Everything Improve Your Writing Book : Master the Written Word and Communicate Clearly: 2nd Edition

 Content: Cover --
 Book Title --
 Copyright --
 Contents --
 Acknowledgments --
 Introduction --
 Chapter 1: The Basics --
 Who? --
 What? --
 When? --
 Where? --
 Why? --
 How? --
 Style Is Important, Too --
 Chapter 2: How to Write What You Mean --
 The Elements of Effective Writing --
 Making a Good Impression --
 Beyond Using a Spellchecker --
 Using Descriptive Nouns --
 Choosing Action Verbs --
 Analogy, Simile, and Metaphor as Descriptions --
 Establishing Your Objective --
 Chapter 3: How to Keep Em Reading --
 Impact --
 Pacing --
 Hooks --
 Showing Versus Telling --
 Involving the Senses --
 Voice --
 Rhythm --
 Transitions --
 When Literal Isnt Best (Literal Versus Literary) --
 Chapter 4: Editing and Proofreading Techniques --
 Sentence Structure --
 Punctuation --
 Possessive Pronouns Versus Contractions --
 Bias-Free Language --
 Cultural Differences in Language --
 Proofreading Techniques --
 Chapter 5: Letter-Writing Basics and Specifics --
 Why Write a Letter --
 Planning Your Letter --
 Handwritten Notes --
 Complaint Letters --
 Dispute Letters --
 Complaint and Dispute Letter Replies --
 Chapter 6: Social Writing --
 Congratulatory Notes and Letters of Congratulations --
 Condolences and Sympathy Letters --
 Get-Well Notes and Letters --
 Invitations --
 Invitation Acceptance --
 Declining an Invitation --
 Announcements --
 Chapter 7: Thank-You Notes and Letters --
 Accompanying a Thank-You Gift --
 Gifts --
 Condolence --
 Dinner Thank-You Note --
 Thank-You Note for Hospitality --
 Thank-You Note for Personal Favor or Service --
 Chapter 8: Laymans Journalism --
 The Inverted Pyramid --
 Story Leads --
 Other Types of Leads --
 Eight Tips for Conducting Interviews --
 When to Use Direct Quotes --
 Press Releases --
 Chapter 9: Research --
 Determining the Scope of the Research Needed --
 When to Use the Library --
 On-Your-Own, Computer-Aided Research --
 Evaluating Your Sources --
 Citing Sources --
 Research Organization Techniques --
 Six Steps to Productive Research --
 Chapter 10: Copyright Matters --
 Copyright Law --
 Work-for-Hire Agreements --
 Duration of Copyright --
 Collective Works --
 Joint Authors --
 Selling or Licensing Your Copyright --
 Fair Use --
 Derivative Works --
 Protecting Your Interests --
 Chapter 11: Essays in General --
 Strategic Essay Preparation --
 Identify Your Topic Question --
 Write the Thesis Statement --
 Essay Notes Worksheet --
 Developing an Essay Outline --
 Using Evidence --
 Using Reasoning --
 Tips to Help Streamline the Essay-Writing Process --
 Chapter 12: Essays in Particular --
 Structuring Your Essay Argument --
 The Academic Essay --
 The Parts of an Academic Essay --
 Formatting Your Essay --
 Admissions Essays --
 Developing a Thesis --
 The Outline --
 Chapter 13: Academic Writing --
 Getting It Down --
 MLA Documentation Style --
 Other Documentation Styles --
 Bibliography, Footnotes, and Endnotes --
 Writing Your Paper --
 Getting Your Paper into Final Form --
 Adapting Your Work for Publication --
 Chapter 14: Business Writing --
 Request for Proposal (RFP) --
 Press Packets --
 Maintaining Media Contacts --
 Other Publicity --
 T$2.