English for Business Communication

Cover
Half Title
Series
Title
Copyright
Dedication
Contents
Acknowledgements
1 Written and spoken communication in the workplace
	Questions for reflection
	Needs analysis
	Introduction
	Outline of the different chapters
	Post­reading activities
2 Features of business communication
	Questions for reflection
	Introduction
	Why should business English be concise and simple? Why the above features?
	Post­reading activities
3 Email and emerging social media for different communicative purposes
	Questions for reflection
	Introduction
	Writing effective email messages
	Common errors in email writing made by second language learners
	Concluding tips for sending email
	Emerging use of Enterprise Social Media (ESM)
	Perception of employers and employees towards use of social media
	Post­reading activities
4 Conveying negative and goodwill messages
	Questions for reflection
	Introduction
	Negative messages
	Goodwill messages
	Post-reading activities
5 Persuasive messages: Sales correspondence and job applications
	Questions for reflection
	Introduction
	Persuasive strategies: Aristotle’s three modes of persuasion
	Persuasive strategies: Six weapons of influence
	Steps to prepare for persuasion
	Two approaches in preparing persuasive messages
	Analysis of persuasive messages
	Sales correspondence
	Job application letters
	Post­reading activities
6 Persuasive messages: Enquiry and invitation messages
	Questions for reflection
	Introduction
	Enquiry messages
	Invitation messages
	Move structure comparison between sales correspondence and invitation messages
	Post­reading activities
7 Formal business reports/proposals
	Questions for reflection
	Introduction
	Overall structure of business reports
	Use of language in discussing findings
	Writing the conclusion
	Writing recommendations
	Essential skills required: (1) Describing trends
	Essential skills required: (2) Comparing and contrasting
	Proposals
	Post­reading activities
8 Making oral presentations
	Questions for reflection
	Introduction
	Planning your presentation
	Organising your presentation: Introduction
	Organising your presentation: Conclusion
	Persuasive speech
	Delivering your presentation
	Wrap­up: Importance of presentation skills
	Post­reading activities
9 Socialisation
	Questions for reflection
	Introduction
	Roles of small talk
	Analyses of the Small Talk at Work sub­corpus (STW)
	Expressions used for small talk involving different topics
	Use of slang and informal expressions
	Role of non­verbal communication
	Post­reading activities
10 Business meetings and negotiations
	Questions for reflection
	Introduction
	Challenges and difficulties in having meetings
	Role of the chair
	Openings and closings
	Turn taking
	Topic progression
	Authentic language use in meetings
	Discursive practices as indexed by common clusters in meetings
	Expressions used for establishing interpersonal relationship in meetings
	Minutes writing
	Common questions about minutes writing (Gutmann, 2013)
	Negotiations
	Post­reading activities
11 Employment and appraisal interviews
	Questions for reflection
	Introduction
	Employment interviews
	Techniques required in interviews
	Post­reading activities
Index