Emerging Theories in Health Promotion Practice and Research: Strategies for Improving Public Health

EMERGING THEORIES IN HEALTH PROMOTION PRACTICE AND RESEARCH......Page 5
CONTENTS......Page 9
Foreword......Page 11
Acknowledgments......Page 14
About the Editors......Page 15
About the Contributors......Page 17
1 Understanding and Applying Theory in Health Promotion Practice and Research......Page 21
2 The Precaution Adoption Process Model and Its Application......Page 36
3 The Information-Motivation-Behavioral Skills Model......Page 60
4 The Elaboration Likelihood Model of Persuasion: Health Promotions That Yield Sustained Behavioral Change......Page 91
5 Application of the Authoritative Parenting Model to Adolescent Health Behavior......Page 120
6 Natural Helper Models to Enhance a Community’s Health and Competence......Page 146
7 Toward a Comprehensive Understanding of Community Coalitions: Moving from Practice to Theory......Page 177
8 Community Capacity: Concept, Theory, and Methods......Page 214
9 Social Capital Theory: Implications for Community-Based Health Promotion......Page 248
10 Prevention Marketing: An Emerging Integrated Framework......Page 275
11 Conservation of Resources Theory: Application to Public Health Promotion......Page 305
12 The Theory of Gender and Power: A Social Structural Theory for Guiding Public Health Interventions......Page 333
13 The Behavioral Ecological Model: Integrating Public Health and Behavioral Science......Page 367
14 Reflections on Emerging Theories in Health Promotion Practice......Page 406
Name Index......Page 417
Subject Index......Page 427