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دانلود کتاب Digital Marketing All-In-One For Dummies
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مشخصات کتاب
Digital Marketing All-In-One For Dummies
ویرایش: [2 ed.]
نویسندگان: Stephanie Diamond
سری: For Dummies (Business & Personal Finance)
ISBN (شابک) : 1119931959, 9781119931959
ناشر: For Dummies
سال نشر: 2023
تعداد صفحات: 800
[803]
زبان: English
فرمت فایل : PDF (درصورت درخواست کاربر به PDF، EPUB یا AZW3 تبدیل می شود)
حجم فایل: 54 Mb
قیمت کتاب (تومان) : 40,000
در صورت تبدیل فایل کتاب Digital Marketing All-In-One For Dummies به فرمت های PDF، EPUB، AZW3، MOBI و یا DJVU می توانید به پشتیبان اطلاع دهید تا فایل مورد نظر را تبدیل نمایند.
توجه داشته باشید کتاب دیجیتال مارکتینگ همه کاره برای آدمک ها نسخه زبان اصلی می باشد و کتاب ترجمه شده به فارسی نمی باشد. وبسایت اینترنشنال لایبرری ارائه دهنده کتاب های زبان اصلی می باشد و هیچ گونه کتاب ترجمه شده یا نوشته شده به فارسی را ارائه نمی دهد.
توضیحاتی در مورد کتاب دیجیتال مارکتینگ همه کاره برای آدمک ها
طرح جامع بازاریابی آنلاین خود را ایجاد و اصلاح کنید با بیش از 800 صفحه پر محتوا، Digital Marketing All-in-One For Dummies جامع ترین ابزار برای بازاریابان است که به دنبال تقویت حضور آنلاین خود هستند. در این نسخه، آخرین روندها در استراتژی‌های بازاریابی دیجیتال، از جمله بینش کاملاً جدید در مورد نحوه گنجاندن هوش مصنوعی در برنامه‌های بازاریابی خود را خواهید آموخت. همچنین جدیدترین اطلاعات را در مورد نحوه مدیریت تجربیات مشتریان، ایجاد محتوای بازاریابی استثنایی، کمک گرفتن از تأثیرگذاران، و استفاده از حساب های اجتماعی برای دنبال کنندگان بیشتر و سود بیشتر دریافت خواهید کرد. با کمک این راهنمای دوستانه Dummies، سفر خود را از فرآیندهای بازاریابی سنتی به دیجیتال تسریع خواهید کرد، نکاتی را برای اثبات بازگشت سرمایه (ROI) فعالیت های بازاریابی و افزایش تعامل مخاطبان کشف خواهید کرد. یک طرح دیجیتالی برنده برای برند خود بسازید و پیاده سازی کنید نحوه ایجاد حضور آنلاین با رسانه های اجتماعی را بیاموزید. مشتریان بالقوه آنلاین را به مشتریان وفادار تبدیل کنید مصرف کنندگان را در هر بخش بازار و گروه سنی مورد نظر قرار دهید. نوعی تجربه شخصی که به عنوان یک مشتری به دنبال آن هستید.
توضیحاتی درمورد کتاب به خارجی
Develop and refine your comprehensive online marketing plan With more than 800 content-packed pages, Digital Marketing All-in-One For Dummies is the most comprehensive tool for marketers looking to beef up their online presence. In this edition, you’ll learn the latest trends in digital marketing strategies, including brand new insight on how to incorporate artificial intelligence into your marketing plans. You’ll also get the latest information on how to manage your customers’ experiences, create exceptional marketing content, get help from influencers, and leverage social accounts for more followers and greater profits. With the help of this friendly Dummies guide, you’ll accelerate your journey from traditional to digital marketing processes, uncover tips to prove ROI of marketing activities, and increase audience engagement. Build and implement a winning digital plan for your brand Learn how to establish an online presence with social media Turn online prospects into loyal customers Target consumers in any market segment and age bracket Dig into the latest marketing advice as you provide your potential and existing customers the kind of personal experience you look for as a customer.
فهرست مطالب
Title Page Copyright Page Introduction About This Book Icons Used in This Book Where to Go from Here 1 Creating Your Digital Marketing Strategy Chapter 1 Developing Your Overall Digital Strategy Understanding the Components of a Digital Marketing Strategy Determining the company strategy Uncovering the customer experience Clicking with artificial intelligence (AI) Creating quality content Developing channel promotions Deploying check-back analysis Communicating Your Mission Crafting your statement Reviewing real mission statements Establishing Your Goals Uncovering your goals Picking KPIs Expanding Your Corporate Mindset Creating a culture of content Thinking about reputation and relevancy Using content to serve customers Dipping into User Design and Habits Recognizing the importance of UX design in your strategy Observing product habits Chapter 2 Grabbing Your Customer’s Attention Focusing on Attention Seeking attention Looking at attention triggers Making Your Content Easy to Consume Reading in patterns Considering design elements and typography Deploying Interactive Content Chapter 3 Discovering Your Business Model and Brand Separating Your Business Model from Your Brand Understanding the business you’re in Looking at some popular online business models Affiliate model Membership model Peer-to-peer e-commerce site model (a community of makers or freelancers) Online retail model Service model Subscription model Considering the freemium model Analyzing Your Business Model Discovering Your Brand Benefitting from attention to your brand Knowing your current brand reality Positioning Your Brand Choosing a brand positioning strategy Product/service features and benefits Product class Application or use Customer service Convenience Quality Cost and value Credibility and trust Checking out the competition Identifying what makes your brand different and better Identifying your place on a brand positioning map Writing your brand positioning statement Solidifying the Look of the Brand Considering design components Using a digital asset management tool Developing Success Measures for Your Brand Producing Engaging Branded Content Chapter 4 Deciding which Marketing Campaign to Create Establishing Marketing Objectives Defining a Digital Marketing Campaign Understanding the Three Major Types of Campaigns Campaigns that generate new leads and customers Campaigns that monetize existing leads and customers Campaigns that build engagement Balancing Your Marketing Campaign Calendar Choosing the Campaign You Need Now Viewing Your Digital Marketing through the Campaign Lens Chapter 5 Crafting Offers That Sell Offering Value in Advance Designing an Ungated Offer Designing a Gated Offer Zeroing in on what matters Making a specific promise Giving a specific example Offering a specific shortcut Answering a specific question Delivering a specific discount Generating leads with educational content Free reports White papers Primary research Webinar training Sales material Generating leads with tools Handout or cheat sheet Resource list Template Software Discount and coupon clubs Quizzes and surveys Assessment Filling out the gated offer checklist Point 1: Is your offer ultraspecific? Point 2: Are you offering too much? Point 3: Does the offer speak to a desired end result? Point 4: Does the offer deliver immediate gratification? Point 5: Does the offer shift the relationship? Point 6: Does the offer have a high perceived value? Point 7: Does the offer have a high actual value? Point 8: Does the offer allow for rapid consumption? Designing Deep-Discount Offers Using physical premiums Employing a book Leveraging the webinar Selling software Splintering a service Brainstorming “little victories” to offer your leads Filling out the deep-discount offer checklist Point 1: Does it lower the barrier to entry? Point 2: Is the value clear? Point 3: Is it useful but incomplete? Point 4: Does it have a high perceived value? Point 5: Does it have a high actual value? Discovering your deep-discount offer Maximizing Profit Making an upsell or cross-sell offer Building bundles and kits Tacking on a slack adjuster Recurring billing Chapter 6 Planning B2B Campaign Success Setting Key Performance Indicators Attributing metrics at the account level Attributing metrics at the campaign level Comparing cost per click Showing impressions Expanding your audience Engaging accounts Testing Your Campaigns A/B creative testing Trying new content Combining your offers Knowing You Aren’t Wasting Money Budgeting the right amounts Attributing advertising spend to revenue Showing engagement in the buyer journey 2 Understanding the Importance of the Customer Experience Chapter 1 Interacting with Customer Data Understanding Big Data Looking at different kinds of big data Looking at problems with big data Uncovering the Role Big Data Plays in Content Marketing Improving your content marketing Using real-time content Discovering the Internet of Things Reviewing IoT market size Impacting content marketing Visualizing Big Data Chapter 2 Uncovering Buyer Personas Reviewing Persona Development Understanding how persona creation improves content Taking action to understand your customers Collecting Information Finding different data types Deploying listening tools Conducting one-on-one interviews Documenting your personas Avoiding Common Mistakes Identifying a Prospect’s Emotions Keeping Up with Trends Chapter 3 Structuring the Buyer’s Journey Harnessing the Customer Experience Looking at the customer experience from both sides Benefitting from an omnichannel approach Uncovering Commercial Intent Defending Against Competitors Researching competitors Analyzing your competitor’s content Identifying the Stages of the Buyer’s Journey Understanding the buying process and journey map Benefitting from the journey map Focusing on content for each part of the journey Personalizing Your Content Chapter 4 Embracing Sales Enablement Discovering Sales Enablement Gaining a competitive advantage Evaluating your current status Understanding the new role of sales reps Training Your Salesforce Coaching Your Reps to Become Winners Checking Out Sales Enablement Blogs 3 Marketing Using Artificial Intelligence (AI) Chapter 1 Transforming Digital Marketing Using Artificial Intelligence Understanding Why AI Matters Now Collecting an abundance of data Utilizing technology and cloud storage Increasing pressure to produce revenue Requiring more product information Examining AI Concepts Considering How AI Is Transforming Digital Marketing Discovering Seven Common AI Patterns Looking at Ways to Use AI in Digital Marketing Leveraging chatbots Deploying AI for content marketing Pursuing personalization using AI Enhancing digital advertising with AI Considering the Metaverse Recognizing virtual reality Unlocking augmented reality Marketing in the Metaverse Getting Started with AI Advertising Benefitting from AI in Advertising Reviewing Advertising Using AI Creating ads Making smart decisions about your budget Looking at advertising tools Understanding advertising types Chapter 2 Using AI Tools to Maximize Customer Reach and Service Looking at Conversational AI and Chatbots Benefitting from the Use of Chatbots Focusing on Customer Service with Chatbots Taking an Internal Focus Delivering a Successful Chatbot Creating Chatbots Powering Up Content Marketing with Artificial Intelligence Producing the Right Content for Customers Getting Started Using AI for Content Marketing Developing a content strategy Researching your audiences’ needs Optimizing content with automated keyword research Analyzing the competition Curating content Generating content and improving it Improving your content Distributing content Using AI Personalization to Reimagine the Customer Experience Understanding Why Personalization Matters Benefitting from AI Personalization Providing customer benefits Experiencing company benefits Focusing on the Importance of Data Seeing How Brands Put AI Tools to Good Use Personalizing an app with Grammarly Personalizing a service with the Farmer’s Dog Personalizing retail sales with Sephora Getting Started with Using AI-Driven Personalization Looking at Personalization Tools 4 Dipping into Content Creation Chapter 1 Creating Your Content Plan Evaluating Your Content Benefitting from a content plan Determining content maturity Assessing Your Content Interviewing your stakeholders Conducting a content audit Visualizing Your Sites Mapping your content ecosystem Picturing website content Creating Your Plan Focusing on Specialized Content Creating pillar content Utilizing evergreen content Using graphics and other visuals Going viral Chapter 2 Reviewing Content Types Dipping into Content Categories Working with Original Short- and Long-Form Content Using Curation Examining five curation models Understanding how to curate Making Use of User-Generated Content Understanding the positives Dealing with the negatives Repurposing Content to Add Value Benefitting from repurposing Planning goals and picking content Viewing Aggregated Visual Content Dealing with Live Video Content Extending Business News Offering Online Courses Managing Content Formats Chapter 3 Understanding the Customer’s Intent Knowing the Dynamics of Content Marketing Finding Your Path to Perfect Content Marketing Understanding the marketing funnel Top of funnel content marketing Middle of funnel content marketing Bottom of funnel content marketing Exploring the prospect’s intent Providing a path to the next step Segmenting your marketing with content Appearing everywhere your customer expects Customizing your content Executing Perfect Content Marketing Step 1: Choosing personas (avatars) Step 2: Brainstorming content assets Step 3: Choosing the vehicle and channel Step 4: Planning for ascension Distributing Content to Attract an Audience Marketing through email Capturing leads through search marketing Using social media to drive traffic to your site Paying for traffic Chapter 4 Creating Content That Tells a Story Storytelling to Engage Your Audience Seeking the science behind stories Finding your product stories Structuring Your Content Using Stories Crafting the story Incorporating copywriting Chapter 5 Defining Your Content Framework Using Processes and Systems Organizing the Content Process Benefitting from a defined framework Examining the systems needed Determining Roles and Responsibilities Managing the Workflow Finding and assigning writers Using an editorial calendar Documenting Your Policies and Procedures Content managers Editors Writers Designers Content system administrator Web administrator Chapter 6 Targeting Content for Your B2B Audience Creating a Content Library Storytelling and its importance Taking a B2B lens to your content Producing content by industry vertical Basing content on personas Humanizing Content Demonstrating thought leadership Addressing wants, needs, and pain points Personalizing your message Developing a brand identity Reaching through Technology Employing a content strategy Delivering content on the right channel Cross-promoting your content Measuring your content’s effectiveness 5 Implementing Channel Promotions Chapter 1 Identifying Paid, Earned, Shared, and Owned Media Understanding Types of Media Reviewing each media type Determining your needs Utilizing Paid Media Discovering retargeting Dealing with native advertising Considering programmatic buying Finding out what you need to know from advertisers Championing Earned Media Enhancing Shared Media Amplifying Owned Media Looking at the role of press releases Spreading the message Creating a Framework for Achieving the Right Mix Section 1: Owned channels Section 2: Shared media Section 3: Paid ads Section 4: Earned media Section 5: Evaluate and revise Chapter 2 Using Search Marketing Knowing the Three Key Players in Search Marketing Understanding searchers’ needs Knowing what search engines want Targeting Search Queries Defining a search query Choosing the right queries to target Coming up with keywords the “old-fashioned” way Using keyword research tools Satisfying searchers Optimizing Your Assets for Specific Channels Optimizing for Google Step 1: Write thetag Step 2: Write a meta description Step 3: Optimize the URL Step 4: Write body copy Step 5: Optimize the <alt> tag Optimizing for YouTube Step 1: Create engaging thumbnails Step 2: Ask for engagement Step 3: Optimize content for keywords Step 4: Look at retention Optimizing for Pinterest Step 1: Enhance your images Step 2: Optimize board covers Step 3: Target keywords Optimizing for Amazon Step 1: Build sales with promotions and launches Step 2: Increase reviews Step 3: Create a compelling product name Step 4: Create keyword-targeted product pages Optimizing for iTunes Step 1: Solicit reviews Step 2: Create a clear title and a clean cover design Step 3: Grow downloads Optimizing for review sites Step 1: Gain legitimate reviews Step 2: Claim your profile Optimizing for search engine robots Earning Links Step 1: Cross-link your own content Step 2: Study your competitors’ links Step 3: Create generous content Step 4: Create content worthy of a link Step 5: Publish primary research Step 6: Keep up with the news Chapter 3 Using Social Bookmarks, News, and Share Buttons Bookmarking Your Way to Traffic Sharing the News Benefiting from Social Bookmarks and News Services Researching a Social Bookmark and Social News Campaign Executing your plan Monitoring results Submitting to Bookmarking Services Submitting to Social News Services Selecting content for social news services Preparing social news stories for success Using Application-Specific Bookmarks Timing Your Submissions Encouraging Others to Bookmark or Rate Your Site Using Social Media Buttons Follow Us buttons Share buttons Chapter 4 Considering Email Marketing Understanding Marketing Emails Promotional emails Relational emails Transactional emails Sending Broadcast and Follow-Up Emails Broadcast emails Follow-up emails Building a Promotional Calendar Cataloging your products and services Creating an annual promotional plan Developing a marketing plan Creating a 30-day calendar Creating a 90-day rolling calendar Creating Email Campaigns Indoctrination campaigns Engagement campaigns Ascension campaigns Segmentation campaigns Reengagement campaigns Writing and Designing Effective Emails Harvesting proven email copy Answering four questions Knowing why people buy Writing effective email subject lines Curiosity subject lines Benefit subject lines Scarcity subject lines Writing body copy Cuing the click Getting More Clicks and Opens Ensuring Email Deliverability Monitoring your reputation Proving subscriber engagement 6 Targeting Your Work with Influencers Chapter 1 Communicating with Influencers Defining Influencer Marketing Identifying the Primary Influencer Platforms Blogs Instagram Twitter Facebook TikTok Pinterest Video Engaging Stellar Influencers Starting with women Finding people who create great content Perfecting your pickup Signing a contract Paying influencers for their time and effort Measuring the right stuff Making Influencer Marketing Work for You If you’re an established consumer brand Leveraging your advantages Avoiding common mistakes Finding an approach that works for you If you’re a small to midsize consumer brand Leveraging your advantages Avoiding common mistakes Finding an approach that works for you If you’re a startup brand Leveraging your advantages Avoiding common mistakes Finding an approach that works for you Chapter 2 Collaborating to Win Discovering the Evolving Role of Influencers Understanding the six principles of persuasion Understanding why influencers matter more now Understanding how to measure expert influencers Recognizing Influencer Types Drilling Down to Influencer Categories Finding the Right Influencers Discovering the influencers you need to target BuzzSumo Followerwonk Developing a system Uncovering New Influencers Influencing with Customer Advocacy Enhancing Word of Mouth (WOM) with Advertising Connecting with your audience Identifying ways to promote WOM Exploring Paid Influencer Programs Chapter 3 Engaging Influencers Using the “Three Cs” Communicating Like a Pro Making your communication personal Making your offer compelling Offering free stuff Offering status Offering creative freedom Keeping it real: Do’s and don’ts Upping Your Game: Creating an Influencer Contract Setting expectations Controlling what you need to control Protecting yourself and your brand Avoiding problem influencers Knowing what to include in a contract Compensating Influencers Fairly Understanding why you need to pay influencers Avoiding compensation pitfalls Calculating influencer payments with traffic and engagement metrics Tying influencer payments to click performance or revenue Looking at what creators are creating Chapter 4 Succeeding with Influencer Marketing Secret #1: Set Realistic Campaign Goals What are you trying to achieve? How will you assess your achievements? How will you achieve your goals? When will the campaign run? Secret #2: Know Your Audience Who’s talking about you? Where are they talking about you? Secret #3: Stay on Message Marketing plan = Rocket ship Messaging = Flight plan Social media = Rocket fuel Secret #4: Be Agile Secret #5: Recognize the Power of Emotional Stories Secret #6: You Get What You Measure Chapter 5 Getting Creative Getting Creative and Letting Go Walking the walk Are you having fun yet? Dental floss is boring Making dental floss fun Go for it! Don’t be afraid to be real Let the influencers influence What If It All Goes Wrong? Preventing a crisis Managing a crisis (if it happens anyway) Chapter 6 Working with an Influencer Agency So You Want to Hire an Influencer Marketing Agency May I borrow your relationships? How it works: Self-service versus full-service When self-service platforms rock Just make it happen: Getting someone else to do the heavy lifting Deciding Which Type of Agency Is Right for You One-Off Events versus Continuity Campaigns Making a big splash for maximum effect Putting in the hours for a long-term relationship 7 Meta/Facebook/Instagram Marketing Chapter 1 Delving into Facebook Marketing Understanding the Appeal of Brands on Facebook Branding with Facebook Pages Examining the Components of a Facebook Page Making the Most of Your Facebook Page Adding a profile picture Adding a cover photo Adding finishing touches Understanding Your Facebook Administrative Functions Settings Insights Filling Out What You’re About Using a Custom Username for Your Page Inviting People to Join Your Community Inviting friends to like your page Getting likes from others Liking Other Brands Creating Facebook Events Chapter 2 Creating a Facebook Marketing Plan Creating a Facebook Content Strategy Sharing Your Brand’s Story Creating Content That Sings Sharing and Being Shared Posting content that followers will want to share Using hashtags in your posts Bringing Your Community into the Mix Selling on Facebook Creating polls, quizzes, and contests Polls Quizzes Contests Offering discounts to your community Making Connections with Facebook Groups Learning through Insights Getting the scoop on your fans through Insights Putting Insights data to good use Chapter 3 Advertising and Selling on Facebook Reaching More Fans with Ads Deciding whether you want to invest in an ad Choosing the right goal for your Facebook ad Creating an ad with Ad Center Targeting your fans Measuring Your Ad’s ROI Selling on Facebook Facebook Marketplace Shop Now button Facebook Shops Chapter 4 Uniting Facebook with Other Social Media Making Facebook Part of Your Marketing Mix Posting content new fans can engage with Cross-promoting your Page Leveraging your Facebook presence via email, website, and blog Promoting Your Facebook Presence Offline Networking offline Placing the Facebook logo on signs and in store windows Referencing your Page in ads and product literature Optimizing Your Page for Search Results Using search engine optimization to drive traffic Driving more Likes to your Page Integrating Instagram into Your Other Marketing Channels Making a plan for Instagram Utilizing Instastories Getting Inside Your Customers’ Heads Chapter 5 Getting into Instagram for Business Marketing Promoting Your Brand on Instagram Using Your Instagram Account from your mobile Sharing photos Controlling notifications Determining What Is Photo-Worthy for Your Brand Using Hashtags in Your Instagram Posts Finding Friends and Fans on Instagram Checking Out Instagram Stories Getting Started Creating an Instagram story in the app Uploading a photo or video from your camera roll Adding a Text Post Saving Your Story Using Direct Messages to Send a Story Determining the Best Content to Share Talking to your audience Providing before-and-after and series shots Peeking behind the scenes Showing your travels Advertising Your Story Chapter 6 Looking at Facebook Live Understanding the Benefits of Live Streaming Setting Up Your Live Stream Engaging with Your Community via Facebook Live Brainstorming Ideas for Live Videos 8 Deploying Other Social Media Chapter 1 Leveraging Social Media Thinking Strategically about Social Media Integration Integrating Social Media with E-Newsletters Gaining more subscribers Finding more followers and connections Finding and sharing content Integrating Social Media with Press Releases Setting up an online newsroom Cultivating influencers Distributing your news Posting on your own sites Using standard press distribution sources Using bloggers as a distribution channel Using social news services and other social networks Emphasizing content Pressing for attention Measuring results Integrating Social Media with Your Website Coupons, discounts, and freebies Contests and games Microsites Private membership sites Chapter 2 Working with Twitter Finding the Right People to Follow Finding Out Who Is Talking about You on Twitter Responding to Tweets Searching on Twitter Tweeting Like a Pro Articulating in 280 characters Using the hashtag Sharing on Twitter Knowing when to @reply and direct message Retweeting and being retweeted Blocking people Creating a successful Twitter campaign Using keywords in your tweets Following the Twitter Rules of Etiquette Hosting a Tweet-Up Chapter 3 Looking at YouTube Looking at YouTube Basics Benefitting from social media marketing on YouTube Attracting subscribers Promoting on YouTube Create a customized channel Create custom content for YouTube Tag and categorize all your clips Find out what’s trending from the Explore page Leave video responses Include a call to action Have some fun, too Seeding a Viral Campaign Advertising on YouTube Chapter 4 Reviewing Pinterest Understanding Pinterest Getting Started Joining Pinterest Setting up your Pinterest profile Navigating Pinterest Business hub Getting on Board Planning your initial boards Creating your first board Pinning on Pinterest Pinning an image Pinning the right images Pinning the wrong images Tagging Following on Pinterest Following friends Following folks you don’t know Sharing on Pinterest Sharing other people’s Pins Using share buttons Driving Traffic with Pinterest Chapter 5 Growing Your Business with TikTok Looking at TikTok’s Audience Creating and Personalizing Your TikTok Account Setting up your account Completing your profile Touring the TikTok screens Following (and getting followers) on TikTok Sharing videos Determining What Videos You Should Create Understanding How Your Business Fits with TikTok Knowing Your Audience and Competition Integrating TikTok into Your Funnel Creating Content That Sells Discovering Data That Your Business Can Use Understanding TikTok Analytics Getting data from third-party tools Chapter 6 Using Marketing Techniques on LinkedIn Marketing Yourself through LinkedIn Optimizing your profile Marketing yourself to your network Marketing Your Business through LinkedIn Using online marketing tactics with LinkedIn Mining for Clients Generating leads with the Advanced People search Finding the decision-maker Closing the Deal Preparing for the client meeting Reporting a positive sale 9 Analyzing Data for Success Chapter 1 Looking Back at Your Business Model and Scaling your Brand Validating Business Models Looking at change Revising your business model canvas Reexamining your brand Enhancing your business models Reviewing Your Brand Status Surveying Different Approaches to Scaling a Brand Conducting a Brand Audit Recognizing the benefits of a brand audit Auditing your brand Creating a Scaling Plan Setting milestones Sourcing products at larger quantities without sacrificing quality Scaling a service brand Outsourcing Responsibilities to Lighten Your Load Hiring the right people Choosing a contractor or employee Using your brand style guide for training Chapter 2 Reassessing Your Strategy Allowing for Failed Experiments Looking Back at Your Digital Marketing Strategy Reviewing goals and KPIs Assessing content maturity Reevaluating your ecosystem Chapter 3 Reviewing Ongoing Improvement for B2B Marketing Ongoing Account Maintenance Delivering reports and results Creating a review process Executing on tasks Gauging Potential Opportunities Limiting the margin for error Anticipating future needs Building an engagement report Providing Added Value Living up to expectations Continuing to improve Chapter 4 Achieving Maximum ROI Understanding Split Testing Obtaining the tools you need to run split tests An analytics suite Testing tech Test duration calculator Following the split test guidelines Selecting Page Elements to Optimize Considering qualitative data Using qualitative tools Getting Ready to Test Developing an optimization hypothesis Choosing the metrics to track Calculating your test timeline Index EULA</pre> </div> <br><br> <br><br> <h2>نظرات کاربران</h2> <div class="comments"> <script> const comments_page_id = 1514928; // This number should be unique on every page fetch("https://intlibrary.ir/comments.php?page_id=" + comments_page_id + "").then(response => response.text()).then(data => { document.querySelector(".comments").innerHTML = data; document.querySelectorAll(".comments .write_comment_btn, .comments .reply_comment_btn").forEach(element => { element.onclick = event => { event.preventDefault(); document.querySelectorAll(".comments .write_comment").forEach(element => element.style.display = 'none'); document.querySelector("div[data-comment-id='" + element.getAttribute("data-comment-id") + "']").style.display = 'block'; document.querySelector("div[data-comment-id='" + element.getAttribute("data-comment-id") + "'] input[name='name']").focus(); }; }); document.querySelectorAll(".comments .write_comment form").forEach(element => { 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