Corporate Strategies for South East Asia after the Crisis: A Comparison of Multinational Firms from Japan and Europe

Front Matter....Pages i-xvii
Front Matter....Pages 1-1
The Multinational Corporation: The Managerial Challenges of Globalization and Localization....Pages 3-24
Asian Economies at the Crossroads: Crisis, Transformation, Adaptation....Pages 25-39
The Role of Foreign MNCs in the Technological Development of Singaporean Industries....Pages 40-54
Front Matter....Pages 55-55
Options for Strategic Change: Screwdriver Factories or Integrated Production Systems?....Pages 57-73
Production Strategies of Japanese Firms: Building up a Regional Production Network....Pages 74-99
Production Strategies of European Firms: Between Retrenchment and Expansion Opportunities....Pages 100-119
Front Matter....Pages 121-121
Options for Strategic Change: Exploration or Exploitation in Marketing for New Wealth Creation....Pages 123-140
Marketing Strategies of Japanese Firms: Building Brands with a Regional and Long-term Perspective....Pages 141-162
Marketing Strategies of European Firms: Reconfiguration and Expansion....Pages 163-184
Front Matter....Pages 185-185
Options for Strategic Change: The Importance of Internal, Debt and Equity Financing for Multinational Corporations....Pages 187-198
Corporate Finance Strategies of Japanese Firms: Sophistication of Local Financing....Pages 199-214
Corporate Finance Strategies of European Firms: Between Opportunities and Continuation....Pages 215-227
Front Matter....Pages 229-229
Economic Crisis and Transformation in Southeast Asia: The Role of Multinational Companies....Pages 231-250
Back Matter....Pages 251-261