Executive Writing Skills for Managers: Master Word Power to Lead Your Teams, Make Strategic Links and Develop Relationships (Better Business English)

Title page......Page 4
Copyright
......Page 5
Dedication......Page 6
Table of contents
......Page 8
Preface......Page 12
Introduction......Page 18
Defining readers, customers and audience......Page 20
Cross-cultural differences in writing......Page 21
Office guidelines and house style can help......Page 24
The four-way mirror approach......Page 28
Writing for exporting......Page 31
One-upmanship......Page 33
Your checklist for action......Page 36
English as the language of the boardroom......Page 38
Helping you communicate across borders without building frontiers......Page 39
Help your staff......Page 44
Diversity in writing: key points to consider......Page 46
Your checklist for action......Page 48
Why we write in business......Page 50
Effect on performance......Page 52
The Word Power Skills system: four easy steps to success......Page 53
Correct for purpose: your mission, vision and values......Page 55
Quality in business English......Page 57
Accountability......Page 60
Your checklist for action......Page 61
The importance of Word Power Skills 2.0......Page 62
How you view readers......Page 63
Constructions that may confuse your readers and customers......Page 64
Simplicity can impress......Page 66
Writing customer service......Page 67
Dealing with written complaints......Page 75
Your checklist for action......Page 79
Identify the right words for today......Page 80
Sometimes you need to ‘unlearn’ things......Page 83
The i-generation: the impact on writing......Page 84
Updating......Page 85
Correct timing......Page 86
Your checklist for action......Page 87
What does this mean?......Page 88
Complex writing isn’t always apt – or clever......Page 89
Sense or nonsense......Page 91
Good transitions improve fluidity......Page 92
English dictionary syndrome......Page 93
Write a brief before you commit to action......Page 94
When acronyms can become the problem......Page 96
Your checklist for action......Page 98
The mechanics of writing: how signposting will help......Page 100
Reports and executive summaries......Page 102
Manuals and instructions......Page 103
Agendas, meeting notes and minutes......Page 105
Converting speech into writing......Page 109
Writing recruitment campaigns......Page 112
Outsourcing your business English writing......Page 114
Your checklist for action......Page 115
‘People’ words and change......Page 118
Jargon, including management speak and legalese......Page 121
Use the right words to motivate......Page 125
Burying good news......Page 128
Your checklist for action......Page 130
Setting standards: corporate policy......Page 132
How e-mails can impede performance......Page 134
Tone and etiquette......Page 136
Text messages: not always appropriate......Page 138
The politics of address lists......Page 139
Prioritizing urgency......Page 143
Mistakes in others’ e-mails......Page 144
E-mail writing skills in spoken skills environments......Page 145
Your checklist for action......Page 146
How to give feedback in English......Page 148
Feedback ratings: other differences......Page 152
Your checklist for action......Page 155
Conclusion......Page 156