E-business essentials

Contents......Page 6
Introduction: What is e-Business?......Page 10
1 What e-Business Means for You......Page 15
The advantages of e-Business......Page 16
You’re already doing e-Business......Page 17
e-Business is a threat to some......Page 19
Reasons to do e-Business......Page 20
Reasons not to do e-Business......Page 21
What’s to gain?......Page 22
How much time will it take?......Page 23
Choosing your hardware......Page 26
Choosing your software......Page 29
Choosing your ISP......Page 31
Essential ISDN tips......Page 36
Advantages of e-mail......Page 38
Disadvantages of e-mail......Page 39
Your e-mail address......Page 40
Filtering messages......Page 41
Using POP3 and SMTP......Page 42
Intranets and networks......Page 44
Configuring your e-mail......Page 45
Finding e-mail addresses......Page 48
Using mailing lists......Page 52
Autoreply and forwarding......Page 53
Netiquette......Page 56
Push e-mail......Page 58
Using correct English......Page 61
5 Essential Web Site......Page 62
Building your own Web site......Page 63
Web site hints......Page 64
Add to an existing site......Page 69
Register your domain name......Page 70
Finding out whether your domain name is available......Page 71
Choosing your domain name......Page 72
Transferring your domain name......Page 75
Ownership of your domain name......Page 76
Attracting visitors to your site......Page 78
Making your web pages search-engine friendly......Page 82
Submitting e-zine articles......Page 85
Tracking your visitors......Page 86
Starting with a free service......Page 88
Exchange programmes......Page 89
Using forms......Page 90
Web databases......Page 92
Web telephones......Page 96
8 Essential Selling On-line......Page 98
Getting your shop......Page 99
Joining an e-mall......Page 100
Site shops and turnkey solutions......Page 101
Shop creation programs......Page 102
Catalogue and payment systems......Page 104
Credit card payments......Page 107
Using encryption schemes for secure transactions......Page 109
Finding new customers......Page 111
Checklist......Page 114
Regular tasks......Page 115
Ideas for e-Businesses......Page 117
Tips and Tricks......Page 120