Events Feasibility and Development

Content: 
Other books in the series, Page ii
Front Matter, Page iii
Copyright, Page iv
Dedication, Page v
Foreword, Pages xiii-xvi, Steven Wood Schmader
About the Author, Pages xvii-xviii, William O\'Toole
Series Preface, Page xix
Introduction, Pages xxi-xxii
Introduction, Pages 1-2, William O\'Toole
Chapter 1 - Event strategy, Pages 3-20, William O\'Toole
Chapter 2 - Preparing the strategy, Pages 21-42, William O\'Toole
Chapter 3 - Event support: directing the development, Pages 43-54, William O\'Toole
Chapter 4 - Implementation of the strategy, Pages 55-74, William O\'Toole
Chapter 5 - Techniques and tools for events development, Pages 75-96, William O\'Toole
Chapter 6 - Building competency: associations, awards and training, Pages 97-118, William O\'Toole
Introduction, Pages 119-120, William O\'Toole
Chapter 7 - Management models and the business case, Pages 121-144, William O\'Toole
Chapter 8 - Setting up the management system, Pages 145-164, William O\'Toole
Chapter 9 - Event management processes, Pages 165-202, William O\'Toole
Chapter 10 - Event management processes – section two, Pages 203-230, William O\'Toole
Chapter 11 - Event metrics and checklists, Pages 231-250, William O\'Toole
Introduction, Pages 251-252, William O\'Toole
Chapter 12 - Event operations: upstream design, Pages 253-264, William O\'Toole
Chapter 13 - Case studies, Pages 265-320, William O\'Toole
Chapter 14 - Dictionary of terms, Pages 321-323, William O\'Toole
References, sources and further reading, Pages 325-327
Index, Pages 329-333