Entertainment-education and social change : history, research, and practice

Book Cover......Page 1
Title......Page 4
Copyright......Page 5
Contents......Page 6
Preface......Page 16
List of Tables, Figures, and Photos......Page 20
I: History and Theory......Page 24
1 The Status of Entertainment-Education Worldwide......Page 26
2 A History of Entertainment-Education, 1958–2000......Page 44
3 Entertainment-Education as a Public Health Intervention......Page 62
4 The Origins of Entertainment-Education......Page 84
5 Social Cognitive Theory for Personal and Social Change by Enabling Media......Page 98
6 Celebrity Identification in Entertainment-Education......Page 120
7 The Theory Behind Entertainment-Education......Page 140
II: Research and Implementation......Page 174
8 No Short Cuts in Entertainment-Education: Designing Soul City Step-by-Step......Page 176
9 Organizing a Comprehensive National Plan for Entertainment-Education in Ethiopia......Page 200
10 Evolution of an E-E Research Agenda......Page 214
11 Working With Daytime and Prime-Time Television Shows in the United States to Promote Health......Page 230
12 Entertainment-Education Television Drama in the Netherlands......Page 248
13 Entertainment-Education Programs of the BBC and BBC World Service Trust......Page 266
14 Social Merchandizing in Brazilian Telenovelas......Page 284
15 Delivering Entertainment-Education Health Messages Through the Internet to Hard-to-Reach U.S. Audiences in the Southwest......Page 304
III: Entertainment-Education Interventions and Their Outcomes......Page 322
16 Entertainment-Education in the Middle East: Lessons From the Egyptian Oral Rehydration Therapy Campaign......Page 324
17 The Turkish Family Health and Planning Foundation’s Entertainment-Education Campaign......Page 344
18 Cartoons and Comic Books for Changing Social Norms: Meena, the South Asian Girl......Page 354
19 Air Cover and Ground Mobilization: Integrating Entertainment-Education Broadcasts With Community Listening and Service Delivery in India......Page 374
20 Entertainment-Education Through Participatory Theater: Freirean Strategies for Empowering the Oppressed......Page 400
21 Soap Operas and Sense-Making: Mediations and Audience Ethnography......Page 422
22 Entertainment-Education and Participation: Applying Habermas to a Population Program in Nepal......Page 440
Epilogue......Page 458
About the Authors......Page 462
Author Index......Page 469
Subject Index......Page 477