Do It! Marketing : 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition

Content: Cover
 Title Page
 Copyright
 Contents
 Prologue: Doing Your Best is not Enough
 Part One: Marketing Rocks
 Introduction
 1. Stop Throwing Money into a Marketing Black Hole
 2. Determine Who, Then Why-And Your What Comes Last
 Part Two: It's About Them, Really
 3. Who Are You?
 4. What Do You Want to Be KNOWN For?
 5. Who Are They?
 6. Show Up With a Bucket
 7. Hula Hoops® And Kool Aid®
 8. Avoid Blah-Blah-Blah Marketing
 9. Stop Selling Sugar
 10. Visibility + Credibility = Buyability
 11. 50 Reasons People Should Buy from You
 Part Three: Learn to Speak Prospect. 12. Build Your Marketing Language Bank13. Seven Questions to Identify Your Best Buyers
 14. Don't Fall into the Same-O Lame-O Trap
 15. Zero In on Your Pain/Gain Factors
 16. How to Build Your Prospect Phrase Book
 17. The Only Three Problems You Can Solve
 18. You Solve People Problems
 19. You Solve Process Problems
 20. You Solve Profit Problems
 21. Control Is Priceless
 22. Your Buyers Are Lazy, Busy, and Befuddled
 23. Clarity Indicates Expertise
 Part Four: Expert Positioning
 24. How to Profit from 3PR
 25. CEO Speaking ls Your Best Weapon
 26. Find Out Which Audiences Pay Off. 27. Be Serious28. Chasing Chum Makes You a Chump
 Part Five: Dominate Social Media
 29. Create Killer Social Media Scripts
 30. Seven Rules for Your E-Mail Signature File
 31. The (Real) IDIOT's Guide to Social Media Marketing
 32. I: "I, Me, My" Syndrome
 33. D: Dumb It Down
 34. I: Information Without Invitation
 35. O: Overselling
 36. T: Talk Without Action
 37. S: Short-Term Focus
 Part Six: The "S" Word
 38. Sell Like a Girl
 39. Your Sales To-Don't List
 40. You Don't Need Sales Training
 Part Seven: Get Better Leads
 41. Market to People Who Are Already Listening. 42. Why You DON'T Want to Be in the Book43. Old Media Is Dead! Long Live Old Media!
 44. Nobody Is Going to Steal Your Idea
 Part Eight: Get Better Prospects
 45. Five Reasons You're Getting Referred to Losers-And How to Fix It
 46. Build Your Referral Blurb
 47. Don't Be a Referral Jackass
 48. Work Your Network
 49. Why Your Inbound Leads Are a 911 Call
 50. Seven Stupid Ways to Blow Up Your Sales Process
 51. Five Signs That Your Prospect Is Giving You Too Much BS
 52. Your Nine-Point Client GPS
 53. How Good of a Client Will You Be?
 Part Nine: Eliminate Roadblocks
 54. RBI Meets CSI. 55. Become the Missing Piece56. Stop Wasting Your Time Following Up
 57. Nobody Leaves Hungry
 Part Ten: Your Business DNA
 58. Branding Is BS
 59. Your Name Supports Everything You Do
 60. BMW at One Dollar Over Invoice!
 61. You're Competing With Idiots-And They're Winning
 62. Diversify While Still Specializing
 63. Focus on Strategy, Not Tactics
 64. Planning Trumps Passion Every Time!
 Part Eleven: Personal Success Strategies
 65. Confidence Is Sexy
 66. Charm Is NOT a Four-Letter Word
 67. Lone Wolves Starve to Death
 68. Live Out of Your Calendar Not Your Inbox.