Engagement in Professional Genres

Foreword: Bringing in the reader / Ken Hyland --
1. Networking engagement in professional practices: Towards an integrative view / Carmen Sancho Guinda --
2. Positioning and proximity of reader engagement: Authorial identity in professional and apprentice academic genres / Feng (Kevin) Jiang and Xiaohao Ma --
3. Authorial engagement in business emails: A cross-cultural analysis of attitude and engagement markers / María Luisa CarriPastor --
4. Challenging the concept of pure objectivity in British and Spanish hard news reports: The case of the Second Lebanon War / Anne McCabe and Isabel Alonso Belmonte --
5. Rebuilding trust in the banking sector: Engaging with readers in corporate press releases / Yvonne McLaren-Hankin --
6. Interrogative engagement as a pragmatic and textual function in Legal Studies / Michele Sala --
7. Patients engaging their doctors in the doctor-patient relationship: Discourse perspectives on relationship-centred care / Robyn Woodward-Kron, Emily Wilson and Jane Gall --
8. \'Let\'s have that conversation on next quarter\'s call\': (Dis)engagement markers in Q&A sessions of earnings conference calls / Belinda Crawford Camiciottoli --
9. Multiplying engagement: Visual-verbal intersemiosis in an online medical research article / Daniel Lees Fryer --
10. Researchers\' move from page to screen: Addressing the effects of the video article format upon academic user engagement and knowledge-building processes / Jan Engberg and Carmen Daniela Maier --
11. Recruitment websites and the socialization of new employees: Dialogicity and graduation / Ruth Breeze --
12. Verbal and nonverbal engagement devices in business persuasive discourse: The elevator pitch / Mercedes Díez Prados --
13. Scifotainment: Evolving multimodal engagement in online science news / Yiqiong Zhang --
14. How much do U.S. patents disclose? A generic game of hide-and-seek / Ismael Arinas Pelln --
15. Gestural silence: An engagement device in the multimodal genre of the chalk talk lecture / Chloë G. Fogarty-Bourget, Natasha Artemeva and Janna Fox --
16. Silence and engagement in the multimodal genre of synchronous videoconferencing lectures: The case of Didactics in Mathematics / Mercedes Querol-Julián and Blanca Arteaga-Martønez --
17. Organizational metadiscourse across lecturing styles: Engagement beyond language / Edgar Bernad-Mechand Inmaculada Fortanet-Gmez --
18. Engagement of readers/customers in the discourse of e-tourism promotional genres / Francisca Suau-Jiménez --
Notes on contributors --
Index.