Digital Strategies in the Pharmaceutical Industry

Front Matter....Pages i-xvi
Front Matter....Pages 1-1
Introduction....Pages 3-8
Principles of pharmaceutical digital strategy....Pages 9-24
A decade of digital strategy in the pharmaceutical industry....Pages 25-30
Digital strategy is critical across the pharmaceutical value chain....Pages 31-32
Front Matter....Pages 33-33
Digital strategies in research and development (R&D)....Pages 35-76
Front Matter....Pages 77-77
Digital strategies in manufacturing and supply chain....Pages 79-87
Digital strategies in pharmaceutical distribution....Pages 88-93
Front Matter....Pages 95-95
Digital strategies in marketing and sales....Pages 97-100
Digital strategies in marketing to the physician....Pages 101-130
Digital strategies in marketing to the consumer....Pages 131-156
Front Matter....Pages 157-157
Digital strategies in health service delivery....Pages 159-188
Front Matter....Pages 189-189
Digital technology management in the pharmaceutical industry....Pages 191-220
Front Matter....Pages 221-221
The future of pharmaceutical digital strategy....Pages 223-225
Back Matter....Pages 226-239