Effective Fundraising for Nonprofits: Real-World Strategies That Work

Table of Contents......Page 11
1. Your Fundraising Companion......Page 15
2. Fundraising Tools......Page 19
Fundraising People......Page 21
Fundraising Skills......Page 47
Fundraising Equipment and Technology......Page 57
3. Developing Your Fundraising Plan......Page 69
Getting Started: Set Your Fundraising Goal......Page 71
Evaluate Your Nonprofit’s Fundraising Assets......Page 83
Develop Your Fundraising Strategy......Page 89
Create the Final Plan......Page 97
4. Attracting Individual Supporters......Page 99
Make Your Organization Look Support Worthy......Page 101
Understand What Motivates Your Supporters......Page 110
Bring in New Supporters......Page 121
5. How to Keep the Givers Giving......Page 157
Thank Your Supporters (and Help Them Satisfy the IRS)......Page 159
Communicate Your Essential Message......Page 162
Invite Supporters to Get More Involved......Page 175
Analyze Your Donor Base......Page 176
When to Call Your Supporters......Page 180
6. Midscale and Major Donors......Page 183
Background Research......Page 185
Get to Know Your Existing Supporters......Page 191
Annual Renewals of Support......Page 197
Lectures, Small Events, and Parties for Major Supporters......Page 199
One-on-One Meetings......Page 203
Setting Up a Focused Major Gifts Campaign......Page 221
7. Funds From the Great Beyond: Bequests and Legacy Gifts......Page 227
How to Attract Legacy Gifts......Page 230
Handling Simple Inheritance Gifts......Page 232
First Steps Toward Attracting Inheritance Gifts......Page 240
Preview of Other Legacy Giving Arrangements......Page 250
8. Special Events......Page 255
Survey of Special Events......Page 259
Choose the Right Event for Your Organization......Page 279
Keep It Green: Attend to Environmental Issues......Page 282
Develop a Realistic Budget......Page 285
Plan and Pace Event Activities......Page 290
Deal With Risks and Liability Issues......Page 298
Last-Minute Tasks and Tips......Page 301
After the Event......Page 303
9. Raising Money Through Business or Sales Activities......Page 307
Tax Rules for Business Activities......Page 310
Learn From Other Nonprofits’ Experience......Page 317
Develop Your Own Great—And Low-Risk—Business Idea......Page 327
Measure Your Ideas Against Reality......Page 334
Final Planning and Test Runs......Page 339
Licensing, Sponsorships, and Other Relationships With Existing Businesses......Page 347
The Next Steps......Page 351
10. Seeking Grants From Foundations, Corporations, and Government......Page 353
Understand the Funders......Page 354
Research Grant Prospects......Page 361
The Proposal Process, From Query Letter Onward......Page 377
Follow Up With the Funder......Page 399
Grant Renewals......Page 401
11. Creating Printed Communications Materials......Page 403
Brochures......Page 405
Newsletters......Page 406
Annual Reports......Page 410
12. Designing Your Website to Draw in Donors......Page 419
Basic Contact Information......Page 422
Your Organization’s Personality......Page 423
Freshness......Page 426
Content......Page 428
Donation Information and Opportunities......Page 431
Information About Funders and Donors......Page 436
Tracking Users......Page 437
13. Outreach by Traditional and Social Media......Page 439
Placing Your Organization’s Stories With Traditional Media......Page 440
What Makes a Good Story......Page 442
Who to Approach With Your Story......Page 447
Pitching and Placing Stories......Page 457
Protecting Yourself in Media Interactions......Page 470
Making Your Own News: Social Media......Page 475
14. Worksheets......Page 485
Fundraising Worksheet 1: Sample Cost Analysis......Page 487
Fundraising Worksheet 2: Fundraising Assets......Page 489
Fundraising Worksheet 3: Fundraising Strategy Chart......Page 491
Fundraising Worksheet 4: Mailing Evaluation......Page 493
Fundraising Worksheet 5: Meeting Checklist......Page 495
Fundraising Worksheet 6: Projected Special Event Expenses......Page 497
Fundraising Worksheet 7: Projected Special Event Income......Page 499
Fundraising Worksheet 8: Grant Priorities Summary Chart......Page 501
Fundraising Worksheet 9: Grant Prospects Research Overview......Page 503
Fundraising Worksheet 10:Check Your Website’s Fundraising Effectiveness......Page 505
Index......Page 507
Related Products......Page 527
Web Resources......Page 0