Digital Etiquette For Dummies (For Dummies (Business & Personal Finance))

Title Page
Copyright Page
Table of Contents
Introduction
	About This Book
	Foolish Assumptions
	Icons Used in This Book
	Beyond the Book
	Where to Go from Here
Part 1 Etiquette Guidelines
	Chapter 1 Defining Etiquette in the Digital Age
		Coming Up with Some Definitions
			Netiquette
			Etiquette versus online ethics
		Seeing Which Situations Call for Etiquette
			Social: Chatting with others
			Meeting: Behaving appropriately in a small group setting
			Corporate: Behaving professionally in the workplace
			Business: Conducting yourself properly among colleagues
			Eating: Shielding meeting participants from your eating habits
			Telephone: Paying attention to the conversation and your behavior
	Chapter 2 The Legal Ins and Outs of Etiquette
		Laying Down the (Communication) Law
			Looking at federal laws
			Parsing the state laws
		Setting Company Policies
			Specifying your terms of service
			Banning spam from your company toolset
			Conducting your business online
			Looking at specific industry regulations
			Adhering to country and regional laws
		Honoring Boundaries
			Communicating with people during work hours
			Communicating with employees in general
			Communicating during off-hours
		Centralizing Messages
		Choosing the Best Medium for the Message
			Identifying the message
			Understanding your culture
			Picking a delivery method
	Chapter 3 Minding Your Online Manners at Any Age
		Seeing How Etiquette Varies for Different Audiences
			Adults: Being up front about behavior and modeling that behavior
			Students: Interacting with classmates and being serious
			Teachers: Presenting information to students
			Kids: Being flexible for kid behavior
		Common Rules for Everyone
			Dress appropriately
			Eliminate background noise, if possible
			Be respectful
Part 2 Social Media Etiquette
	Chapter 4 Learning the Language of Social Media
		Defining Social Media Etiquette
			Why you should care about social media etiquette
			Recognizing bad social etiquette
			Being mindful of your audience
			Managing your online presence for different purposes
			Posting publicly versus privately
		Knowing the Culture of Each Platform Before You Become Involved
			Understanding the etiquette of each platform
			Applying etiquette to the specific social media platforms
	Chapter 5 Sharing Your Thoughts in Posts and Comments
		Looking at Followers versus Friends
			Differentiating between social media as an individual concern and as a business
			To friend or not to friend
			Knowing when to unfriend, unfollow, or block
		Posting as an Individual
			Knowing when you’re posting versus commenting
			Determining who can see your posts and your comments
			Knowing when to post on social media (and when to keep mum)
			Commenting on someone else’s posts
			Recognizing the importance of tone
			Creating meaningful discussions
			Reserving judgment
			Avoiding certain topics
			Respecting the person’s page you’re commenting on
			Giving credit when credit is due
		Posting as a Business
			Verifying content ownership
			Promoting your business in a spam-free fashion
			Refraining from posting if it doesn’t align with your company’s values
			Being genuine as a company as well as a person
			Going the extra mile
	Chapter 6 Handling Negative Comments and Reviews
		Understanding How Comments and Reviews Differ from each other
			Defining negative comments and negative reviews
			Recognizing the difference between comments and reviews
			Reading between the lines: Tone versus intention
			Don’t become defensive when responding to criticism
			Dealing with negative comments
			Knowing when to delete comments
			Knowing when to ignore comments
			Letting your audience do the talking
			Knowing when to respond
		Responding to Negative Reviews
			Developing a response strategy
			Avoiding a bad review in the first place
		Handling Positive Reviews
	Chapter 7 Going Viral: The Good, the Bad, and the Unintended
		The Consequences of Going Viral
			Enjoying the good consequences
			Tolerating the bad consequences of going viral
			Managing the unintended consequences
		Staying Sane When The Situation Goes Off the Rails
			Knowing your options
			Planning your actions
		Having a Plan in Place
			Responding to positive feedback
			Avoiding plagiarism
			Managing a crisis
			Knowing whom to trust to help out
	Chapter 8 Group Decorum
		What Exactly Is a Social Media Group?
			Recognizing the importance of online groups
			Categorizing online groups and communities
		Being Respectful (and Respected)
			Group posting etiquette
			Commenting etiquette
			The rules of the group
		Avoiding Common Mistakes in Social Media Groups
			Posting at the wrong times or to the wrong groups
			Making false claims about yourself or others
			Trolling and harassing in social media groups
			Spamming
		Being a Good Moderator
			Assuming the role of the moderator
			Growing your group
			Setting expectations and rules
			Handling issues in your group
	Chapter 9 Being Likeable During Livestreaming
		What’s a Livestream, Anyway?
		Going Live
			What you need to know before going live
			What you need to know while you’re live
			What you need to know after you’ve been live
		Being a Gracious Host During a Livestream Interview
			Set up your guests for success
			Respect your guest’s time
			Make the visit worthwhile for your guest
		Following the Guidelines for Being a Great Guest
			Show up on time
			Be prepared
			Avoid the takeover
		Avoiding Embarrassment
		Adhering to the Etiquette of Watching a Livestream
			Respect the broadcaster
			Respect the other audience members
			Benefiting from actively participating
Part 3 Email Courtesies
	Chapter 10 Email Best Practices That Won’t Let You Down
		Emailing for Personal Use versus Emailing for Business Purposes
			Keeping things personal
			Emailing for business
		Writing with a Clear Purpose
			Picking the right communication tool
			Context is everything
	Chapter 12 Spam, the Law, and You
		Reckoning with CAN-SPAM
		Looking at Platform-Specific Terms of Service (ToS)
		Establishing Business Policies
			Drawing up an acceptable-use policy
			Creating effective social media policies
		Managing Your Public Relations
			Devising a crisis plan
			Owning up
			Watching your communication
		Following Industry Regulations
			HIPAA and privacy
			HIPAA and your employees
		More Social Media Regulations to Know
			California’s Consumer Privacy Act
			GDPR: Data protection and privacy in Europe
			Canada’s CAN-SPAM laws
Part 4 Virtual Meeting Manners
	Chapter 13 The Basics of Virtual Meetings
		Charting the Rise of Virtual Meetings
		Choosing When to Use Virtual Meetings
			Evaluating the benefits of virtual meetings
			Determining the true purpose of virtual meetings
		Designing More Productive Virtual Meetings
			Choosing the right format for your virtual meeting
			Taking advantage of technology
		Looking at the Downside of Virtual Meetings
		Avoiding Virtual Meeting Burnout
	Chapter 14 Leading a Virtual Meeting
		Doing the Prep Work
			Answering the why, where, and when of leading virtual meetings
			Knowing who needs to be there
			Defining meeting expectations so that attendees know what to expect
			Creating an agenda that works
		Conducting the Meeting
			Creating connections
			Moderating the meeting
			Wrapping up the meeting
		Handling the Meeting Follow-Up
	Chapter 15 Making an Appearance at a Virtual Meeting
		Attending a Virtual Meeting
			Knowing the company culture
			Being prepared for different types of presenters
			Participating in a virtual meeting (via phone, video, and chat)
			Being prepared
			Being on time
			Understanding the purpose
			Knowing the technology
		Conducting Yourself in a Virtual Meeting
			Presenting yourself
			Knowing when to mute your audio
			Knowing when to turn off your camera
			Handling sidebar conversations
			Sticking to the agenda
			Respecting the time
			Not taking over the conversation/meeting.
	Chapter 16 Webinar and Online Event Proprieties
		Determining the Goals of Your Event
			Knowing who your audience is and what’s in it for them
			Recognizing the difference between webinars and virtual events
		Mastering the Do’s and Don’ts for Hosting a Successful Webinar or Live Event
			Knowing the technology
			Respecting people’s time
			Presenting best practices
			Preparing slides or resources ahead of time
			Practicing so that you’re prepared
			Reading slides is for amateurs
		The Etiquette of Engaging the Audience
			The art of the Q&A session
			Post-event tips
		The Etiquette of Attending a Webinar or an Online Event
			Not sharing your login/registration information
			Asking questions in the chat box
			Introducing yourself to others
			Not hogging the conversation
			Not spamming
			Staying engaged with the content
			Asking questions during Q&A time
			Downloading any resources right away
Part 5 Mobile Mien
	Chapter 17 Context in Messaging and SMS
		Texting: The Better Way to Communicate
		Putting Yourself in the Recipient’s Shoes
		Considering the Context
		Noting the Importance of Tone When Texting
		Being Brief but Clear
		Avoiding Miscommunication with Others
		Being More Mindful of What You’re Typing
	Chapter 18 No One Wants to Hear Your Phone
		Following Etiquette When Using Your Phone in Public
			Deciding when to pick up (and when to put down) your phone
			Keeping the conversation going (and keeping your phone in your pocket)
			Turning off notifications to avoid distractions
			Realizing that the world doesn’t need to see or hear your conversation
			Keeping other phone uses in mind
		Dealing with the Poor Etiquette of Others
		Knowing When It’s Time to Take a Break from Your Smartphone
		Telecommuting and the Phone Etiquette That Comes Along with It
	Chapter 19 When and How to Use Text Messaging SMS
		One-to-One Text Messaging
			Introducing yourself properly
			Responding in a timely manner
			To text or not to text
			Using emojis and photos correctly
		It’s a Party in Your Phone
			Knowing when to use group texting
			Adding people to a group text
			Replying to a group text
		Avoiding SMS missteps
			Not introducing yourself
			Excessive use of emojis and pictures
			Not keeping an eye on tone
			Indulging in lengthy texts
			SMS that should have been a call
			Blowing up someone’s phone
			Not cleaning up your voice-to-text
		Knowing What Not to Send in an SMS Text Message
			Not sending unsolicited content
			Keeping your messages spam-free
	Chapter 20 Pleasant Direct Messaging
		Exploring the Differences: Messaging App versus SMS
		Comparing Messaging and Email
		Knowing When to Use Messaging
		Evaluating the More Popular Messaging Apps
			Facebook Messenger
			WhatsApp
			Telegram
			Slack
		Following Best Practices for Personal Messaging
			Respecting other people’s time
			Not treating messaging apps as though they’re Google
			Avoiding the overmessaging temptation
			Including the context from the get-go
		Keeping Messaging Professional
			Staying professional at all times when using messaging apps
			Skipping the unsolicited spam or sales pitches
			Being sure to respond promptly
			Checking messages throughout the day so that nothing slips through the cracks
		Managing Group Messaging
			Adding people to a group chat
				Tips for group chat owners
				Tips for members
			Respecting the intention of the group
			Respecting other people’s time
			Notification overload: Managing the noise
			Knowing when to leave a group
			Don’t take offense if people leave
Part 6 The Part of Tens
	Chapter 21 Ten Good Manners to Follow
		Respecting Others
		Watching Your Language
		Using Humor and Sarcasm with Care
		Giving Credit When Credit Is Due
		Dotting Your I’s and Crossing Your T’s
		Being a Proper Emailer
		Keeping Other People’s Private Information Private
		Keeping Your Facts Straight
		Refraining from Oversharing
		Knowing That to Err Is Human, and to Forgive, Divine
	Chapter 22 Ten Bad Behaviors to Avoid
		Capping Everything
		Leaving Your Mistakes for All to See
		Putting Yourself at the Center of Everything
		Being Inappropriate No Matter the Occasion
		Being Argumentative
		Invading Others’ Privacy
		Being a Spammer
		Leaving Others in the Lurch
		Talking as Loudly as Possible on Your Cellphone
		Texting While Talking with Others (The Wrong Kind of Multitasking)
Index
EULA