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ویرایش: نویسندگان: Mehmet Huseyin Bilgin (editor), Hakan Danis (editor), Ender Demir (editor), Meltem Ş. Ucal (editor) سری: ISBN (شابک) : 3030350509, 9783030350505 ناشر: Springer سال نشر: 2020 تعداد صفحات: 370 زبان: English فرمت فایل : PDF (درصورت درخواست کاربر به PDF، EPUB یا AZW3 تبدیل می شود) حجم فایل: 7 مگابایت
در صورت تبدیل فایل کتاب Eurasian Business Perspectives: Proceedings of the 25th Eurasia Business and Economics Society Conference (Eurasian Studies in Business and Economics, 12/2) به فرمت های PDF، EPUB، AZW3، MOBI و یا DJVU می توانید به پشتیبان اطلاع دهید تا فایل مورد نظر را تبدیل نمایند.
توجه داشته باشید کتاب دیدگاه های کسب و کار اوراسیا: مجموعه مقالات بیست و پنجمین کنفرانس تجارت و اقتصاد اوراسیا (مطالعات اوراسیا در تجارت و اقتصاد، 12/2) نسخه زبان اصلی می باشد و کتاب ترجمه شده به فارسی نمی باشد. وبسایت اینترنشنال لایبرری ارائه دهنده کتاب های زبان اصلی می باشد و هیچ گونه کتاب ترجمه شده یا نوشته شده به فارسی را ارائه نمی دهد.
این جلد از مطالعات اوراسیا در تجارت و اقتصاد مقالات نظری و تجربی منتخبی را از بیست و پنجمین کنفرانس انجمن تجارت و اقتصاد اوراسیا (EBES) که در برلین، آلمان، در ماه مه 2018 برگزار شد، ارائه میکند. حوزههای مختلف کسب و کار و مدیریت از مناطق جغرافیایی مختلف، این کتاب بر موضوعات جاری مانند تعامل مصرف کننده، وفاداری مصرف کننده، وبلاگ نویسی در سفر، و استراتژی ارتباطات بازاریابی AirBnB، و همچنین ارزیابی پروژه های مراقبت های بهداشتی و صنعت 4.0 تمرکز دارد. همچنین شامل مطالعات مرتبطی است که جنبههای حسابداری و مالی مانند قابلیت اطمینان بانک و خطرات ورشکستگی استارتآپهای سرمایهگذاری جمعی را تحلیل میکند.
This volume of Eurasian Studies in Business and Economics presents selected theoretical and empirical papers from the 25th Eurasia Business and Economics Society (EBES) Conference, held in Berlin, Germany, in May 2018. Covering diverse areas of business and management from different geographic regions, the book focuses on current topics such as consumer engagement, consumer loyalty, travel blogging, and AirBnB\'s marketing communication strategy, as well as healthcare project evaluation and Industry 4.0. It also includes related studies that analyze accounting and finance aspects like bank reliability and the bankruptcy risks of equity crowdfunding start-ups.
Preface Eurasia Business and Economics Society (EBES) Contents List of Contributors Part I: Management Changing the Situation or Changing Oneself? A Model of Task and Cognitive Job Crafting 1 Introduction 2 Task and Cognitive Crafting 2.1 Individual Differences 2.2 Interpersonal Processes 2.3 Organizational Conditions 2.4 Psychological Empowerment 3 Methods 3.1 Sample 3.2 Measures 3.2.1 Task and Cognitive Job Crafting 3.2.2 Growth Need Strength 3.2.3 Intellectual Stimulation 3.2.4 Situational Constraints 3.2.5 Psychological Empowerment 3.2.6 Control Variables 3.3 Analyses 4 Results 4.1 Measurement Models 4.2 Structural Models 5 Discussion 6 Conclusion References Prospects of Cooperation in the Agribusiness in Russia 1 Introduction 2 Literature Review 3 Methodology and Data 4 Results 5 Conclusions References Relational Capital and an Enterprise Crisis in the Light of Expert Opinion Survey 1 Introduction 2 Relational Capital and an Enterprise Crisis 3 Research Methodology 4 Characteristics of the Experts Surveyed 5 Relational Capital as a Crisis-Generating Factor and a Recovery Factor in the Experts´ Opinion 6 Conclusions References Improved Predictability for Foreign Direct Investors by Comprising Different Macroeconomic Levels: A New Model Approach 1 Introduction 2 Methodological Concept 3 Identification of the Decision Makers and Involved Persons in Terms of FDI Decisions 4 Data Collection and Target Population 5 Main Research Results 5.1 Assessment of the Main Hypothesis H1 5.2 Assessment of the Sub-hypothesis 6 Conclusions References The Importance and Use of Cost Information in Polish Enterprises: Survey Results 1 Introduction 2 Characteristics of the Research Sample 3 Costs and Their Records in the Surveyed Enterprises 4 Cost Calculation 5 Conclusion References Praxeology in Innovative Healthcare Project Evaluation 1 Introduction 2 Healthcare Projects Management and Evaluation 3 Evaluation Criteria and Indicators 4 Pilot Study and Results 5 Conclusions References Business Model and Its Mapping in the Cost Accounting of Polish Enterprises 1 Introduction 2 Research Methodology and Characteristics of Companies 3 Business Models of the Study Enterprises: Similarities and Differences 4 Changes in the Business Model and Their Mapping in the Cost Accounting 5 Conclusion References Use of Financial Analysis in Operational and Strategic Management in Practice of Polish Business 1 Introduction 2 Research Methodology and Characteristics of Companies 3 Financial Statement Analysis and Accounting Data Financial Analysis 4 The Role of Analytical Areas in Operational and Strategic Management 5 Conclusion References State Information System of Housing and Utilities Sector as a Basis of Network Relationship Management in Russia 1 Introduction 2 Literature Review 3 Data and Methodology 4 Results 5 Conclusions References SMEs on the Way to the Smart World of Industry 4.0 1 Introduction 2 The SMART World Conception 3 SMART Organizations: Concepts, Problems, and Challenges of Action 4 SMEs as a SMART Organization-Research Methodology 5 Results and Discussions 6 Conclusions References Part II: Marketing Consumer Engagement in an Online Brand Community 1 Introduction 2 Theoretical Foundations for the Conceptual Framework 3 Empirical Data Collection and Objectivity of the Study 4 Empirical Findings 5 Conclusions and Managerial Implications References The Multidimensional Character of the COO Effect in Education Services: Its Perception in the Selected European Countries 1 Introduction 2 International Market of Education Services 3 Literature Review 3.1 The COO Effect in Marketing 3.2 Specific Character of Higher Education Services 3.3 The Research on the COO in the Field of International Higher Education Services 4 Methodology 4.1 Sample and Data Collection 4.2 Questionnaire Form 4.3 Methodology 5 Findings 6 Conclusions References Dimensions of COO Effect Perceived by Consumers from Poland, Lithuania, and Germany 1 Introduction 2 Literature Review 2.1 The COO Effect in Marketing 2.2 COO Dimensions 3 Research Method 3.1 Data Section 3.2 Hypotheses 4 Results 5 Conclusions References Consumer´s Loyalty: Case of the Virtual Brand Communities 1 Introduction 2 Literature Review 3 Research Methodology 4 Research Findings 5 Discussion 6 Conclusion References Part III: Tourism The Comparison of the United Kingdom and Indonesia on Airbnb´s Marketing Communication Strategy 1 Introduction 2 Literature Review 2.1 Peer-to-Peer Accommodation Sharing Platform 2.2 Young Adult Intention to Use Airbnb 2.3 Airbnb Brand Awareness and Marketing Communication Strategy 3 Methodology 4 Findings and Discussion 4.1 Online Survey Design and Findings (Quantitative Method) 4.1.1 Factors for Selecting a Holiday Accommodation 4.1.2 Brand Awareness of Airbnb 4.1.3 Opinions Regarding Airbnb´s Marketing Communication 4.2 Interview Design and Findings (Qualitative Method) 5 Conclusions and Recommendations 5.1 Conclusion 5.2 Limitations 5.3 Recommendation References Associative Perception of Latvia as a Travel Destination in European Target Markets 1 Introduction 2 Theoretical Background 3 Research Methodology 4 Findings 5 Conclusions 6 Discussion, Limitations, and Future Lines of Research References Part IV: Accounting and Finance Value Relevance of the Information Reported by Romanian Quoted Companies with Connections to Tax Havens 1 Introduction 2 What Are Tax Havens? 3 Tax Havens and Offshore Financial Centers in the World 4 Tax Avoidance and Value Relevance 5 Research Design 5.1 Data and Sample 5.2 Methods of Data Analysis 6 Results 7 Conclusions References Usage of Performance Indicators in Croatian Public Hospitals 1 Introduction 2 Literature Review 3 Objectives and Research Process 4 Results of Empirical Research 5 Conclusion References Bank Reliability Assessment Model: Case of Latvia 1 Introduction 2 Literature Review 3 Case of Latvian Commercial Banks 4 Methodology and Rating Model Design 5 Model Results and Discussion 6 Conclusions References Adoption of Banking Products and Services by Young People: Motives, Terms, and Preferences 1 Introduction 2 Literature Review 3 Data and Methods 4 Research Results 4.1 Research Sample 4.2 Adoption of Products by Young People 4.3 Products and Services Used by Young People 5 Conclusion References The Bankruptcy Risk of Equity Crowdfunded Companies in Germany 1 Introduction 2 Data and Method 3 Results 4 Discussion 5 Conclusion References Intermediate Body as an Entity Supervising Public Procurement Market in the Context of EU Funds 1 Introduction 2 Intermediate Body: Overview 3 Definition of the Intermediate Body 4 Tasks of Intermediate Body as Regards Public Procurement 5 Supervision Over Carrying Out the Tasks Entrusted to IBs 6 Conclusions References Construction Companies in Russia: Does Size Matter? 1 Introduction 2 Theoretical Basics 3 Data and Methodology 4 Results 5 Conclusions References Sukuk on the Socially Responsible Investments Market 1 Introduction 2 Islamic Finance as a Part of the Responsible Finance Sector 3 Sustainable and Responsible Investment Sukuk 4 Sukuk as an Investment Option for Funds Implementing the SRI Idea 5 Conclusion References