Digital Economy. Emerging Technologies and Business Innovation: 7th International Conference on Digital Economy, ICDEc 2022, Bucharest, Romania, May 9–11, 2022, Proceedings

Preface
Organization
Abstracts of Keynote Talks
Two Faces of the Same Coin: Exploring the Multilateral Perspective of Informality in Relation to Sustainable Development Goals. Fostering Formal Work with Digital Tools
Spreading the Word on the Digital Economy
Contents
Digitalization and COVID 19
The Impact of Digitalization on Unemployment During Covid-19 Pandemic
	1 Introduction
	2 Literature Review
	3 Research Methodology
	4 Results and Analysis
	5 Conclusion
	References
Digital Gender Gap in EU-27 ICT Employment During COVID-19 Impact
	1 Introduction
	2 Literature Review
		2.1 Overall Frame and Literature Inputs
		2.2 Characteristics and Employment Trends in the EU-27 ICT Sector
	3 Data and Methodology
	4 Result and Discussion
	5 Conclusion
	References
3D Printing During the Covid-19 Pandemic in Lebanon
	1 Introduction
	2 Communicable Disease Control as Global Public Good
	3 PPEs as Inputs for CDC Production
		3.1 Description of the PPEs Market Structure
		3.2 Shortage in PPE Market Due to Covid-19 Pandemic
		3.3 3D Printing Contribution to Tackle Shortage in PPE Supply
		3.4 Crowdsourcing: The Role of E-Platforms in Spreading Knowledge
	4 Discussion
	5 Methodology
	References
Digital Business Models for Education and Healthcare
Success Factors for the Use of Open Educational Resources - A Quantitative Survey with Students
	1 Introduction
	2 Open Educational Resources
	3 Formation of Hypotheses
	4 Research Method
		4.1 Research Design and Sample
	5 Results
		5.1 Results of the Qualitative Content Analysis
		5.2 Results of the Statistical Analysis
	6 Discussion
	References
AI-Based Business Models in Healthcare: An Empirical Study of Clinical Decision Support Systems
	1 Introduction
	2 Methods
		2.1 Business Model Analysis Approach
	3 Business Model Analysis
	4 Results
		4.1 Value Proposition
		4.2 Value Creation
		4.3 Value Capture
	5 Conclusion
	6 Discussion
	References
Implementing an Agile Change Process to Improve Digital Transformation in Higher Education Teaching
	1 Introduction
	2 Literature Review
		2.1 Change Management
		2.2 Agile Development in Higher Education Institutions
	3 Method
	4 Results
	5 Discussion
	6 Conclusion
	References
A Maturity Model for Open Educational Resources in Higher Education Institutions – Development and Evaluation
	1 Introduction
	2 Theoretical Background
		2.1 Open Educational Resources
		2.2 Maturity Models
	3 Development of a Maturity Model for OER in HEI
		3.1 Development Framework
		3.2 Developed Maturity Model
	4 Evaluation
		4.1 Method
		4.2 Results
	5 Conclusion
	References
IT User Behavior and Satisfaction
Relationship Between Culture and User Behavior in the Context of Information Security Systems: A Qualitative Study in SMEs
	1 Introduction
	2 Theoretical Foundations
		2.1 Organizational Culture
		2.2 IS Security Culture
		2.3 Security-Related Behaviors
		2.4 Relationship Between IS Security Culture and Security-Related Behavior
	3 Conceptual Framework and Methodology
		3.1 Framework of the Relationship Between IS Security Culture and Security-Related Behavior
		3.2 Research Methodology
	4 Results: Towards a Typology of Users
		4.1 The Security Culture of IS Users
		4.2 Security-Related Behaviors Performed by Users
	5 Discussion
	6 Conclusion
	References
Possibilities and Limitations of the Croatian Police in Communication via Social Networks
	1 Introduction
	2 Social Networks and Their Significance for Society
	3 Application of Social Networks as a Communication Channel for Policing
	4 Research Objective and Research Questions
	5 Methods
		5.1 Sample
		5.2 Instrument
		5.3 Data Collection and Processing Methods
		5.4 Ethical Aspect of the Research
		5.5 Research Limitations
	6 Results
		6.1 Communication Problems in General
		6.2 Problems of Police Communication via Social Networks
		6.3 Problems of Organizational, Technological and Personnel Readiness of the Ministry of the Interior to Communicate via Social Networks
		6.4 The Problem of the Impact of the Police Presence on Social Networks on the Community in Terms of Police Legitimacy, Citizens’ Trust in the Police and Procedural Justice
		6.5 Suggestions for Improving Communication
	7 Discussion and Conclusion
	References
Digital Marketing
Cause-Related Marketing: Towards an Exploration of the Factors Favoring the Purchase Intention of the Tunisian Consumer
	1 Introduction
	2 Theoretical Framework
		2.1 Cause-Related Marketing
		2.2 Cause-Brand Congruence
		2.3 Consumer-Cause Identification
		2.4 Purchase Intention
	3 Methodology
	4 Research Results
	5 Discussion
	6 Conclusion
	Annex 1
	Annex 2
	Annex 3
	References
What Leads Customer to Create and Participate in Anti-brand Community: A Netnographic Approach
	1 Introduction
	2 Theoretical Framework
		2.1 Anti-brand Community
		2.2 Creating an Anti-brand Community
		2.3 Participating in an Anti-brand Community
	3 Methodology
	4 Findings
		4.1 The Antecedents of Creating and Participating in Anti-brand Community
	5 Discussion
	6 Conclusion
		6.1 Theoretical and Managerial Implications
		6.2 Limitations and Future Research
	Appendix 1
	Appendix 2
	Appendix 3
	References
Consumer Satisfaction Using Fitness Technology Innovation
	1 Introduction
	2 Literature Review
		2.1 Customer Satisfaction
		2.2 Diffusion Theory of Fitness Wearable Devices and Customer Satisfaction
		2.3 Theory of Planned Behavior of Fitness Wearable Devices and Customer Satisfaction
		2.4 Technology Acceptance Model of Fitness Wearable Device
	3 Research Methodology
		3.1 Study Context and Research Approach
		3.2 Research Problem
		3.3 Measures and Procedures
		3.4 Population and Sampling
		3.5 Data Collection
	4 Findings and Discussion of Results
	5 Practical Implications
	6 Managerial Implications
	7 Conclusion
	References
Digital Transformation
Changes in Global Virtual Team Conflict Over Time: The Role of Openness to Linguistic Diversity
	1 Introduction
	2 Theoretical Development
		2.1 Team Conflict
		2.2 Openness to Linguistic Diversity
		2.3 Conflict Asymmetry
	3 Methodology
		3.1 Sample
		3.2 Measures
	4 Results
	5 Conclusion
	References
Readiness of Russian Companies for Digital Transformation: What’s Changed?
	1 Introduction
	2 Related Work
	3 Design of the Study
	4 Results
		4.1 General Characteristic
		4.2 Changes in Management System (the Systematic Management Domain)
		4.3 Changes in Corporate Culture (the Corporate Culture Domain)
	5 Conclusion
	References
Towards a Better Digital Transformation: Learning from the Experience of a Digital Transformation Project
	1 Introduction
	2 The Digital Transformation: A Literature Review
	3 Methodology
	4 Digital Transformation Implementation Project: The Case of AssetCo
	5 Results and Discussion
	6 Conclusion
	References
Author Index