Developing International Strategies

Front Matter....Pages i-xviii
Introduction....Pages 1-6
Front Matter....Pages 7-8
Facts and Figures About Internationalization at the Macro Level....Pages 9-18
Facts and Figures About Internationalization at the Company Level....Pages 19-28
Reasons for the Internationalization of Companies....Pages 29-43
Front Matter....Pages 45-46
Understanding Strategic Planning and Distinguishing Between General and Issue-Driven Strategic Planning....Pages 47-56
General Strategic Planning as the Starting Point for Going International for New Markets....Pages 57-65
General Strategic Planning as the Starting Point for Going International for Production and Sourcing....Pages 67-77
Front Matter....Pages 79-80
Overview of the Strategic Planning Process for Going International for New Markets....Pages 81-84
Determining the Target Markets....Pages 85-104
Determining the Market Entry Modes....Pages 105-123
Developing the Strategy and the Project Plans....Pages 125-134
Front Matter....Pages 135-136
Overview of the Planning Process for Going International for Production and Sourcing....Pages 137-139
Determining a Framework for Going International for Production and Sourcing....Pages 141-146
Determining Suitable Location-Operation Mode Combinations....Pages 147-165
Developing the Strategy and the Project Plans....Pages 167-171
Front Matter....Pages 173-173
Determining the Generic International Strategy....Pages 175-184
Determining the Differentiation-Standardization Level of the Market Offer....Pages 185-195
Determining the Operations Strategy....Pages 197-205
Closing Remarks....Pages 207-207
Back Matter....Pages 209-215