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دانلود کتاب Contemporary strategy analysis
دانلود کتاب تحلیل استراتژی معاصر
مشخصات کتاب
Contemporary strategy analysis
ویرایش: Tenth
نویسندگان: Robert M. Grant
سری:
ISBN (شابک) : 9781119576433, 1119576431
ناشر:
سال نشر: 2018
تعداد صفحات: 675
زبان: English
فرمت فایل : PDF (درصورت درخواست کاربر به PDF، EPUB یا AZW3 تبدیل می شود)
حجم فایل: 6 مگابایت
قیمت کتاب (تومان) : 30,000
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توجه داشته باشید کتاب تحلیل استراتژی معاصر نسخه زبان اصلی می باشد و کتاب ترجمه شده به فارسی نمی باشد. وبسایت اینترنشنال لایبرری ارائه دهنده کتاب های زبان اصلی می باشد و هیچ گونه کتاب ترجمه شده یا نوشته شده به فارسی را ارائه نمی دهد.
توضیحاتی در مورد کتاب تحلیل استراتژی معاصر
اکنون در ویرایش دهم، تحلیل استراتژی معاصر سنت دسترسی، عملی بودن و ارتباط دنیای واقعی خود را برای دانشجویان فارغ التحصیل و کارشناسی در سراسر جهان ادامه می دهد. این کتاب با تمرکز بر تجزیه و تحلیل استراتژیک، ایجاد ارزش و پیاده سازی، زمینه ای دقیق در اصول اساسی ارائه می دهد و در عین حال دیدگاه های به روز را بر اساس شیوه های مورد استفاده در شرکت های پیشرو در سراسر صنایع و مرزها ارائه می دهد. پوشش جامع تئوری و کاربرد را از طریق موارد جدید و به روز ادغام می کند و بحث پیرامون سیاست تجاری، استراتژی کسب و کار و محیط کسب و کار مفهوم را به زمینه برای درک جامع سازوکارهای موجود در کار پیوند می دهد. برای همگام شدن با تکامل دائمی این حوزه، این نسخه جدید برای منعکس کننده چشم انداز کسب و کار فعلی با پوشش گسترده ای از موضوعات مهم از جمله اختلال، نوآوری، فناوری و سایر عوامل موثر بر برنامه ریزی و اجرای استراتژیک تجدید نظر شده است. دیدگاه های جهانی در سرتاسر ماهیت پویای مدیریت استراتژیک را در مواجهه با تجارت بدون مرز برجسته می کند و دانش آموزان را با پایگاه دانش کامل آینده تقاضاهای کسب و کار مجهز می کند.
توضیحاتی درمورد کتاب به خارجی
Now in its tenth edition, Contemporary Strategy Analysis continues its tradition of accessibility, practicality, and real-world relevance to graduate and undergraduate students around the world. Focusing on strategic analysis, value creation, and implementation, this book provides a rigorous grounding in essential principles while offering up-to-date perspectives based on practices used at leading companies across industries and borders. Comprehensive coverage merges theory and application through new and updated cases, and the discussion surrounding business policy, business strategy, and the business environment links concept to context for a holistic understanding of the mechanisms at work. To keep pace with the field's constant evolution, this new edition has been revised to reflect the current business landscape with expanded coverage of critical topics including disruption, innovation, technology, and other factors impacting strategic planning and implementation. Global perspectives throughout highlight the dynamic nature of strategic management in the face of borderless business, equipping students with the well-rounded knowledge base the future of business demands.
فهرست مطالب
Cover Title Page Copyright Contents Author Biography Part I Introduction 1 The Concept of Strategy Introduction and Objectives The Role of Strategy in Success The Basic Framework for Strategy Analysis A Brief History of Business Strategy Strategy Today How is Strategy Made? The Strategy Process Strategic Management of Not-For-Profit Organizations Summary Self-Study Questions Notes Part II The Tools of Strategy Analysis 2 Goals, Values, and Performance Introduction and Objectives Strategy as a Quest for Value Profit, Cash Flow, and Enterprise Value Putting Performance Analysis into Practice Beyond Profit: Values and Corporate Social Responsibility Beyond Profit: Strategy and Real Options Summary Self-Study Questions Notes 3 Industry Analysis: The Fundamentals Introduction and Objectives From Environmental Analysis to Industry Analysis Analyzing Industry Attractiveness Applying Industry Analysis to Forecasting Industry Profitability Using Industry Analysis to Develop Strategy Defining Industries: Where to Draw the Boundaries From Industry Attractiveness to Competitive Advantage: Identifying Key Success Factors Summary Self-Study Questions Notes 4 Further Topics in Industry and Competitive Analysis Introduction and Objectives The Limits of Industry Analysis Beyond the Five Forces: Complements, Ecosystems, and Business Models Competitive Interaction: Game Theory and Competitor Analysis Segmentation and Strategic Groups Summary Self-Study Questions Notes 5 Analyzing Resources and Capabilities Introduction and Objectives The Role of Resources and Capabilities in Strategy Formulation Identifying Resources and Capabilities Appraising Resources and Capabilities Developing Strategy Implications Summary Self-Study Questions Notes 6 Organization Structure and Management Systems: The Fundamentals of Strategy Implementation Introduction and Objectives Strategy Formulation and Strategy Implementation The Fundamentals of Organizing: Specialization, Cooperation, and Coordination Developing Organizational Capability Organization Design Summary Self-Study Questions Notes Part III Business Strategy and the Quest for Competitive Advantage 7 The Sources and Dimensions of Competitive Advantage Introduction and Objectives How Is Competitive Advantage Established? How Is Competitive Advantage Sustained? Cost Advantage Differentiation Advantage Can Firms Pursue Both Cost and Differentiation Advantage? Summary Self-Study Questions Notes 8 Industry Evolution and Strategic Change Introduction and Objectives The Industry Life Cycle The Challenge of Organizational Adaptation and Strategic Change Managing Strategic Change Summary Self-Study Questions Notes 9 Technology-Based Industries and the Management of Innovation Introduction and Objectives Competitive Advantage in Technology-Intensive Industries Strategies to Exploit Innovation: How and When to Enter Standards, Platforms, and Network Externalities Implementing Technology Strategies: Internal and External Sources of Innovation Implementing Technology Strategies: Organizing for Innovation Summary Self-Study Questions Notes Part IV Corporate Strategy 10 Vertical Integration and the Scope of the Firm Introduction and Objectives Transaction Costs and the Scope of the Firm The Benefits and Costs of Vertical Integration Designing Vertical Relationships Summary Self-Study Questions Notes 11 Global Strategy and the Multinational Corporation Introduction and Objectives Implications of International Competition for Industry Analysis Analyzing Competitive Advantage in an International Context Internationalization Decisions: Locating Production Internationalization Decisions: Entering a Foreign Market Multinational Strategies: Global Integration versus National Differentiation Implementing International Strategy: Organizing the Multinational Corporation Summary Self-Study Questions Notes 12 Diversification Strategy Introduction and Objectives Motives for Diversification Competitive Advantage from Diversification Diversification and Performance The Meaning of Relatedness in Diversification Summary Self-Study Questions Notes 13 Implementing Corporate Strategy: Managing the Multibusiness Firm Introduction and Objectives The Role of Corporate Management Managing the Corporate Portfolio Managing Linkages Across Businesses Managing Individual Businesses Managing Change in the Multibusiness Corporation Governance of Multibusiness Corporations Summary Self-Study Questions Notes 14 External Growth Strategies: Mergers, Acquisitions, and Alliances Introduction and Objectives Mergers and Acquisitions Strategic Alliances Summary Self-Study Questions Notes 15 Current Trends in Strategic Management Introduction The New Environment of Business New Directions in Strategic Thinking Redesigning Organizations The Changing Role of Managers Summary Notes Cases to Accompany Contemporary Strategy Analysis, Tenth Edition Case 1 Tough Mudder Inc.: Building Leadership in Mud Runs Case 2 Kering SA: Probing the Performance Gap with LVMH Case 3 Pot of Gold? The US Legal Marijuana Industry Case 4 The US Airline Industry in 2018 Case 5 The Lithium-Ion Battery Industry Case 6 Walmart, Inc. in 2018: The World’s Biggest Retailer Faces New Challenges Case 7 Harley-Davidson, Inc. in 2018 Case 8 BP: Organizational Structure and Management Systems Case 9 Starbucks Corporation, March 2018 Case 10 Eastman Kodak’s Quest for a Digital Future Case 11 The New York Times: Adapting to the Digital Revolution Case 12 Tesla: Disrupting the Auto Industry Case 13 Video Game Console Industry in 2018 Case 14 Eni SpA: The Corporate Strategy of an International Energy Major Case 15 Zara: Super-FastFashion Case 16 Manchester City:Building a MultinationalSoccer Enterprise Case 17 Haier Group:Internationalization Strategy Case 18 The Virgin Group in 2018 Case 19 Google Is Now Alphabet—ButWhat’s the Corporate Strategy? Case 20 Restructuring General Electric Case 21 Walt Disney, 21st Century Fox, and the Challenge of New Media Case 22 W. L. Gore & Associates: Rethinking Management Glossary Index EULA
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