Creative Motion Graphic Titling for Film, Video, and the Web

Cover\r......Page 1
Front matter......Page 2
Copyright......Page 4
Dedication......Page 5
Acknowledgments......Page 6
The Purpose and Functions of a Title Sequence......Page 7
Creative Process Overview......Page 9
Typical Workflow Overview......Page 11
Title Sequence Positioning......Page 14
Title Sequence Style, Integration, and Transitions......Page 15
Match Frame......Page 16
Titles Over Picture......Page 17
Alternating Title Cards and Footage......Page 19
Video-Based Title Sequence......Page 20
Animation-Based Title Sequence......Page 22
Text as Character......Page 23
Combining Footage and Motion Graphics......Page 24
Escamotage: Alternative Transitions......Page 33
A Story Within a Story......Page 34
Pulling the Threads......Page 35
Opening and Closing Titles......Page 36
The Video and Film Workflow......Page 39
Film Process and Transfer: The Digital Intermediate Process......Page 42
Early Titles......Page 51
Saul Bass: North by Northwest and Psycho......Page 55
Dr. Strangelove and Delicatessen......Page 58
Se7en, Kyle Cooper, and the Modern \nTitle Sequence......Page 63
Writing Systems and the Roman Capital......Page 78
Types of Type: The Anatomy of a Typeface......Page 79
Kerning, Tracking, and Leading......Page 82
Using a Grid System......Page 86
Establishing and Occupying Your Grid......Page 87
Breaking the Grid......Page 88
Cone of Vision and Screen Dimension......Page 89
Font Size and Distance......Page 90
Titles Online and On Your Cell Phone......Page 92
Creating Your Own Font......Page 95
Considerations for Web Viewing and Mobile Devices......Page 98
The Differences Between After Effects and Flash......Page 99
When to Use After Effects......Page 100
Understanding Color......Page 117
Aristotle (384 B.C.–322 B.C.)......Page 118
Johann Wolfgang von Goethe (1749–1832)......Page 119
Symbolism and the Psychology of Color......Page 120
Color Systems......Page 123
Primary, Secondary, and Tertiary; Hue, Brightness, and Saturation......Page 127
Color Harmonies......Page 128
Color Deficiency......Page 130
Color Contrasts: Color and Type Combinations That Work......Page 131
Understanding Light......Page 133
Color Temperature......Page 135
Color-Balancing Film and Video Cameras......Page 136
Qualities of Light: Size, Distance, Angle, and Color......Page 138
Functions of Lights......Page 141
Emotive Lighting......Page 143
Computer-Generated Lighting......Page 144
Adding and Adjusting Layer Styles......Page 151
The Layer Styles......Page 152
Contour......Page 153
Outer Glow......Page 155
Inner Glow......Page 156
Bevel and Emboss......Page 157
Color Overlay......Page 158
Choosing Between Raster and Vector for Motion Titles......Page 159
What Is a Raster Image?......Page 160
What Is a Vector Image?......Page 161
Tutorial: Animating Layer Styles with After Effects......Page 163
Tutorial: Adding Animated Illustrative Elements to a Main Title Card......Page 165
Project Management......Page 167
300 dpi Becomes 72 ppi......Page 169
Composition Settings......Page 171
Tutorial: Making a Preset......Page 173
Open in Editor......Page 174
Composition......Page 195
Composition Cropped Layers......Page 196
Tutorial: Editing Type from an IllustratorDocument......Page 197
Creating Title Cards......Page 199
Real-World Cameras vs. CG Cameras......Page 219
Formats and Aspect Ratios......Page 222
Speed and Frames Per Second......Page 224
Compressing and Expanding Time......Page 227
Time Remapping and Variable Frame Rates......Page 228
Focus......Page 231
Aperture and F-Stops......Page 233
Focal Length......Page 235
Depth of Field......Page 237
Shutter Speed......Page 238
Shutter Angle and Motion-Blur Options in After Effects......Page 239
Image Size......Page 242
Level and Angle of Framing......Page 243
Camera Movement......Page 246
CG Camera Movements......Page 248
Understanding Green-Screen Production......Page 251
Three Kinds of Edits......Page 254
The Rules and Art of the Edit......Page 255
Three Kinds of Edits for Title Designers......Page 256
Software Setup......Page 257
Tutorial: Editing Footage for a Title Sequence......Page 258
Tutorial: Creating a Title Sequence with a Virtual Camera......Page 260
Pitch......Page 271
Tone......Page 272
Walter Murch\'s Synesthesia......Page 273
The Sound Edit......Page 274
Audio Integration with After Effects......Page 275
Adding Sound Effects and Music \nto Your Title Sequence......Page 279
Synching Sound with Type Using After Effects Expressions......Page 282
Tutorial: Synching Sound with Type......Page 283
Timing......Page 292
Fade Up and Fade Down......Page 293
Fade Up and Down by Character......Page 294
Tracking......Page 298
Spotlight Reveal......Page 300
Text Bounce......Page 302
Title Wipes......Page 304
In-Scene Wipes......Page 306
Extreme Zoom-In Effect......Page 309
Falling into Place......Page 310
Exploding Type......Page 312
Stop-Motion Titles......Page 315
Fine-Art Techniques......Page 318
Typefaces......Page 325
Processing and Setting......Page 326
The Sopranos-Style Wipe......Page 329
The Suspense-Style Glowing Back Light......Page 331
The Star Wars Backward Crawl......Page 333
The Horror-Jittery Type in the Style of Se7en and Saw......Page 335
The Superman-Style Explosive Type......Page 337
The Matrix Raining Characters......Page 340
The Dawn of the Dead Blood-Splatter Type......Page 341
The Lost-Style Basic 3D Title\r......Page 344
The Spider-Man-Style Full-3D Text Animation......Page 346
Studios/Designers Clients: How \nDoes It All Work?......Page 351
Planning a Movie Title Sequence......Page 352
Project Element Preparation......Page 353
Typical Order of Credits in an Opening \rTitle Sequence......Page 354
Timing/Deliverables......Page 355
Workflow for Building and Creating a Movie Title Sequence......Page 356
Rendering Your Title Sequence......Page 361
Title Design Studios......Page 374
Bibliography......Page 375
A......Page 379
C......Page 381
E......Page 383
F......Page 384
H......Page 385
L......Page 386
M......Page 387
P......Page 388
R......Page 389
S......Page 390
T......Page 391
W......Page 393
Z......Page 394