Ephemeral Retailing: Pop-up Stores in a Postmodern Consumption Era

Cover
Half Title
Series Page
Title Page
Copyright Page
Dedication
Contents
Acknowledgements
Introduction
1 Towards a comprehension of ephemeral retail stores
	An overview on point-of-sale development
	Temporary, yet persistent in time
	From ephemeral to today’s “pop-up”
	Pop-up store characteristics
	Why are ephemeral stores unique?
	Pop-up store forms or formats
	Communicating pop-up stores: before; during and after their appearance
	Why have pop-up stores become interesting?
2 Traditional store atmospheres and their effects on customers
	Stimulating, mesmerising, magical! Theatrical points of sales
	The retail environment
	Places, transactional places and consumption places
	Servicescapes
	The point-of-sale’s atmosphere
	Stimuli and responses
	Brand positioning by means of store atmospheres
3 Customer reactions to atmospheric stimuli
	Postmodern consumers
	The constant quest for meaning
	Customers patronising retail stores: who are they?
	Emotional consumer reactions to the point of sale
	Customer intentions following emotional reactions
	Customers behavioural reactions at the point of sale
	The common pillars between ephemeral stores and experiential stores
4 Ephemeral retailing: an experiential era
	From traditional marketing to experiential marketing
	Experiential contexts
	Customer experiences
	Types of customer experiences
	Value. What can be dispensed from customer experiences?
Conclusion
	what can be learned from traditional store atmospheres?
	The effect ephemeral retail outlets on customer reactions: a concluding overview
Index