eSCAPE: The 4 Stages of Becoming A Successful Entrepreneur

Dedication
Foreword By Daymond John
Preface: Are You Ready?
Chapter 1: My Story
	$3.60
	So, Why Did It Take So Long?
	I’m In The Wrong Place.
	So, It Was Time To Test My Theory…
	Time To Make A Decision
	In Comes The Turtle…
	The Greatest Realization Of My Life
	The Night I Turned To Google For Help
	The First Success… The Night That Changed Everything
	The Spark That Created My First Empire
	The Fall To Near Bankruptcy
	The Night I Learned The Most Important, Yet Simple Lesson…
	How I Got Back To The Top In 16 Months
	In The End It Comes Down To These Four Entrepreneurial Stages
Chapter 2: What Is An Entrepreneur?
	Entrepreneurship Is A Mindset
	Intrapreneurship
	This Misguided Definition Is Leading To More Failure…
	The Word ‘Risk’ Is Misunderstood
	How I Manage Risk
	Embrace The Unknown
Chapter 3: Why Do Entrepreneurs Fail?
	Failing vs. Succeeding
	Why Entrepreneurs Believe They Fail
	Why Entrepreneurs Really Fail
	Patrick’s Story
	Mastering eSCAPE
Chapter 4: Can Anyone Be An Entrepreneur?
	So, Can Anyone Be A Successful Entrepreneur?
	The Real Question You Should Be Asking
	It Takes More Than Just Smarts
	It’s A Personal Decision
	So, What About You?
Chapter 5: Born Entrepreneurs, What Happened?
	Everyone Is Born An Entrepreneur
	What Do You Want To Be When You Grow Up?
	Growing Up = Giving Up
	The Problem Is Self-Accountability
	The Few Who Breakthrough
Chapter 6: The CORE Differences Between An Employee And An Entrepreneur
	Time
	How Employees View Time
	How Entrepreneurs View Time
	Money
	How Employees View Money
	How Entrepreneurs View Money
	Problems
	How Employees View Problems
	How Entrepreneurs View Problems
	Dreams
	How Employees View Dreams
	How Entrepreneurs View Dreams
	The “Why”
	Struggle
	It’s All About Changing Your Perspective
Chapter 7: S.C.A.P Introduced
	The eSCAPE Plan
	The Four Stages—S.C.A.P.
	Calculating Your eSCORE
	Drawing Conclusions From Your eSCORE
Stage 1: Self (S)
Chapter 8: S—Self
	Beginning Of The End
	Self Is The Foundation Of Your Success
	With All Our Powers Combined
Chapter 9: Paradigms
	What I Learned From Bob Proctor
	How Paradigms Develop
	Turn To Physics: Newton’s First Law
	My Paradigm During the Greatest Fall of My LIFE
	Dropping Revenue? Throw Some Money At It!
	I Had To Change My Paradigms
	Question Time
Chapter 10: The Power of Thought and Self-Talk
	Explaining Thought With Science
	The RAS And Success
	The Power Of Pictures & Words
	Just 3 Months Later...
	Question Time
Chapter 11: Sacrifices
	Understanding Sacrifice
	We Are All Capable of Sacrifice
	Question Time
Chapter 12: Quitting
	The Red Door
	It’s Simple Statistics
	Question Time
Chapter 13: Self-Development - The Secret of Billionaires
	Rich Dad Poor Dad
	The Most Successful People Read—A LOT
	Yet I Had STOPPED Reading
	Still Reading Today
	My Reading Formula
	Question Time
Stage 2: Catapult (C)
Chapter 14: C – Catapult
	“How Much Is An Ad In Your Newspaper?”
	The Fight Against Perfection
	The Real Issue Is Fear
	Time To Take Action
Chapter 15: Open Declaration
	You Can’t Do This Alone
	The Unexplainable Mysterious Powers
	I’m Not The Only One
	The Power That Open Declaration Gives You
	Question Time
Chapter 16: Focus
	Math Made It Clear
	Getting In The Zone
	Facing The Obstacles
	Question Time
Chapter 17: Eating An Elephant
	Focus On What Comes Next
	The $2,000 Bet
	Changed My Thinking
	Driving To Toronto
	Micro-Steps
	Join Forces With Your Mind
	Question Time
Chapter 18: No More Tomorrow
	No More Justification
	Losing Trust In Yourself
	Do It Today
	My Pet Peeve
	Bill Gates’ BASIC Leap
	Be Execution Minded
	Question Time
Chapter 19: Relationship With Failure
	The Silver Lining
	Thankful For Falling $1.7 Million in Debt
	My 3-Year-Old Nephew Got It
	Mistakes Are Great
	Question Time
Stage 3: Authority (A)
Chapter 20: A – Authority
	Becoming A Leader
	Is Leadership Mandatory?
	The Key Elements To Leadership
Chapter 21: Accountability To Self vs. Boss
	Hitting The Snooze Button
	Be Hard On Yourself
	The Slippery Slope
	You Can’t Demand It If You Don’t Display It
	Question Time
Chapter 22: Stepping Up To Lead, Not Follow
	Leadership Is Stepping Up
	Our System Doesn’t Teach Leadership
	Leadership Is A Skill
	Top Five Characteristics Of A Leader
	#1 - Confidence & Control
	#2 - Becoming Selfless
	#3 - Duplicating Yourself
	#4 – Delegating
	#5 – Communication
	Making A Conscious Decision
	Dream Centers In India
	Become A Leader Today
	Question Time
Chapter 23: Taking Responsibility
	Everything Comes Back To You
	No Scapegoating Allowed
	Take A Lesson From A Football Legend, Joe Gibbs
	Owning It Is Easier
	Question Time
Chapter 24: Developing Instincts
	The Race Car Driver
	Analysis Paralysis
	Three Guys In a Garage In Israel
	What If You Make The Wrong Decision?
	Learning To Follow Your Gut
	The Billion Dollar Gut
	Question Time
Chapter 25: Calculated Risk-Taking
	All I Had Was an Idea
	Entrepreneurs Are NOT Risk-Takers
	Right Idea, Wrong Timing
	Investing $3.2 Million - Everyone Said I’m Crazy
	Ideas Are Worth Nothing
	Sendlane
	Focus On The Word “Calculated”
	Question Time
Stage 4: People (P)
Chapter 26: P – People
	Connection Fuels Success
	Not Bad, Just Different
	The Five People Closest To Us
	Building a Supportive Environment
	The Internet Has Become My Greatest Tool!
	It’s Your Responsibility
Chapter 27: Analyzing The People In Your Life
	Learn To Recognize The Negative People
	The Circle Of Support
	Who’s Negative & Who’s Toxic?
	One of the most toxic people I ever had in my life...
	Quality, Not Quantity
	Question Time
Chapter 28: Growing Your Network
	Growing My Network
	Your Network Is Your Net Worth
	Never Make Assumptions
	Think of Every Handshake As An Interview
	Two People Removed
	Question Time
Chapter 29: Negative People And What To Do With Them
	Negativity Is Contagious
	Managing Negative People
	People Who Are Negative About YOU
	Learning The Triggers
	Question Time
Chapter 30: Ask Questions, Seek Answers
	The Need For Fast Answers
	My Facebook Account
	Henry Ford’s Famous Rant
	Question Time
Chapter 31: Mentorship
	Are You Coachable?
	Being Coachable Is A Choice
	The Success I’ve Had From Mentors
	Question Time
Chapter 32: Next Steps
	We’re Not Part Of The “System”
	What Does Your eSCORE Say?
	Mastering The 4-Stage Journey...
What’s Next In Our Journey Together? #LurnNation - Join Us Today
	#1 - FREE Account at #LurnNation
	#2 - Visit Us at The Lurn Center
	#3 - Come Talk To Me on Social Media!
	#4 - Check Out My eSCAPE Masterclass!