......Page 57
8 Steps to Sexy Stereotyping......Page 67
Don't be Too Confusing......Page 70
How Far Should You Take It?......Page 71
The Outer Limits......Page 72
Male to Female Sexy Stereotyping......Page 73
Attracting "Normal Girls" with Sexy Stereotyping......Page 75
Myspace Sexy Stereotypes......Page 76
Speaking to an Elite Audience......Page 79
Social Impact......Page 82
The "Ironic" Look......Page 83
Retro styles......Page 84
Stereotype Blending......Page 86
Visual Impact......Page 87
Expensive Clothes (Label Whore)......Page 88
Customized Clothing......Page 90
The Repercussions of the 3 Frameworks......Page 92
Countdown to sex......Page 93
Balance: Showpieces and Supporting Pieces......Page 94
The Most Essential Pieces of Clothing......Page 96
Your Hairstyle......Page 97
Communicating With Your Hairstylist......Page 98
Enhance Your Hair......Page 99
Grooming......Page 100
Always Look Your Best......Page 102
Fashion Over Function......Page 103
What Not to Wear......Page 104
Daytime verses Nighttime......Page 107
Training your eye......Page 109
Geographic Relevance......Page 114
Understanding Incongruence......Page 115
Recognizing a Failed Experiment......Page 117
Being "Good Looking"......Page 118
Anyone Can Do It......Page 119