Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels: Investigating the Phenomenon of Anthropomorphism and New Online Consumption Forms

A Word from the Author
Contents
Abbreviations
List of Figures
List of Tables
1 Introduction
	1.1 Empirical Relevance of New Technologies and Digital Channels
	1.2 Central Domains and Theoretical Foundation in the Context of New Technologies and Digital Channels
		1.2.1 Theory of Scientific Classification
		1.2.2 Conceptual Framework of Central Domains
		1.2.3 Theoretical Foundation of Central Domains in the Field of Artificial Intelligence and E-Commerce
	1.3 Research Gaps within New Technologies and in Digital Channels
2 Structure and Content of the Essays
	2.1 Focus of the Essays
	2.2 Essay 1—Is It Human? The Role of Anthropomorphism as a Driver for the Successful Acceptance of Digital Voice Assistants
	2.3 Essay 2—Alexa, Are You Human? Investigating the Anthropomorphism of Digital Voice Assistants—A Qualitative Approach
	2.4 Essay 3—“Help! I Have a Problem”—Differences between a Humanlike and Robot-like Chatbot Avatar in Complaint Management
	2.5 Essay 4—Will Conversational Commerce Replace Online Shopping? A Qualitative Examination of Drivers and Barriers to the Intention to Use Digital Voice Assistants for Online Shopping
	2.6 Essay 5—From Owning to Renting through Rental Commerce Websites—A Qualitative Approach
	2.7 Essay 6—Is Renting the New Buying? A Quantitative Investigation of Determinants of the Rental Commerce Intention
3 Essays
	3.1 Is It Human? The Role of Anthropomorphism as a Driver for the Successful Acceptance of Digital Voice Assistants
		3.1.1 Introduction
		3.1.2 Conceptual Framework and Hypotheses Development
		3.1.3 Impact of Anthropomorphism on Consumer Behavior in the Context of Digital Voice Assistants
		3.1.4 Technological Acceptance Drivers for Digital Voice Assistants
		3.1.5 Method
		3.1.6 Results
		3.1.7 General Discussion and Implications
		3.1.8 Appendix
	3.2 Alexa, Are You Human? Investigating the Anthropomorphism of Digital Voice Assistants—A Qualitative Approach
		3.2.1 Introduction
		3.2.2 Theoretical Background of Anthropomorphism
		3.2.3 Method
		3.2.4 Results
		3.2.5 Discussion and Conclusion
	3.3 “Help! I Have a Problem”—Differences between a Humanlike and Robot-like Chatbot Avatar in Complaint Management
		3.3.1 Introduction
		3.3.2 Literature Review and Hypotheses
		3.3.3 Method
		3.3.4 Results
		3.3.5 Discussion and Conclusions
		3.3.6 Appendix
	3.4 Will Conversational Commerce Replace Online Shopping? A Qualitative Examination of Drivers and Barriers to the Intention to Use Digital Voice Assistants for Online Shopping
		3.4.1 Introduction
		3.4.2 Theoretical Background
		3.4.3 Method
		3.4.4 Results
		3.4.5 Discussion and Conclusion
	3.5 From Owning to Renting through Rental Commerce Websites—A Qualitative Approach
		3.5.1 Introduction
		3.5.2 Literature Review and Theoretical Background
		3.5.3 Empirical Study
		3.5.4 Results
		3.5.5 Discussion
		3.5.6 Conclusion
	3.6 Is Renting the New Buying? A Quantitative Investigation of Determinants of the Rental Commerce Intention
		3.6.1 Introduction
		3.6.2 The Concept of Rental Commerce
		3.6.3 Conceptual Framework and Hypotheses Development
		3.6.4 Empirical Study
		3.6.5 Results
		3.6.6 Discussion and Conclusion
4 General Discussion and Conclusion
	4.1 Core Results and Conclusions
	4.2 Research and Theoretical Implications
	4.3 Managerial Implications
	4.4 Directions for Future Research
References