Entrepreneurship in India

Cover
Half Title
Title Page
Copyright Page
Foreword
Preface
Contributors List
Brief Contents
Table of Contents
Chapter 1: What is Entrepreneurship?
	1.1: What is Entrepreneurship?
	1.2: Why Become an Entrepreneur?
		1.2.1: Be Their Own Boss
		1.2.2: Pursue Their Own Ideas
		1.2.3: Pursue Financial Rewards
	1.3: Characteristics of Successful Entrepreneurs
		1.3.1: Passion for the Business
		1.3.2: Product/Customer Focus
		1.3.3: Tenacity Despite Failure
		1.3.4: Execution Intelligence
	1.4: Common Myths About Entrepreneurs
	1.5: Entrepreneurship’s Importance
	1.6: Economic Impact of Entrepreneurial Firms on a Society and Country
	Review Questions Based on Chapter
	Applied Questions
	References
Chapter 2: Entrepreneurship Process and Identifying Opportunities
	2.1: Introduction
	2.2: Entrepreneurship Process for New Business
		2.2.1: Identifying and Recognizing Opportunities
		2.2.2: Solving a Problem
	2.3: Finding Gaps in the Marketplace
	2.4: Sources of Generating Ideas
		2.4.1: Existing Products and Services
		2.4.2: Distribution Channels
		2.4.3: Government
		2.4.4: Research and Development
	2.5: Techniques for Generating Ideas
		2.5.1: Focus Groups
		2.5.2: Brainstorming
		2.5.3: Problem Inventory Analysis
	2.6: Encouraging and Protecting New Ideas
	2.7: Encouraging Creativity at the Firm Level and Protecting the Idea
	Review Questions
	Applied Questions
	References
Chapter 3: Feasibility Analysis
	3.1: Introduction: Feasibility Analysis
	3.2: When to Conduct the Feasibility Analysis?
	3.3: Benefits of the Feasibility Study
	3.4: Feasibility Check Chart
	3.5: Product/Service Feasibility Analysis
	3.6: Industry/Target Market Feasibility Analysis
	3.7: Organizational Feasibility Analysis
	3.8: Financial Feasibility Analysis
	Case Study
	Questions for Discussion
	Review Questions
	Applied Questions
	References
Chapter 4: Business Plan
	4.1: Introduction
	4.2: Benefits of A Business Plan
	4.3: Business Plan Elements
		4.3.1: Executive Summary
		4.3.2: Contents of Executive Summary
		4.3.3: Business Description
		4.3.4: Product or Service Description
	4.4: Mission Statement
	4.5: Market Analysis
	4.6: SWOT Analysis
	4.7: Marketing Plan
		4.7.1: Unique Selling Proposition
		4.7.2: Pricing Strategy
		4.7.3: Sales and Distribution Plan
		4.7.4: Advertising and Promotion Plan
	4.8: Financial Projections
		4.8.1: Sales Forecast
		4.8.2: Cash Flow Statement
		4.8.3: Profit and Loss Statement
		4.8.4: Balance Sheet
		4.8.5: Break-Even Projection
	4.9: Conclusions
	4.10: Case Study
	Review Questions
	Applied Questions
	References
Chapter 5: Industry and Competitor Analysis
	5.1: Studying Industry Trends
	5.2: Finding a Competitive Strategy and Developing New
		5.2.1: Threats of New Entry
		5.2.2: Threat of Substitution
		5.2.3: Bargaining Power of Suppliers
		5.2.4: Bargaining Power of Buyers
		5.2.5: Competitive Rivalries
	5.3: Gaining Competitive Intelligence
	5.4: Understanding the Competitive Analysis Grid
	5.5: Case in Point-EdTech Entrepreneurship
	Case Questions
	Review Questions
	Applied Questions
	Suggested Additional Reading
	References
Chapter 6: Initial Ethical and Legal Issues Facing A New Firm
	6.1: Introduction
	6.2: Ethical & Legal Aspects of Entrepreneurship
		6.2.1: Integrity
		6.2.2: Organisational Spirit
		6.2.3: Transparency
		6.2.4: Accountability
	6.3: Creating Strong Ethical Culture
	6.4: Legal Issues Facing A New Firm
	6.5: Selection of the Attorney/Lawyer
	6.6: Founder’s Agreement
	6.7: Obtaining Business Licences and Permits
		6.7.1: Company or LLP Registration
		6.7.2: GST Registration
		6.7.3: Udyog Aadhar Registration
		6.7.4: FSSAI License or Registration
		6.7.5: Import Export Code
		6.7.6: Shop and Establishment Act License
	6.8: Forms of Businesses
		6.8.1: Manufacturing Business
		6.8.2: Service Business
		6.8.3: Merchandising Business / Trading / Retailing
		6.8.4: Sole Proprietorship
		6.8.5: Partnership
		6.8.6: Corporation
		6.8.7: Cooperative
		6.8.8: Entrepreneurial Story – 4: Shiv Nadar
		Case Study
		Questions for Discussion
		Review Questions
		Applied Questions
		References
Chapter 7: Financial Viability of New Ventures
	7.1: Introduction
	7.2: Financial Statements and Financial Analysis
		7.2.1: Financial Statements
		7.2.2: Financial Analysis
	7.3: Working Capital Management and Venture Capital
	Case Let
	Review Questions
	Application Based Questions
	References
Chapter 8: Building a New-Venture: Financing and Funding
	8.1: Building a New Venture: Over View
	8.2: Hiring Key Employees
	8.3: Recruiting and Selecting New Employees
		8.3.1: The Challenges Faced When Start-ups Hire New Employees
	8.4: Understanding the Roles of the Board of Directors,
		8.4.1: Roles of the Board of Directors
		8.4.2: Recruitment of the Board Members
		8.4.3: Adding a Member to the Board
	8.5: Role of the Board of Advisors in A Startup
	8.6: Role of Other Professionals in A Startup
	8.7: Understanding the Various Sources of Personal Financing
		8.7.1: The Various Sources of Personal Financing
		8.7.2: Using up the Founder’s Own Savings
		8.7.3: Re-mortgaging
		8.7.4: Borrowing from Family and Friends
		8.7.5: Making Use of Credit Cards
		8.7.6: Going the Hard Way by Cutting Costs
	8.8: Preparing to Raise Debt and Equity Financing
		8.8.1: Debt Financing
		8.8.2: Equity Financing
	8.9: Understanding Angel Investors and How they Help Start-ups
		8.9.1: Business Angels
	8.10: Understanding Venture Capitalists and How They Help Startups
		8.10.1: Venture Capitalist
		8.10.2: How to Procure VC Financing?
	8.11: Understanding How Business Incubators Help Startups
		8.11.1: Business Incubators
	8.12: Understanding Initial Public Offerings and Its Relevance in a New Venture
	8.13: Understanding How Commercial Banks Help Startups
		8.13.1: Commercial Banks
	8.14: Understanding How Leasing Helps New Startups
		8.14.1: Leasing for Start-Ups
	8.15: The Different Sources of Debt Financing
		8.15.1: Other Sources of Debt Financing
	8.16: Understanding How Strategic Partnerships Helps New Ventures
	Case in Point
	Case 2
	Case Questions
	Review Questions
	Applied Questions
	Additional Reading
	References
Chapter 9: Marketing Issues of New Venture
	9.1: Introduction
	9.2: Directing the Marketing Efforts-Mass Marketing Versus Micromarketing
		9.2.1: Mass Marketing
		9.2.2: Micromarketing
	9.3: Choosing the Segment (s) to Target
	9.4: Key Criteria for Choosing a Target Market
		9.4.1: Target Market Selection Designs
		9.4.2: Positioning a Market Offering
		9.4.3: Positioning Errors
		9.4.4: Building Brands
	9.5: Key Terms Discussed / Summary
	Review Questions
	Applied Questions
	Questions
	References
Chapter 10: The Importance of Intellectual Property
	10.1: Introduction
	10.2: Stages of An Invention Cycle
	10.3: Types of Intellectual Property (IP)
		10.3.1: Copyrights
		10.3.2: Industrial Property
		10.3.3: Brief Information About Major Forms of IP
	10.4: Who can Apply for a Patent?
	10.5: The Process of Obtaining a Patent
	10.6: Patent Infringement
	10.7: Types of Trademarks
		10.7.1: Various Classes of Trademarks
		10.7.2: Trademarks Exclusions
		10.7.3: The Process of Obtaining a Trademark
	10.8: Copyrights
		10.8.1: What is Protected by a Copyright?
		10.8.2: How to Obtain a Copyright?
		10.8.3: Copyright Infringement
		10.8.4: Copyright & the Internet
	Cases
	Questions for Self Assessment
	References
	Additional Reading
Chapter 11: Challenges of Business Growth: Preparation and Evaluation
	11.1: Appreciating the Nature of Business Growth
	11.2: Staying Committed to a Core Strategy
	11.3: Planning for Growth
	11.4: Knowing and Managing the Stages of Growth
	11.5: Challenges of Growth
	11.6: Strategies for Firm Growth (Internal and External)
	11.7: Exit Strategy
	11.8: Franchising
	Review Question
	Applied Question
	References
Chapter 12: Social Entrepreneurship
	12.1: Introduction
	12.2: Characteristics of Social Entrepreneur
	12.3: Brief Description of Social Enterprise, Social Entrepreneurship and Social Entrepreneurs
	12.4: Social Enterprise and Social Entrepreneurship
	12.5: Types of Social Entrepreneurship
	12.6: Importance of Social Entrepreneurship
	12.7: Limitations of Social Entrepreneurship
	12.8: Recent Trends in Social Entrepreneurship
	12.9: Social Responsibilities of Entrepreneurs
	12.10: Arguments Against Social Responsibilities of Entrepreneurs
	12.11: Examples of Social Enterprises
	Review Questions
	References
Index