E-Business Essentials: Building a Successful Online Enterprise (EAI/Springer Innovations in Communication and Computing)

Foreword
Preface
Acknowledgement
Contents
Chapter 1: Introduction to E-Business
	1 Explanation of the Concept of E-Business
	2 Historical Overview of E-Business
	3 Overview of Key Technologies Used in E-Business
	4 Trust in an E-Business
	5 E-Business Marketing Strategies and Platforms
	Summary
	Case Study
	Discussions
	Multiple-Choice Questions
	References
Chapter 2: E-Business Models and Strategies
	1 Overview of E-Business Models
	2 Revenue Models for E-Businesses
	3 E-Business Strategy Development
	4 Case Studies of Successful E-Business Strategies
	Summary
	Case Study
	Discussion
	Multiple-Choice Questions
	References
Chapter 3: E-Environment
	1 Definition and Explanation of the E-Environment
	2 Characteristics of the E-Environment
	3 Impact of the E-Environment on Businesses and Consumers
	4 Strategies for Managing the E-Environment
	Summary
	Case Study
	Discussion
	Multiple-Choice Questions
	References
Chapter 4: Evolution and Applications of the Internet in E-Business
	1 Overview of the Evolution of the Internet in E-Business
	2 Applications of the Internet in E-Business
	3 Benefits and Challenges of Internet-Based E-Business
	Summary
	Case Study
	Discussion
	Multiple-Choice Questions
	References
Chapter 5: E-Business Security and Control
	1 Overview of E-Business Security and Control
	2 Threats to E-Business Security and Control
	3 Strategies for Ensuring E-Business Security and Control
	4 Legal and Ethical Considerations in E-Business Security and Control
	Summary
	Case Study
	Discussion
	Multiple-Choice Questions
	References
Chapter 6: Billing and Payment Systems
	1 Billing and Payment Systems in E-Business
	2 Types of Billing and Payment Systems
	3 Security and Fraud Prevention in Billing and Payment Systems
	4 Challenges and Solutions in Billing and Payment Systems
	Summary
	Case Study
	Discussion
	Multiple-Choice Question
	References
Chapter 7: Supply Chain Management in E-Business
	1 Introduction to SCM in E-Business
	2 Components of SCM in E-Business
	3 Use of Technology to Improve SCM
	4 Challenges and Solutions in SCM in E-Business
	Summary
	Case Study
	Discussion
	Multiple-Choice Question
	References
Chapter 8: E-Procurement
	1 Definition and Explanation of E-Procurement in the Context of E-Business
	2 Overview of Common Types of E-Procurement
	3 Implementation of E-Procurement
	4 Benefits and Challenges of E-Procurement
	Summary
	Case Study
	Discussion
	Multiple-Choice Question
	References
Chapter 9: Digital Marketing
	1 Definition and Explanation of Digital Marketing in the Context of E-Business
	2 Digital Marketing Channels
		2.1 Search Engine Optimization (SEO)
		2.2 Pay-Per-Click (PPC) Advertising
		2.3 Social Media Marketing
		2.4 Email Marketing
		2.5 Content Marketing
		2.6 Mobile Marketing
	3 Digital Marketing Strategies
		3.1 Define Goals and Objectives
		3.2 Choose the Right Channels
		3.3 Create Quality Content
		3.4 Monitor and Measure Results
	4 Metrics and Analytics in Digital Marketing
	Summary
	Case Study
	Discussion
	Multiple-Choice Question
	References
Chapter 10: Customer Relationship Management
	1 Introduction to CRM in E-Business
	2 Components of CRM in E-Business
	3 Implementation of CRM in E-Business
	4 Benefits and Challenges of CRM in E-Business
	Summary
	Case Study
	Discussion
	Multiple-Choice Question
	References
Chapter 11: Business Intelligence
	1 Introduction to Business Intelligence
	2 Components of Business Intelligence
	3 Implementation of Business Intelligence
		3.1 Define the Business Problem and Objectives
		3.2 Identify the Data Sources
		3.3 Develop a Data Governance Strategy
		3.4 Choose the Right BI Tools
		3.5 Involve All Stakeholders
		3.6 Train End Users
		3.7 Monitor and Measure Results
	4 Benefits and Challenges of Business Intelligence in E-Business
	Summary
	Case Study
	Discussion
	Multiple-Choice Question
	References
Chapter 12: E-Business Adoption
	1 Introduction to E-Business Adoption
	2 Factors Influencing E-Business Adoption
	3 The Adoption Process
	4 Barriers and Challenges to E-Business Adoption
	5 Evaluation of E-Business Adoption
	Summary
	Case Study
	Discussion
	Multiple-Choice Question
	References
Chapter 13: Change Management
	1 Introduction to Change Management in E-Business
	2 The Change Management Process
	3 Resistance to Change in E-Business
	4 The Role of Leadership in Change Management
	5 Evaluation of Change Management in E-Business
	Summary
	Case Study
	Discussion
	Multiple-Choice Question
	References
Chapter 14: Analysis and Performance Measurement in E-Business
	1 Introduction to Analysis and Performance Measurement in E-Business
	2 Web Analytics
	3 Social Media Metrics
	4 Customer Satisfaction Measurement
	5 Financial Analysis in E-Business
	6 Performance Measurement Tools
	Summary
	Case Study
	Discussion
	Multiple-Choice Question
	References
Chapter 15: Legal, Regulatory, and Ethical Considerations in E-Business
	1 Introduction to Legal, Regulatory, and Ethical Considerations in E-Business
	2 Intellectual Property Rights
	3 Privacy and Data Protection
	4 Cybersecurity and Fraud Prevention
	5 Consumer Protection and Advertising Standards
	6 Ethical Issues in E-Business
	Summary
	Case Study
	Discussion
	Multiple-Choice Question
	References
Appendix 1 (Discussion Answers)
	Chapter 1
	Chapter 2
	Chapter 3
	Chapter 4
	Chapter 5
	Chapter 6
	Chapter 7
	Chapter 8
	Chapter 9
	Chapter 10
	Chapter 11
	Chapter 12
	Chapter 13
	Chapter 14
	Chapter 15
Appendix 2 (Multiple-Choice Question Answers)
	Chapter 1
	Chapter 2
	Chapter 3
	Chapter 4
	Chapter 5
	Chapter 6
	Chapter 7
	Chapter 8
	Chapter 9
	Chapter 10
	Chapter 11
	Chapter 12
	Chapter 13
	Chapter 14
	Chapter 15
Index