Design basics

About the Cover Art
Contents
Preface
Part 1: Design Principles
	Ch 1: Design Process
		Introduction
		Procedures
		Thinking
		Looking
		Doing
		Critique
	Ch 2: Unity
		Introduction
		Gestalt
		Ways to Achieve Unity
		Unity with Variety
		Unity at Work
	Ch 3: Emphasis and Focal Point
		Introduction
		Ways to Achieve Emphasis
		Degree of Emphasis
		Absence of Focal Point
	Ch 4: Scale and Proportion
		Introduction
		Scale of Art
		Scale within Art
		Manipulating Scale
		Proportion
	Ch 5: Balance
		Introduction
		Imbalance
		Symmetrical Balance
		Asymmetrical Balance
		Radial Balance
		Crystallographic Balance
	Ch 6: Rhythm
		Introduction
		Rhythm and Motion
		Alternating Rhythm
		Progressive Rhythm
		Polyrhythmic Structures
Part 2: Design Elements
	Ch 7: Line
		Introduction
		Line and Shape
		Types of Line
		Inherent Line
		Connecting Points of Emphasis
		Line Direction
		Line Quality
		Line as Value
		Line in Painting
		Lost-and-Found Contour
	Ch 8: Shape
		Introduction
		Predominance of Shape
		Volume/Mass
		Naturalism and Idealism
		Naturalism and Distortion
		Abstraction
		Nonobjective Shapes
		Curvilinear Shapes
		Rectilinear Shapes and Combinations
		Positive/Negative Shapes
	Ch 9: Pattern and Texture
		Pattern
		Texture and Pattern
		Texture
		Tactile Texture
		Visual Texture
	Ch 10: Illusion of Space
		Introduction
		Devices to Show Depth
		Amplified Perspective
		Multiple Perspective
		Axonometric Projection
		Open Form/Closed Form
		Transparency
		Conclusion
	Ch 11: Illusion of Motion
		Introduction
		Anticipated Motion
		Ways to Suggest Motion
		Optical Movement
	Ch 12: Value
		Introduction
		Value Pattern
		Value as Emphasis
		Value and Space
		Techniques
	Ch 13: Color
		Introduction
		Color Characteristics
		Properties of Color
		Palettes
		Visual Color Mixing
		Cool/Warm Colors
		Color as Emphasis
		Color and Balance
		Color and Space
		Color Schemes
		Color Discord and Vibrating Colors
		Color Uses
		Emotional Color
		Color Symbolism
Glossary
Bibliography
Photographic Sources
Index