Cultural and Social Influences on Consumer Behavior: Uncertainty Avoidance, Rituals, and External Threats (Management for Professionals)

Preface
	One Prolific Survey Participant on Rituals
	One Prolific Survey Participant on Health Threats
	One Prolific Survey Participant on Inter-Client Conflicts
Contents
1 Introduction
	1.1 Motivation
	1.2 Research Questions
	1.3 Theoretical Contributions
	1.4 Practical Implications
	1.5 Organization of the Book
	References
2 Literature Review
	2.1 Culture and Values
	2.2 Uncertainty Avoidance and Its Impact
		2.2.1 Uncertainty Avoidance and Its Impact on Individuals
		2.2.2 Uncertainty Avoidance and Its Impact on Businesses
		2.2.3 Extended Reading
	2.3 Rituals
		2.3.1 The Definition of Rituals
		2.3.2 Rituals and Their Impact on Behavior
		2.3.3 Types of Consumption Rituals
	2.4 External Threats
		2.4.1 Health Threats
		2.4.2 Economic Threats
		2.4.3 Informational Threats
	2.5 Inter-Client Conflicts During Service Encounters
	2.6 Green Consumption
	2.7 Summary
	References
3 Theory and Hypothesis Development for Uncertainty Avoidance and Superstitious Consumption
	3.1 Research Question
	3.2 Superstitious Belief and Behavior
	3.3 Uncertainty Avoidance and Superstitious Behavior
	3.4 The Mediating Effect of State Anxiety
	3.5 The Moderating Effect of Locus of Control
	3.6 Summary
	3.7 Reading: Superstitious Consumption Behaviors in Different Cultures
	References
4 Theory and Proposition Development for Repeating Rituals and Willingness to Use the Product
	4.1 Introduction
	4.2 Development of Propositions
	4.3 Summary
	4.4 Reading: Examples of Consumption Rituals Across the World
	References
5 Theory and Proposition Development for External Threats and Green Consumption
	5.1 Theory and Proposition Development for Health Threats and Green Consumption
	5.2 Theory and Proposition Development for Economic Threats and Green Consumption
	5.3 Theory and Proposition Development for Informational Threats and Green Consumption
	5.4 Theory and Hypothesis Development for How to Solve Inter-Client Conflicts During Service Encounters
		5.4.1 Research Questions
		5.4.2 Conceptual Background and Hypothesis Development
	5.5 Summary
	References
6 Methodology and Results for Uncertainty Avoidance and Superstitious Consumption
	6.1 Study 1A: Chronic Uncertainty Avoidance and Superstitious Consumption
		6.1.1 Methods
		6.1.2 Results
	6.2 Study 1B: Primed Uncertainty Avoidance and Superstitious Consumption
		6.2.1 Methods
		6.2.2 Results
		6.2.3 Discussion
	6.3 Study 2: Uncertainty Avoidance and State Anxiety
		6.3.1 Study 2A
		6.3.2 Study 2B
		6.3.3 Study 2C
	6.4 Study 3: The Moderating Role of Locus of Control
		6.4.1 Methods
		6.4.2 Results
	6.5 Summary
	References
7 Preliminary Evidence on Health Threats and Green Consumption
	7.1 Methods
	7.2 Results
	7.3 Summary
	References
8 Preliminary Evidence on Economic Threats and Green Consumption
	8.1 Methods and Results
	8.2 Summary
9 Methodology and Results for How to Solve Inter-Client Conflicts During Service Encounters
	9.1 Study 1
		9.1.1 Sample and Design
		9.1.2 Procedure and Measures
		9.1.3 Results and Discussion
	9.2 Study 2
		9.2.1 Sample and Design
		9.2.2 Procedure
		9.2.3 Results and Discussion
	9.3 Study 3
		9.3.1 Procedure
		9.3.2 Results and Discussion
	9.4 Summary
	References
10 Discussion
	10.1 Uncertainty Avoidance and Superstitious Consumption
	10.2 Repeating Rituals and Willingness to Use the Product in the Rituals
	10.3 External Threats and Green Consumption
		10.3.1 Health Threats and Green Consumption
		10.3.2 Economic Threats and Green Consumption
		10.3.3 Informational Threats and Green Consumption
		10.3.4 How to Solve Inter-client Conflicts?
	10.4 Summary
	References
11 Summary and Conclusions
	11.1 Major Conclusions
	11.2 Summary
A The Effects of Regional Economic Level, Management Level, and Organizational Culture on Person-Organization Fit
	A.1 Theory and Propositions
	References
B Application of Diffusion Theory and Uses and Gratifications Theory to Online Chatting Behavior
	B.1 Diffusion Theory
	B.2 The Innovation
	B.3 Communication Channels
	B.4 Time
	B.5 Social System
	B.6 Uses and Gratifications
	B.7 Conclusion
	References
C Uncertainty Avoidance Scale12
	Reference
Afterward