CSR Communication in the Media: Media Management on Sustainability at a Global Level

Contents
Sustainable Communication? Media and Communication Responsibility in Global Transformation Processes
	1 Sustainability as Guiding Principle for CSR?
	2 CSR and Communication
	3 Media, CSR, and Sustainability
		3.1 Sustainability as Guardrail for CSR (Media and Communicative Responsibility)
		3.2 Sustainability Communication as Part of Media CSR Concepts (Global Perspectives)
		3.3 Media Organizations, Public Value, and Sustainable Communication (Practical Insights)
	4 Contributions
	References
Conceptualizing Media CSR Communication: Responsible Contributions to the (Global) Public Sphere?
	1 Introduction: CSR Communication in the Media Industry
	2 Relativism vs. Universalism: Communicating CSR Across Cultures
	3 Contributions to the Global Public Sphere? CSR Communication as Stakeholder Communication
	References
Sustainability as Cultural Practice and Media as Institutions of Change
	1 Introduction
	2 Media, CSR, and Sustainability
	3 Culture of Sustainability In and Through the Media
	4 Outlook and Future Research Potential
	References
The Should, the Could, and the Would: On Paradox Constellations of CSR in the Media Business-and a Call to Action
	1 Introduction
	2 Learning Change and Making Sense
	3 The New Role of Media Organizations
	References
Public Value for Public Service Media? A Case Study Analysis of Austria´s ORF
	1 Introduction
	2 Public Value Theory
	3 Public Value Measurement
	4 Austria´s ORF: A Case Study Analysis
		4.1 Public Value Remit
		4.2 Public Value Reporting
	5 Public Value Financing
	6 Conclusion
	References
Crisis Communication and Corporate Responsibility in Media Companies
	1 Introduction: The Nexus of CSR and Crisis Communication
	2 Crisis Communication in Media Companies
		2.1 Methodology
	3 SPIEGEL´s Crisis Case
		3.1 The Relotius Scandal
		3.2 SPIEGEL´s Crisis Communication
	4 Crisis Communication in Media Companies from the Perspective of Communication Managers
	5 Ombudsman Offices as Instances of Communication and Crisis Management
		5.1 The SPIEGEL Ombudsman´s Office
		5.2 The Role of Ombudsmen in Crisis Prevention and Response
	6 Concluding Remarks
	References
Corporate Social Responsibility: Hiring Requisition in Media Companies?
	1 Introduction: The Role of CSR in Top Talent Recruiting
	2 CSR as Awareness Content
	3 Analysis
		3.1 Business Web Content Analysis
		3.2 CSR Content on LinkedIn
		3.3 Career-Landing Page Content Analysis
		3.4 Status Quo of CSR On-Site
	4 Discussion and Outlook
		4.1 Differences in Website Content and Performance
		4.2 Relevance of the CSR Dimensions on Corporate Websites and Social Media
		4.3 SEO Strategies of Recruiting Sites
		4.4 Summary
	5 Conclusion and Directions for Future Research
	References
		Online Sources
Smart Exclusion: How May Digital Platforms Hinder Inclusivity within News Organizations?
	1 Introduction
	2 Theoretical Development Approach
	3 Theoretical Background
		3.1 Data Colonialism
		3.2 Labor Process Theory
	4 Smart Exclusion: How Do Digital Platforms Hinder Inclusivity?
		4.1 Data as a Key Driver in Changing the News Profession
		4.2 Changing Skills Requirements
		4.3 Changing Control Strategies
	5 Toward Inclusive News Media: A Symbiotic Perspective
	6 Conclusion
	References
CSR in the News Media Industry in Times of the Climate Crisis: A Critical Reflection
	1 Introduction: CSR in Times of Crises and Calls for System Transformation
	2 The Double Responsibility of News Media in the Climate Crisis
	3 Towards an Extended Understanding of News Media CSR in the Climate Crisis
		3.1 A Note on the Research Method
		3.2 How Pioneering News Media Understand CSR in the Climate Crisis
	4 The Limitations of CSR
	5 Conclusion and Ways Forward
	References
Corporate Social Responsibility in German Media Companies: Motivation and Integration into the Corporate Strategy
	1 Problem Statement
	2 The Relevance of Responsibility for Media Companies
		2.1 Responsibility in Media Companies and Their Public Value
			2.1.1 Distinction Between Media and Journalism and Their Responsibilities
			2.1.2 Special Position of Media Companies Through Orientation to the Common Good (Public Value)
			2.1.3 The Twin Responsibility of Media Companies
		2.2 Current Strategic Embedding of CSR in German Media Companies
	3 Research Interest and Methodology
	4 CSR in German Media Companies
		4.1 German Media Companies´ Understanding of Responsibility
			4.1.1 Public Value: Responsibility Through Produced and Distributed (Journalistic) Content
			4.1.2 Twin Responsibility
		4.2 Motivation and Causes for Implementing CSR in the Corporate Strategy
			4.2.1 Societal Level
			4.2.2 Entrepreneurial Level
			4.2.3 Causes for the Implementation of CSR
		4.3 CSR Strategy in Media Companies
			4.3.1 Importance of CSR and Anchoring in Corporate Values
			4.3.2 Integration into the Corporate Structure: Human and Financial Resources
		4.4 CSR Measures
			4.4.1 Operative Measures
			4.4.2 Communicative Measures
			4.4.3 Content-Related Measures
	5 Conclusion
	References
Public Debates about the Social Responsibility of Media Companies: A Longitudinal Analysis of Swiss Media Companies from 2010 ...
	1 Introduction
	2 Literature Review
		2.1 The Role of Media Organizations in Society
		2.2 MSR in the Media and Its Contribution to Reputation
		2.3 Study Context: Media Corporations in Switzerland
	3 Method
	4 Results
		4.1 MSR Gains Importance in the News over Time
		4.2 Evaluation of MSR Becomes Less Negative Over Time
		4.3 Coverage of MSR More Often and Less Positively in PSBs than in Private Media Companies
		4.4 Coverage of MSR Less Frequent and More Positive in Owned Outlets than in Nonowned Outlets
	5 Discussion and Conclusion
	References
The Corporate Social Responsibility of the Media and the Turkish Media: Perspectives of Journalism Educators on Media and Corp...
	1 Introduction
	2 Literature Review
		2.1 Media Sector and CSR
		2.2 Media Ethics and Self-Regulation
		2.3 Media Regulations in Turkey
	3 Methodology
	4 Results
		4.1 CSR and CSR of Media Industries
		4.2 CSR of the Turkish Media Industry: Conceptualization, Factors, and Opportunities/Challenges
		4.3 Media Ethics and CSR of Media Institutions
		4.4 CSR/Media Ethics and Journalism Education
	5 Conclusion
	6 Limitations of the Study and Future Research
	References
``Social Responsibility´´ as a Weapon?
	1 Introduction: The Context
	2 ``Social Responsibility´´ as a Weapon for Media Intimidation and Censorship
	3 A Communicative Approach to CSR
	4 CSR in Latin America
	5 CSR, Public Service, and Engaged Journalism in the Americas
	6 Two Editors, Two Outlets, Two Perspectives
	7 Consensus: Public Service Journalism as Private media´s CSR Tool
	8 Conclusion
	References
Subsistence Journalism: Corporate Control and Corporate Change in Queensland Regional Journalism
	1 Introduction
	2 Australian News Media in Decline
	3 Disrupted News in Queensland
		3.1 Noosa
			3.1.1 Gympie
		3.2 The People on the Newspapers
	4 Regional Media Conditions
	5 Same as It Ever Was?
	6 Subsistence Journalism
	7 Conclusion
	References
Journalism and Ethics Amid the Infodemic
	1 The Death of the Constitution of Knowledge?
	2 The Infodemic
	3 The Death of Objectivity
	References
Beyond State and Market Failure
	1 Changed Framework Conditions
	2 New Demands on Governance
	3 New Demands on Reporting
	4 Reporting in the Context of Accountability
	5 Sustainability and CSR in Practical Implementation
	6 Operationalization of Sustainability and CSR in ARD
	7 Fields of Action of CSR and Sustainable Management in Operational Practice
	8 Conclusion
	References
The Dual CR Responsibility of Media Companies: We Only Create Entertainment, Don´t We?
	1 Why Do We as Television Producers Have a Responsibility for Our Content?
	2 Communicative Reach Beyond the Original Playout Channel
	3 So How Does UFA Meet This Dual Responsibility?
	4 UFA´s Commitment to Social Responsibility Also Leads to Further Changes in our Daily Work and, of Course, Brings with it Num...
Interviews
	1 ``We Need More Sustainability Leadership´´
		1.1 Interview with Mag. A. Malli, Chief Officer for Environment and Sustainability, ORF
	2 ``Sustainability Has Always Been an Intrinsic Value for Us´´
		2.1 Interview with Prof. Dr. Jens Müller, Department of Strategic Corporate Development and Media Policy, ZDF