Family Businesses in Tourism and Hospitality: Innovative Studies and Approaches

Preface
Contents
Contributors
Part I: Entrepreneurial Skills
	The Effectiveness of Government Programmes in the Family Business Accommodations in Port Dickson, Malaysia
		1 Introduction
		2 Sustainable Tourism in Port Dickson District
		3 Area and Method of Study
		4 Findings and Discussion
			4.1 Tourists´ Perceptions of the Conservation of the Physical Environment of Tourist Areas
			4.2 Maintenance of Basic Facilities
			4.3 Conservation of Traditional Cultural Heritage
			4.4 Involvement of Local Communities
		5 Conclusion
		References
	Augmenting Family Businesses in Craft Tourism Through Entrepreneurial Skills Development Among Southern Africa Rural Women
		1 Introduction
		2 Literature Review
			2.1 Craft Tourism
			2.2 Family Business´ Entrepreneurial Skills and Rural Women Involvement
				2.2.1 Education
				2.2.2 Tacit Processes
				2.2.3 Genetics
			2.3 Conceptualising Entrepreneurial Skills Acquisition and Development in Family Businesses
		3 Methods
		4 Findings
			4.1 Demographic Attributes of Rural Women in Craft-Tourism Family Businesses
			4.2 Nature of Craft Tourism Ventures
			4.3 Entrepreneurship Skills Acquisition and Development
				4.3.1 Education
				4.3.2 Tacit Processes
				4.3.3 Genetics
		5 Limitations of the Study
		6 Conclusions and Limitations
		References
	Innovation Driving Factors in Tourism Family Business: A Theoretical Approach
		1 Introduction
		2 Methodology
		3 Theoretical Framework
		4 Innovation Driving Factors in Tourism Family-Owned Organisations
		5 Conclusions
		References
	Main Competitive Factors in European Small and Medium-Sized Family Hotels
		1 Introduction
		2 Methodology
		3 Literature Review
			3.1 Competitiveness
			3.2 Family Hotel SMEs
			3.3 Finance
			3.4 Marketing
			3.5 Innovation
		4 Discussion of Results
		5 Conclusions
		References
	Change and Innovation in Small Family-Owned Hotels in the Pandemic Era:  Delphi Research Method Study Approach
		1 Introduction
		2 Literature Review
			2.1 The Directions f Change
			2.2 The Development of Innovation
		3 Methodology
			3.1 Survey Design and Implementation
		4 Results
			4.1 The Impact of COVID-19 on the Way Greek Small Family-Owned Hotels Change the Way They Operate
			4.2 The Effect of COVID-19 on the Way Greek Small Family-Owned Hotels Develop Innovation
		5 Discussion of Findings
			5.1 Evaluation of How Small Family-Owned Hotels Change the Way They Operate in the Covid-19 Era
			5.2 Evaluation of How Small Family-Owned Hotels Develop Innovation in the Covid-19 Era
		6 Scientific and Practical Contribution
		7 Limitations and Future Research
		References
	Linking Business Owner´s Market Capability and Mobile Marketing Adoption: Experience from Tanzania
		1 Introduction
		2 Literature Review
			2.1 Conceptual Definition of the Terms
			2.2 Theoretical Literature Review
			2.3 Empirical Literature Review on the Influence of Owner´s Market Capability on Mobile Marketing Adoption
			2.4 Conceptual Framework
		3 Methods
			3.1 Research Paradigm
			3.2 Research Approach
			3.3 Study Area
			3.4 Targeted Population
			3.5 Sample Size and Sampling Procedure
			3.6 Validity and Reliability
			3.7 Data Collection Tools
			3.8 Data Analysis
		4 Findings
			4.1 Demographic Characteristics of Family Business
			4.2 Model Validation and Validity Test
				4.2.1 Construct Validity
				4.2.2 Predictive Validity
			4.3 Internal Consistency
			4.4 Basic Model Path Coefficient and Hypothesis Testing
				4.4.1 Structural Model Path Coefficient
				4.4.2 Hypothesis Testing
		5 Discussion of the Findings
		6 Implication of the Study
		References
	The Role of Women Entrepreneurs on Family Businesses in Turkey
		1 Introduction
		2 Characteristics of Female Women Entrepreneurs in Tourism Industry
		3 Family Businesses and Women Entrepreneurs: Challenges and Opportunities
		4 Women Entrepreneurs in Family Businesses: The Turkey Case
		5 Conclusion
		References
	Factors Influencing the Adoption of Digital Marketing in the Family Business MSME´s Owned by Women Entrepreneurs During Covid-...
		1 Introduction
		2 Literature Review
			2.1 Family Business
			2.2 Family Business, Entrepreneurship, and Women
			2.3 Micro, Small, and Medium Enterprise (MSME)
			2.4 Digital Marketing
		3 Factors that Influence the Use of Digital Marketing
			3.1 Business Awareness
		4 Perceive Cost
		5 Government Support
		6 Perceive Benefits
			6.1 Subjective Norm
		7 Framework (Fig. 1)
		8 Hypothesis Development
		9 Research Method
		10 Finding and Discussion (Table 2)
		11 Measurement of Model Assessment (Table 3)
			11.1 R2 Value
		12 Conclusion
		References
Part II: Management Models
	How to Innovate and Strengthen Management Accounting in a Family Restaurant Business
		1 Introduction
		2 Background on the Restaurant Industry
			2.1 The Operating Cycle
			2.2 Cost Control
			2.3 The Strength of Management Control
			2.4 Innovating by Adapting the Uniform System of Accounts for Restaurants
				2.4.1 Income Statement
				2.4.2 Detailed Supporting Schedules
		3 Methodology
			3.1 Sources of Evidence
			3.2 Procedures and Data Analysis
		4 Results and Discussion
			4.1 Answering the Interview Questions
				4.1.1 IQ 1: Operating Cycle
				4.1.2 IQ 2: Pricing Strategy
				4.1.3 IQ 3: Management Control Techniques and Indicators
				4.1.4 IQ 4: The Knowledge About USAR
				4.1.5 IQ 5: Adjustments in USAR
				4.1.6 IQ 6: Opinion About USAR
			4.2 Adoption of USAR
		5 Conclusions
		Appendix
		References
	Innovative Approaches: Using DEMATEL Method in the Research of SMEs Operating in Tourism Sector
		1 Introduction
		2 Theoretical Background
		3 Material and Methods
		4 Results and Discussion
		5 Conclusion
		References
	Opportunities and Challenges of the Homestay Family Business Concept in the Indian Tourism Sector: A Viewpoint Study
		1 Introduction
		2 Literature Review
			2.1 Overview of Homestay Tourism in India
		3 Objectives
		4 Research Methodology
		5 Discussion
			5.1 Opportunities for Homestay in India
			5.2 Challenges for Homestay in India
			5.3 Role of Homestay in the Promotion of Tourism in India
		6 Authors Recommendations
		7 Conclusive Remarks
		References
	Influence of SMEs´ Network Competencies on Tourism Industry Performance
		1 Introduction
		2 Purpose of the Chapter
		3 Reviews from Literature
			3.1 Resource Dependence Theory (RDT)
			3.2 Development and Maintenance of Tourism Networks
			3.3 Conceptual Framework
		4 Methodology
			4.1 Study Approach
			4.2 Measurement of Variables
			4.3 Data Analysis Plan
			4.4 Validity and Reliability Analysis
			4.5 Exploratory Factor Analysis
			4.6 Confirmatory Factor Analysis
			4.7 Model Fitness Evaluation in Confirmatory Factor Analysis
			4.8 Structural Model
		5 Findings
		6 Implications
		7 Limitations of the Study
		8 Conclusion
		References
	Social Media and Online Marketing Implication on Family Businesses Success: A Tourism Industry Perspective
		1 Introduction
		2 Literature Review
			2.1 Theoretical Consideration
			2.2 Characteristics of a Family Business
			2.3 Online Marketing
			2.4 The Tourism Industry (Fiji)
		3 Research Objective
			3.1 Research Approach
			3.2 Research Participants and Sampling
			3.3 Data Gathering
		4 Case Study Findings
			4.1 Case Study 1: Five Princes Hotel-Suva Boutique Hotel
				4.1.1 Online Marketing Strategies by Case Study 1
			4.2 Case Study 2 Tifajek Mud Pool and Hot Springs
				4.2.1 Online Marketing Strategies by Case Study 2
			4.3 Case Study No. 3: Biausevu Waterfall
				4.3.1 Online Marketing Strategies by Case Study 3
		5 Discussion
		6 Theoretical and Practical Implications
			6.1 Consumer
			6.2 Cost
			6.3 Convenience
			6.4 Communication
		7 Conclusion
		8 Limitation and Future Research
		9 Proposed Framework
		Appendix
		References
	Impact of the Covid-19 Pandemic on the Subjective Well-Being (SWB) of Participation in Leisure, Nature-Based, and Family Activ...
		1 Introduction
			1.1 Problem Statement
			1.2 Research Objectives
		2 Literature Review
			2.1 Subjective Well-Being
			2.2 Leisure Activity
			2.3 Nature-Based Activity
			2.4 Family Activity
		3 Methodology
			3.1 Research Design
			3.2 Research Population and Sampling
				3.2.1 Population and Sample Size
				3.2.2 Sampling
			3.3 Questionnaire Design
			3.4 Research Analysis
				3.4.1 Data Analysis
				3.4.2 Reliability Analysis
				3.4.3 Descriptive Analysis
				3.4.4 Multiple Regression Analysis
		4 Findings and Analysis
			4.1 Demographic Data
			4.2 Correlation Analysis
			4.3 Regression Analysis
		5 Conclusion
		References
	The Experience of Staying in a Boutique Hotel in a Management and Educational Perspective
		1 Introduction
			1.1 The Experience of Staying in a Hotel: The Entrepreneur´s Perspective
			1.2 The Experience of Staying in a Hotel: A Learning Perspective
			1.3 The Experience of Staying in a Hotel as a Consumption Experience
		2 Methodology
		3 Results
		4 Interpretation of Results
		5 Staying in a Boutique Hotel as an Experience: Lessons for Management and Education
		References