Environmental Literacy and New Digital Audiences

Cover
Half Title
Series Page
Title Page
Copyright Page
Dedication
Table of Contents
Acknowledgements
1 Environmental literacy: an introduction
	Overview
	From media literacy to environmental literacy
	Methodological strategies
	Environmental literacy as a new mode of learning
	Active audiences, new media and multimodality
	Transforming audiences across (new) media and new forms of environmental literacy
	Post-politics and new religious modes of environmental engagement
	Some areas for further environmental research
	Overview of chapters
	Notes
	References
2 Understanding audience psychology and trigger points for promoting environmental literacy
	Overview
	Psychological tools for understanding audience reactions
	Effects theory, technological determinism and environmental literacy
	Appreciating media audience behaviour: the uses and gratification model (U&G)
	First versus second wave ecocriticism and audience effects
	Ozark: going back to nature using a contemporary critique
	Concluding remarks
	Notes
	References
3 Promoting new media literacy: engagement with sustainable environmental literacy
	Promoting new modes of active engagement environmental literacy
	Promoting more allegorical/metaphorical images of nature and the environment
	Advertising and greenwashing: promoting new modes of production/consumption
	Irish case study: green marketing – www.origingreen.ie
	Transforming greenwashed adverts into creative environmental discourses
	Notes
	References
4 Food documentaries and green anxieties: actively promoting environmental literacy
	Overview
	Literature review
	Food security and sovereignty
	Slow food movement and class imbalance
	Farming development: from organic to high tech food production
	The Prisoner’s Dilemma and other unintended consequences around food consumption
	The power of documentary storytelling: Food Inc.
	Cowspiracy: new generational rhetorical strategies
	Our Daily Bread: innovative aesthetics for the future
	Concluding remarks
	Notes
	References
5 Eco-documentaries: old problems, new aesthetic opportunities
	Overview
	Nudging audiences to support environmental change and transformation
	Greenwashed documentaries: from Top Gear to James May’s Big Ideas
	Addressing the (American) public’s lack of environmental knowledge and literacy: a case study of Al Gore’s environmental celebrity profile
	Concluding remarks
	Notes
	References
6 Contemporary Hollywood blockbusters and environmental narratives
	Overview
	Narrative structures which can help support environmental literacy and citizenship
	Apocalyptic end of the world narratives and science fiction
	Passengers: sublime evocations of nature in space
	Sully vs Deep Water Horizon: a birds-eye view of climate change (a cautionary tale of flying from an ecological and sustainable perspective)
	Blade Runner 2049 franchise: replicant farmers – a new mode of environmental learning and literacy
	Creating synthetic memories from a nurturing landscape
	Concluding remarks
	Notes
	References
7 An environmental analysis of post 9/11 American televisual series
	Overview
	From waste disposal to surveillance: The Sopranos and Homeland
	New televisual affordances and the evolving capability of digital platforms
	Pushing audience engagement to the limit: recalling Rorschach’s psychological test
	Vengeance and retribution: over-consumption of food and the American dollar
	Homeland: the psychology and ethics of surveillance and psychotic dedication
	‘The Drone Queen’: nurturing agenda and facing human responsibility and culpability
	Environmental literacy: concluding remarks
	Coda: an educational literacy agenda
	Notes
	References
8 Netflix and emerging streaming networks: new forms of immersive and addictive narratives and characterisation
	Overview
	Situating Breaking Bad and promoting an environmental sense of place
	From allusions to Walt Whitman’s romanticism and Tim Morton’s HyperObect
	Deep green environmental values and the ticking clock of poor health: cancer!
	Better Call Saul: new modes of professional practice that can address planetary problems
	Chuck: allegorical embodiment of frugality (a cautionary allegory on the dangers of fossil fuel energy!)
	Fly-tipping, education and confronting an environmental allegory
	Environmental shifts in perceptions: how to make frugality exciting
	Concluding remarks: narrative tropes that drive these streaming TV series
	Notes
	References
9 Video games and environmental learning: new modes of audience engagement
	Overview
	New potential environmental affordances and multimodal game play
	Video games and virtual reality: the intrinsic power of ‘virtual nature’ (album)
	Hitting the sweet spot: changing audience practices and environmental values
	Twitch.TV and celebrity performers creating new forms of environmental learning
	Machinima and new modes of engaging with environmental games
	Pokémon Go: collecting nature, promoting environmental affordances
	Concluding remarks
	Notes
	References
10 Going viral: YouTube and new forms of environmental literacy
	Overview: the online power of storytelling and narrative transportation
	Network theory and YouTube
	Reception of scientific/environmental messages: horizons of expectations
	Celebrities and YouTube videos
	Leonardo DiCaprio: Before the Flood
	Environmentally themed music video on YouTube
	The power of direct address: Dear future Generation – Sorry: Dear Future Generation by Rapper Prince Ea (April 2015)
	Concluding remarks
	Coda: facing up to the emergency
	Notes
	References
11 Conclusion: constructing an environmental literacy consensus through new media
	Overview: narration and new generic modes as a focus for environmentalism
	Constructing a new consensus around climate change education
	Designing an effective environmental communications curriculum: a call to arms!
	New creative imaginaries and interactive learning
	Effective climate change communication: a case study of Earth Institute, Ecomedia, Columbia University
	Coda: online media, data analytics and environmental audience research
	Notes
	References
Index