Corporate Social Responsibility: A 21st Century Perspective

Cover......Page 1
Contents......Page 6
List of Figures......Page 8
Foreword......Page 9
List of Contributors......Page 11
Introduction: Corporate Social Responsibility – Reconciling Aspiration with Application......Page 14
Part I: Theories and Perspectives......Page 20
1 A New Approach to CSR: Company Stakeholder Responsibility......Page 22
2 In Defence of Corporate Responsibility......Page 37
3 Corporate Governance and Corporate Social Responsibility......Page 53
4 Environment: Who is Responsible and How to Govern it?......Page 68
Part II: Reporting and Regulating......Page 92
5 What to Measure in the Twenty-first Century?......Page 94
6 The Sustainability Perspective: a New Governance Model......Page 107
7 The Role of Governments in Fostering CSR......Page 125
8 The Global Reporting Initiative in Denmark: Emperor’s New Clothes or Useful Reporting Tool?......Page 142
9 Social Construction as a Mode of Regulation: Reconstructing CSR in Denmark......Page 153
Part III: Actions and Challenges......Page 166
10 Social Performance: Key Lessons from Recent Experiences within Shell......Page 168
11 Novo Nordisk A/S: Integrating Sustainability into Business Practice......Page 196
12 Creating a Corporate Responsibility Culture: the Approach of Unilever UK......Page 230
Part IV: Questions and Perspectives......Page 244
13 From the Margins to the Mainstream: Corporate Responsibility and the Challenge Facing Business and Business Schools......Page 246
14 CSR and Stakeholder Involvement: the Challenge of Organisational Integration......Page 258
15 The Meanings of Social Entrepreneurship Today......Page 268
16 From Corporate Responsibility to Good Governance and Scalable Solutions......Page 281
17 CSR in the Boardroom: Contribution of the Non Executive Director (NED)......Page 297
Index......Page 313