Essentials of Business Communication

Cover
Brief Contents
Contents
Appreciation for Support
About the Authors
Unit 1: Business Communication in the Information Age
	Chapter 1: Thriving in a Digital, Social, and Mobile Workplace
		1-1 Succeeding with Twenty-First-Century Skills
		1-2 Practicing Active Listening
		1-3 Communicating Nonverbally
		1-4 Understanding Culture and Communication
		1-5 Ensuring Intercultural Effectiveness
		Summary of Learning Outcomes
		Key Terms
		Chapter Review
		Critical Thinking
		Activities and Cases
		Grammar/Mechanics Checkup 1
		Editing Challenge 1
		Communication Workshop: Technology
Unit 2: The Writing Process in the Digital Era
	Chapter 2: Planning Business Messages
		2-1 Exploring the Communication Process
		2-2 Applying the 3-x-3 Writing Process to Business Messages
		2-3 Analyzing the Purpose and Anticipating the Audience
		2-4 Employing Expert Writing Techniques to Adapt to Your Audience
		2-5 Improving the Tone and Clarity of a Message
		Summary of Learning Outcomes
		Key Terms
		Chapter Review
		Critical Thinking
		Writing Improvement Exercises
		Radical Rewrites
		Activities
		Grammar/Mechanics Checkup 2
		Editing Challenge 2
		Communication Workshop: Career Skills
	Chapter 3: Organizing and Drafting Business Messages
		3-1 Drafting Workplace Messages Begins with Research
		3-2 Organizing Ideas to Show Relationships
		3-3 Writing a First Draft with Powerful Sentences
		3-4 Mastering Four Helpful Writing Techniques
		3-5 Building Well-Organized Paragraphs
		Summary of Learning Outcomes
		Key Terms
		Chapter Review
		Critical Thinking
		Writing Improvement Exercises
		Radical Rewrites
		Grammar/Mechanics Checkup 3
		Editing Challenge 3
		Communication Workshop: Social Media
	Chapter 4: Revising Business Messages
		4-1 Revising: Applying Phase 3 of the Writing Process
		4-2 Ensuring Message Clarity
		4-3 Improving Readability with Strategic Document Design
		4-4 Catching Errors with Careful Proofreading
		4-5 Evaluating the Effectiveness of Your Message
		Summary of Learning Outcomes
		Key Terms
		Chapter Review
		Critical Thinking
		Writing Improvement Exercises
		Radical Rewrites
		Grammar/Mechanics Checkup 4
		Editing Challenge 4
		Communication Workshop: Technology
Unit 3: Workplace Communication
	Chapter 5: Short Workplace Messages and Digital Media
		5-1 Communicating in the Digital Age with E-Mails and Memos
		5-2 Messaging and Texting at Work
		5-3 Making Podcasts Work for Business
		5-4 Telling Stories with Blogs and News Sites
		5-5 Navigating Social Networking for Business
		Summary of Learning Outcomes
		Key Terms
		Chapter Review
		Critical Thinking
		Writing Improvement Exercises
		Radical Rewrites
		Activities and Cases
		Grammar/Mechanics Checkup 5
		Editing Challenge 5
		Communication Workshop: Social Media
	Chapter 6: Positive and Neutral Messages
		6-1 Routine E-Mails, Memos, and Letters
		6-2 Typical Request, Response, and Instruction Messages
		6-3 Direct Claims and Complaints
		6-4 Adjustment Messages
		6-5 Goodwill Messages
		Summary of Learning Outcomes
		Key Terms
		Chapter Review
		Critical Thinking
		Writing Improvement Exercises
		Radical Rewrites
		Activities and Cases
		Grammar/Mechanics Checkup 6
		Editing Challenge 6
		Communication Workshop: Ethics
	Chapter 7: Bad-News Messages
		7-1 Communicating Negative News Strategically
		7-2 Examining Bad-News Strategies
		7-3 Composing Effective Bad-News Messages
		7-4 Refusing Typical Requests and Claims
		7-5 Managing Bad News within Organizations
		Summary of Learning Outcomes
		Key Terms
		Chapter Review
		Critical Thinking
		Writing Improvement Exercises
		Radical Rewrites
		Activities and Cases
		Grammar/Mechanics Checkup 7
		Editing Challenge 7
		Communication Workshop: Intercultural Skills
	Chapter 8: Persuasive Messages
		8-1 Understanding Persuasion in the Contemporary Workplace
		8-2 Planning and Writing Persuasive Requests
		8-3 Writing Effective Persuasive Claims and Complaints
		8-4 Crafting Persuasive Messages in Digital Age Organizations
		8-5 Creating Effective Sales Messages in Print and Online
		Summary of Learning Outcomes
		Key Terms
		Chapter Review
		Critical Thinking
		Writing Improvement Exercises
		Radical Rewrites
		Activities and Cases
		Grammar/Mechanics Checkup 8
		Editing Challenge 8
		Communication Workshop: Ethics
Unit 4: Business Reports and Proposals - Best Practices
	Chapter 9: Informal Reports
		9-1 Writing Reports in the Digital Age
		9-2 Formats and Heading Levels
		9-3 Analyzing the Problem, Defining the Purpose, and Collecting Data
		9-4 Preparing Short Informational Reports
		9-5 Preparing Short Analytical Reports
		Summary of Learning Outcomes
		Key Terms
		Chapter Review
		Critical Thinking
		Activities and Cases
		Grammar/Mechanics Checkup 9
		Editing Challenge 9
		Communication Workshop: Mastering Team Writing Projects
	Chapter 10: Proposals and Formal Reports
		10-1 Crafting Winning Business Proposals
		10-2 Preparing Formal Business Reports
		10-3 Conducting Primary and Secondary Research
		10-4 Documenting Information
		10-5 Creating Meaningful Graphics
		10-6 Assembling and Completing Formal Business Reports
		Summary of Learning Outcomes
		Key Terms
		Chapter Review
		Critical Thinking
		Activities and Cases
		Grammar/Mechanics Checkup 10
		Editing Challenge 10
		Communication Workshop: Technology
Unit 5: Professionalism, Teamwork, Meetings, and Speaking Skills
	Chapter 11: Professionalism at Work: Business Etiquette, Teamwork, and Meetings
		11-1 Developing Professionalism and Business Etiquette Skills On-Site and Online
		11-2 Communicating Face-to-Face on the Job
		11-3 Following Telephone and Voice Mail Best Practices
		11-4 Excelling in Professional Teams
		11-5 Making the Most of Face-to-Face and Virtual Meetings
		Summary of Learning Outcomes
		Key Terms
		Chapter Review
		Critical Thinking
		Activities and Cases
		Grammar/Mechanics Checkup 11
		Editing Challenge 11
		Communication Workshop: Career Skills
	Chapter 12: Business Presentations
		12-1 Creating Effective Business Presentations
		12-2 Organizing Presentations to Connect with Audiences
		12-3 Understanding Contemporary Visual Aids
		12-4 Preparing Engaging Multimedia Presentations
		12-5 Refining Delivery, Rehearsing, and Performing Your Talk
		Summary of Learning Outcomes
		Key Terms
		Chapter Review
		Critical Thinking
		Activities and Cases
		Grammar/Mechanics Checkup 12
		Editing Challenge 12
		Communication Workshop: Collaboration Is King
Unit 6: Employment Communication
	Chapter 13: The Job Search, Resumes, and Cover Messages
		13-1 Harnessing Technology in Today's Challenging Job Market
		13-2 Exploring the Open Job Market
		13-3 Unlocking the Hidden Job Market
		13-4 Customizing Your Resume
		13-5 Using Digital Tools to Fine-Tune Your Job Search
		13-6 Cover Letters - Do They Still Matter?
		Summary of Learning Outcomes
		Key Terms
		Chapter Review
		Critical Thinking
		Radical Rewrites
		Activities and Cases
		Grammar/Mechanics Checkup 13
		Editing Challenge 13
		Communication Workshop: Ethics
	Chapter 14: Interviewing and Following Up
		14-1 Sharpening Your Interview Skills
		14-2 Before the Interview
		14-3 During the Interview
		14-4 After the Interview
		14-5 Preparing Additional Employment Documents
		Summary of Learning Outcomes
		Key Terms
		Chapter Review
		Critical Thinking
		Radical Rewrites
		Activities and Cases
		Grammar/Mechanics Checkup 14
		Editing Challenge 14
		Communication Workshop: Career Skills
Appendix A: Document Format Guide
Appendix B: Citation Formats
Appendix C: Correction Symbols and Proofreading Marks
Appendix D: Grammar/Mechanics Handbook
Notes
Index