5 OUT OF 5 STAR REVIEWS FOR ENGAGEMENT FROM SCRATCH!:
"After reading the book, I felt as though I had had
direct access to some of the best minds in marketing,
blogging, copywriting and business. The contributors to the
book seemed to answer my questions preemptively - I feel
infinitely more prepared now as a business owner, having
read Engagement from Scratch, than I did prior. A must-read
for anyone looking to gain traction in any industry."
-Ruth Zive
"This book has had the most impact on my understanding
of what it takes to become an online superstar! As a
blogger, marketing consultant, and content creator, I am
using this as a blueprint for building a loyal following
and an engaged community. The people profiled in this book
are some of the biggest online community building and
blogging stars. This is no hype, it's all real world advice
that has been proven to work! I have completely redefined
my online strategy, based upon what I learned from these
successful people." -K. Scott
"Great book that truly did engage me from scratch. Some
great advice from some BIG names in blogging and the online
community. Surprising how so many people can write about
same subject with a slightly different perspective, so you
pick up another snippet with each chapter. Buy it BEFORE
you blog! -Doug Robb
THIS IS NOT JUST ANOTHER ONLINE MARKETING
BOOK!
Engagement from Scratch! contains the most important
lessons learned from over 135 years of persistent effort
and experimentation by some of the world's most successful
audience- and community-builders. In this book, they have
come together to answer one crucial question:
How would you build an engaged audience, from
scratch?
Each of the 30+ co-authors has built an engaged and loyal
audience, and in this book they explain exactly how they
would do it all again.
YOU WILL LEARN (in less than 20 pages each):
- How the Guy Kawasaki's pillars of enchantment
can make people love you
-
Brian Clark's fool-proof method for finding
exactly what people will buy
- Why building an audience is like starting a riot in
London (Blog Tyrant)
-
Derek Halpern's formula for creating wildly
popular blogs
- How to apply the 5 levels of networking like a
superstar (Marcus Sheridan)
- Why your natural fear of engagement does not matter
(Corbett Barr)
- How Alex Osterwalder built an audience with
innovative business models
- How to get the whole internet to help you (Evan
Carmichael)
And much, much more. So open the book, and get
started!
Here's the full list of contributors to the book:
Adam Toren (Blogtrepreneur/Small Business, BIG
Vision), Alexander Osterwalder (Business Model
Generation), Ana Hoffman (Traffic Generation Cafe),
Anita Campbell (SmallBizTrends/BizSugar), The
Blog Tyrant, Brian Clark (Copyblogger),
Corbett Barr (Think Traffic/Expert Enough), Danny
Brown (Bonsai Interactive), Derek Halpern
(Social Triggers/DIYThemes), Dino Dogan
(Triberr/DIYBlogger), Evan Carmichael, Gini
Dietrich (Arment Dietrich/Spin Sucks), Guy
Kawasaki (Alltop/Enchantment), Jeff Bullas,
Jk Allen (Hustler's Notebook), Kristi Hines
(Kikolani/Photostry.com), Linda Bustos (Get
Elastic), Marcus Sheridan (River Pools and Spas/The
Sales Lion), Mark Schaefer (Businesses {grow}/The
Tao of Twitter), Marlee Ward, Mitch Joel
(Twist Image/Six Pixels of Separation), Natalie
Sisson (Suitcase Entrepreneur), Onibalusi Dele
(YoungPrePro), Randy Komisar (Monk and the
Riddle/Getting to Plan B), Sean Platt (Ghostwriter
Dad), Steve Kamb (Nerd Fitness), Steve Scott
(SteveScottSite), Stuart Mills (Unlock the Door),
Tristan Higbee (Bloggers Bookshelf), Tyler
Tervooren (Advanced Riskology), and with a foreword by
C.C. Chapman (Digital Dads, and co-author with Ann
Handley of MarketingProfs of Content Rules)