Design Thinking - The Handbook

CONTENTS
Imprint
Dedication
This book
Setup: Introduction and reading instructions
Thank you!
1 METHOD OVERVIEW
	What is Design Thinking?
	The micro-cycle — how design thinkers work
		OVERVIEW
			Practical
			Reflection in action
			Tame and wicked problems
			Creativity
			Visual and interactive
		PROBLEM DEFINITION AND REDEFINITION
			Vertical division
			Horizontal adjustment
		NEED FINDING AND SYNTHESIS
		IDEATION
		PROTOTYPING
		TESTING
	The macro-process: the 7+1 phases of design thinking
		OVERVIEW
			Design space exploration
			Critical function prototype / critical experience prototype
			Dark horse prototype
			Funky prototype (integrated prototype)
			Functional prototype
			X-is-finished prototype
			Final prototype
			The paper bike…
		DESIGN SPACE EXPLORATION
			What does the team know, and what doesn’t it know yet?
			Benchmarks
			Patents and further information sources
			Business models and start-up screening
			Trend scouting
		CRITICAL FUNCTION PROTOTYPE AND CRITICAL EXPERIENCE PROTOTYPE
			Critical function prototype (CFP)
			Critical experience prototype (CEP)
		DARK HORSE PROTOTYPE
		FUNKY PROTOTYPE (INTEGRATED PROTOTYPE)
		FUNCTIONAL PROTOTYPE
		X-IS-FINISHED PROTOTYPE
		FINAL PROTOTYPE
	The design thinking toolbox
	The design thinking code
		Jurisprudence
		Behavior
		Children and young people
		Voluntariness
		Personal rights
		Breach of purpose
		Transparency and objectivity
		Anonymity
		Safeguarding data (access protection)
		Data destruction
	The team
		Personality type
		Multidisciplinarity
		T-profile
		Openness
		Experimentation
		Help
		Individuality
		Criticism
		Be childlike
	Implementation in companies
		The operational level of the project’s daily routine
		The strategic level of transformation
		Awareness
		Experimental
		Catch-up
		Design thinking as an organizational culture
2 TOOLKIT
	Setup
		PROJECT PLANNING
			Visionary projects
			Development projects
			The project outline
			Scheduling on the basis of the macro-cycle
			Timing
			Financial resources
		INFRASTRUCTURE
		TEAM SETUP
			Personality type
			Multidisciplinarity
			T-profile
			Sources
		POST-ITS
			Advantages
			What should we pay attention to?
		DNA ANALYSIS METHOD
			How did this method emerge?
			What is the essence of the method?
			Key points of the method:
			What will it achieve?
			What’s it about?
			The process:
			Experiences with the method
			Testimonials
	Problem definition and redefinition
		DEFINING THE QUESTION STATEMENT
			Do not offer solutions
			Inspiration and emotion
			Give a direction
			Developing guidelines
		STRETCH GOALS
		FRAMING AND REFRAMING
			The reframing process is carried out in three steps (see Morgan, G., 1997):
		GET INSPIRATION FROM THE FUTURE
	Need finding and synthesis
		NEED FINDING CYCLE
		GUIDELINES FOR EXPRESSING NEEDS
		SAMPLING TECHNIQUES
			Purposive sampling
			Quota sampling
			Snowball sampling
		TARGET GROUP IDENTIFICATION
		FOCUS GROUPS
		INTERVIEWS
		OBSERVATION
		ENGAGEMENT
		BENCHMARKING
		FRAMEWORKS
		FIELD NOTES
		MOODBOARD
		AEIOU
		EMPATHY MAP
		NETNOGRAPHY
		PERSONA
		WHY-HOW LADDERING
		5 WHYS
		POINT OF VIEW
		LEAD USER
		CAMERA STUDY
	Ideation
		BRAINSTORMING
		BRAINWRITING
		SIX THINKING HATS/LATERAL THINKING
		POWER OF TEN
		HOW MIGHT WE
	Prototyping and storytelling
		PROTOTYPING
		WIREFRAMING
		MOCK-UPS
		OPEN HARDWARE
		ROLEPLAY
		BODYSTORMING
		PAPER PROTOTYPING
		STORYTELLING AND STORYWRITING
		COMICS
		RAPID 3D PROTOTYPING
		VIDEO PROTOTYPING
		SERVICE BLUEPRINTING
		SKETCHES AND SCRIBBLES
		PHOTOSHOP PROTOTYPING
		COMBINED PROTOTYPING
		TOWN PLANNING
		BUSINESS MODEL PROTOTYPES
		CONFLUENCE DYNAGRAM
	Testing
		CONSUMER CLINICS
		USABILITY TESTING
		NABC PITCH
		PECHAKUCHA
		NEED-FINDING TECHNIQUES
	Warm-ups
		SPAGHETTI TOWER
		YES BUT, YES AND
		RACES
		ASSEMBLY
		STICK FIGURES
	Feedback
		I LIKE, I WISH, WHAT IF
		PLUS OR DELTA
		FEEDBACK CAPTURE GRID
		CRITICAL READING CHECKLIST
	Declaration of consent
3 THE DESIGN THINKING LAB
	Creative spaces
		Inspiration from the environment
		Inspiration through communication
	Golden rules for design thinking spaces
	Workspaces for design thinking
		Individual or team
		Assigned or open workspaces
		Quadrant 1: Assigned individual workspaces
		Closed offices
		Workstations
		Open office
		Quadrant 2: Your own team workspace
		Closed team room
		Open team area
		Quadrant 3: Open group area
		Prototyping rooms and areas
		Workspaces
		Meeting areas
		Rooms for relaxation and inspiration
		Quadrant 4: Flexible individual workspaces
	Setting up design thinking workspaces
		Ad-hoc design thinking spaces
		Design thinking lab
		Design thinking floor
		Design thinking culture
	Realization of design thinking workspaces
		AD-HOC DESIGN THINKING WORK AREAS
		DESIGN THINKING LAB
			Workshops and training
			Short-term projects
		DESIGN THINKING FLOOR
		DESIGN THINKING ORGANIZATION
	Design thinking material list
	Design thinking tools
	Design thinking furniture
4 APPLICATION IN ORGANIZATIONS
	Design thinking in everyday projects
		DESIGN THINKING AS A TOOLKIT
		DESIGN THINKING AS PART OF THE INNOVATION PROCESS
		DESIGN THINKING FOR USER ORIENTATION AND INNOVATION
	Levels of organizational transformation
		Level 1 — Awareness
		Level 2 — Experimental
		Level 3 — Catch-up
		Level 4 — Design and Customer-oriented Innovation
	Recommended actions and success factors for the implementation of design thinking
		Customer and user orientation
		Management commitment
		Lighthouse projects
		Sharpening perception and understanding
		Selection and focus
		Stamina
		Break up silo structures
		Small teams
		Spaces
5 CASE STUDIES
	DEUTSCHE BANK
		Short description of the company
		What were the catalysts for starting to use de sign thinking?
		How do you define design thinking?
		What happened with your project results?
		What have you learned through design thinking and about design thinking up to this point?
		How do you want to continue using design thinking?
		What advice would you give to other organizations?
	SWISSCOM
		Short description of the organization
		What were the catalysts for starting with design thinking?
		How do you define design thinking?
		What happened with the results of your projects?
		What have you learned through and about design thinking up to this point?
		How do you want to continue using design thinking?
		What recommendations do you have for other organizations?
	HAUFE-LEXWARE
	MARIGIN
		How did design thinking flow into this project?
		Who was involved?
		What was the concrete procedure?
		What was the most relevant outcome of the DNA analysis?
		How was design thinking implemented?
		What was unique in the process?
		What do we need to pay attention to?
		How will this design thinking attitude continue in the organization?
	MEDELA
		What is the innovation culture of the organization?
		Market research and insights
		Research
		How does one bring insights, engineering and research together, whether divided in terms of place, content or culture?
		How could the process be established?
		Who is part of the process?
		What is needed for implementation?
		How does the procedure run?
		How can the design thinking culture become anchored and visible within an organization?
		Design thinking and architecture
6 APPENDIX
	BIBLIOGRAPHY
	INDEX