Digital Entertainment as Next Evolution in Service Sector: Emerging Digital Solutions in Reshaping Different Industries

Contents
Editors and Contributors
About the Editors
Contributors
List of Figures
List of Tables
1 Emerging Trends for Reshaping Digital Entertainment: Role of Demographics, Consumer, and Technological Innovations
	Introduction
	Digital Entertainment Literature
		How Demographics Play an Important Role in Reshaping Digital Entertainment
		How Consumerism Plays an Important Role in Reshaping Digital Entertainment
		How Technological Innovations Play an Important Role in Reshaping Digital Entertainment
		Digital Technology in the Creation, Distribution, and Consumption of Digital Entertainment in India
			Digital Entertainment and Streaming Services
			Digital Entertainment and Online Games (Online Betting, Rummy, and Video Games)
	Conclusion and Implications
	Limitations and Future Scope of Study
	References
2 Dynamic Restructuring of Digital Media and Entertainment Sector: Role of Urbanization, Industrial Innovation, and Technological Evolution
	Introduction
	Technology Is Reshaping the Entertainment Industry and Digital Media
		Artificial Intelligence (AI)
		Augmented and Virtual Reality (AR/VR)
		Blockchain and Media Evolution
		Chatbots and Digital Media
	Millennial Consumers and Their Interaction Through Digital Media
		Digital Music and Video Streaming
		Digital Advertising
		VR Disruption in Media
	Digital Media Disruption: How Dynamic Revolution and Growth Are Reshaping the Overall Industry
		Disruption Through Customer Value Chains
		New Evolution of Digital Platforms and Their Leverage
		Digital Supremacy with the Combination of Innovation and Value in Experience Enhancement
	Digital Media During COVID-19 and the Role of AI
		Digital Entertainment in Fashion Merchandising and Experience Enhancement in Shopping
		Everybody Is Now an Influencer and Digital Celebrity
		Digital Content for Advertising, No Personalities, and Anonymization
		Accountable Use of Digital Technologies
	Process of Digital Transformation of Entertainment Industry and Media
		New Emerging Trends in Digital Media
		Technical Support Which Brings a New Digital Media Revolution
	Demographic Landscape Change and Digital Media
		Global Demographic Landscape
		Millennial Consumerism and Digital Media
		Ecosystem Dynamics
		Technological Trends That Catch Millennial Minds
	Conclusion
	References
3 Digital Solution for Entertainment: An Overview of Over the Top (OTT) and Digital Media
	Literature Review and Market Scenario
	Drawbacks and Limitations of Traditional Media
		Broadcast Media
		Internet Media
		Broadcast Media
			Television/satellite TV/Cable TV
			Internet
			Social Media
	Need and Drivers for Customization
		Global Content Local Delivery
		Variety of End Devices
		Leveraging the Technology
		Lifestyle Demands
		Need for Rich Customer Experience
			Algorithm Level
			Display Level
			Interaction Level
	Technological Advancements and their Application: Cloud, Content Delivery Networks, Codecs, Telecom Network
		OTT Technology
			OTT Video Hosting Platform
			Content Delivery Network
			User Interface
			OTT Devices
			Network for last-mile connectivity
	Evolution of Customer’s Preferences, Customer Analytics, and Experience
		Big Data Technologies
		Machine Learning, Deep Neural Network, and Artificial Intelligence
		Customer Preferences
		Customer Analytics
		Customer Experience
		Upcoming Trends in OTT Industry
		Case of Technology in Sports
	References
4 Public Broadcasting Activities in Creating Environmental and Nature Awareness. TRT 4K “National Parks” and TRT Avaz “Lights of Anatolia” Program Examples
	Introduction
	Mass Media and Society
	2954-Turkish Radio-Television Corporation Law
	Public Broadcasting and Documentary Programming in Turkey
	Evaluation and Analysis
		Design Parameters of the Documentary Film
		Narrative Style
		Narrator Mode
	Public Broadcasting Activities in Creating Environmental and Nature Awareness
		TRT “Lights of Anatolia” Documentary Program
		TRT National Parks Documentary Program
	Conclusion
	References
5 Electronic and Digital Media; Accountability in the Age of AI and Digitalization: An Indian Perspective
	Introduction
	Review of Literature
	Methodology
	Electronic Media: Two-Edged Sword of Speech and Expression
	Artificial-Intelligence and Digitalization in E-Media: Impact and Consequences
	Current Regulatory Framework for Electronic and Digital Media in India
	Conclusion
	References
6 Digital Solution for Gaming: How the Entertainment Is Evolving with New Interactive Games
	References
7 Futuristic Approach of 5G in Marketing and Branding Through Entertainment
	Introduction and Background
		Role of 4G: Brands Entertainment and Engagement
		5G the New Catalyst
	5Gs Futuristic Approach
		Improvement of Wearable and IoT with 5G
		5G to Metaverse
		Understanding the Metaverse
		Marketing in the Metaverse
		Immense Potential for Brands and Entertainment
		Metaverse for Marketing
	Metaverse Use Cases
		Cinema and Music
			Launching of a Movie Trailer
			Virtual Music-Themed Amusement Park
	5G Sports and Entertainment: A Use Case
		Airtel Hologram: The Exhilarating Prospect of Immersive Video Entertainment on 5G
	Summarizing
		Conclusion
	References
8 Digital Solutions for Media: Role of Pandemic and Sustainable Development of Depleting Industries
	Introduction
	Sustainability Among Dark Clouds of COVID-19
	Sustainable Legal aspect of Digital Entertainment
	Role of Media in Green Sustainability for Post Pandemic Times
	Entertainment Revolution and Sustainability
	Role of Media to Create an Environment-Friendly Green Sustainable Environment
	Digital Media Sustainability
	Conclusion
	References
9 Digital Solutions for Social Media: Role of Digital Evolution on Business Enterprises
	Introduction
	Use of Social Media and Digital Entertainment for Business
	Use of Social Media and Digital Entertainment for Brand Building
	Use of Social Media and Digital Entertainment for Growth
	Use of Social Media and Digital Entertainment for Content Creation and Distribution
	Use of Social Media and Digital Entertainment for Communication
	Use of Social Media and Digital Entertainment for Gaining Insight
	Use of Social Media and Digital Entertainment for Advertising
	Use of Social Media and Digital Entertainment to Prove Return on Investment
	Essentials of Successful Social Media and Digital Entertainment Mix Strategies
	Social Media and Digital Entertainment Plan for Overall Marketing
	Success Mantras for Using Digital Entertainment Along with Social Media
	Best Platforms for Mixing Digital Entertainment with Social Media Marketing
	Impact of Digital Entertainment on Various Social Enterprises
	Conclusion
	References
10 Digital Solution for Industry 4.0 and 5.0 and Social Media
	Introduction
	Learnings from the Digital Media Revolution
	New Avenues for the Digital Media Revolution
	Futuristic Outlook
	Digital Era and Role of Media
	Digital Media and Its Role in the Industrial Revolution
	Conclusion
	References
11 Modern-Day Gaming and the Role of FinTech Applications in Popularising Various Entertainment Platforms Across the World
	Introduction
	Dynamic Evolution of FinTech and Digital Entertainment
	Gaming Industry and FinTech: Mutually Beneficiaries
	FinTech and Social Media Marketing Acquisition
	Asian FinTech Companies and How They Deal with Media Entertainment Acquisition
	Digitalization Through FinTech and Digital Media Transformation
	Trends in Digital Media and Financial Developments
	Need for a Digital Wallet for Entertainment
	Conclusion
	References
12 Digital Solution for Print and Publishing Media
	Introduction
	Transformation of the Editing Process
	Platform Induces Digital Transformation
	Digital Transformation of Print and Publishing Media
		Self-Publishing
		E-Publishing
	Digital Publishing Role in the Media Industry
	Mobile Magazine Apps and Digital Media
	Digital Advertising
	Digital Transformation for Publishing with Revenue Generation
	Conclusion
	References
Index