Consumer Culture Theory

Consumer Culture Theory
Consumer Culture Theory
Content
List of Contributors
List of Figures
List of Tables
Introduction – Consumer Culture Fairy Tales
PART I: OBJECTS AND THEIR DOINGS
Chapter 1: Love and Locks: Consumers Making Pilgrimages and Performing Love Rituals
	Conceptual Background
	Contextualization
	Research Method
	Findings
		A Singularized Object that Becomes Decommoditized and Unalienable through the Ritual Process
		The “Love Bridge” Is a Place of Pilgrimage Where Rituals Occur
		Instability and Ambiguity of Symbolic Meanings
		The Active Function of Symbolic and Mythological Features
	Discussion
	References
Chapter 2: The Life and Death of Anthony Barbie: A Consumer Culture Tale of Lovers, Butlers, and Crashers
	Introduction
	Material Culture and the Social Life of Things Along the Consumption Cycle
	Methodology
	Findings
		Product Usage
		Product Disposal
	Discussion: Objectification and Personification
	Conclusion
	References
Chapter 3: “When Your Dog Matches Your Decor”: Object Agency of Living and Non-Living Entities in Home Assemblage
	Introduction
	Non-Human Agency in Home Assemblage: Theoretical Underpinnings
	Methodology
	Findings
		Distributed Agency in the Human–Animal Relation
		Distributed Agency in the Human–Material Object Relation
		Distributed Agency in the Animal–Material Object Relation
	Discussion: Toward Shared Agency in the Triadic Relation Among Human, Animal, and Material Object
	Conclusions
	References
Chapter 4: “I’m Only a Guardian of These Objects”: Vintage Traders, Curatorial Consumption and the Meaning(s) of Objects
	Introduction
	Literature Review
		Curation and Consumer Research
		The Consumption and Circulation of Old Objects
	Re-Contextualizing Curatorial Consumption
	Research Setting: Vintage
	Methods
	Findings and Discussion: Vintage Traders and Curatorial Practices
		Acquisition
		Preservation
		Transference
	Conclusion
	References
PART II: GLOCALIZATION
Chapter 5: Story of Cool: Journey from the West to Emerging Arab Countries
	Introduction
	About Cool: Literature and Marketing Practices
	Cultural Frame: About Tunisia
	Methodology
	Findings: How Is Cool Constructed By Tunisians?
		Lexical Synonyms of Cool
		Meanings of Cool
		A Semiotic Square Analysis of Cool among Tunisians
	Discussion and Contributions
	References
Chapter 6: Ethnic Identification: Capital and Distinction Among Second-Generation British Indians
	Introduction
	Context
	Literature Review
		Consumer Acculturation
		British Asian Identity-Work
	Overview of Key Theoretical Concepts
	Methods
	Findings
	Bollywood Cinema as Prized Cultural Capital
	Performing Arts as Institutional Capital
	Hysteresis, Gender, and Ethnicity
	Discussion
	References
Chapter 7: Cognitive Polyphasia, Cultural Legitimacy, and Behavior Change: the Case of the Illicit Alcohol Market in Kenya
	Introduction
	Study Context
	Literature Review
		Cognitive Polyphasia
		Cognitive Polyphasia and Change
		Institutional Theory: Cultural-Cognitive Legitimacy
	Methodological Approach
	Findings
		Illicit Alcohol as a Polluted, Contaminated Product
		Curses, Misfortune, and Change
		Witchcraft and Sorcery
	Discussion
	References
		Other Internet Sources
PART III: CONSTITUTING MARKETS
Chapter 8: Magic Towns: Creating the Consumer Fetish in Market Research Test Sites
	The Consumer as Fetish
	Assembling a Test Market
	Assembling – Fetishization – Purification
	Fetish, Politics, and Strategy
	References
Chapter 9: Humanizing Market Relationships: the DIY Extended Family
	Marketization
	An Institutional Theory Perspective
	Context and Methods
	Findings: DIY Extended Family
		Point of Departure: A Market for Companionship
			Moving beyond Transactional Relationships
			Sharing Consumption Experiences
			Reinforcing Social Bonds through Giving
		The DIY Extended Family
	Discussion: Entrepreneurial Re-Creation of the Extended Family Using Market Offerings
	References
Chapter 10: Patriotism as Creative (Counter-)Conduct of Russian Fashion Designers
	Introduction
	Theoretical Considerations: Nationalism, Patriotism and Cultural Intermediaries in the Marketplace
	Data and Method
	Findings
	Patriotic Dispositif
	Patriotism in the Interpretations of Fashion Designers
		Patriotic Fashion
		Cosmopolitan Patriotism
		Economic Patriotism
		Cultural Patriotism
		Fashion Localism
	Discussion, Conclusion, and Future Directions
	References
Chapter 11: Culinary Communication Practices: The Role of Retail Spaces in Producing Field-Specific Cultural Capital
	Introduction
	Festivals as Bundles of Practices
	Retail Spaces and Cultural Capital
	The Foodie Consumption Field and Its Field-Specific Capital
	Research Methodology and Empirical Context
		Context
		Fieldwork
		Data Analysis Procedures
	Findings
		Representational Practices
		Exchange Practices
		Experiential Practices
	Discussion and Implications
	References
PART IV: QUOTH THE RAVEN
Chapter 12: Duck, It’s a Raven! Writing Stirring Stories with Andersen’s Sinister Shadow
	The FIR Tree
	Once Upon an MS Dreary
	Mournful and Never-Ending Revision
	Quoth the Reader, Nevermore
		Perversity
		Pugnacity
		Poetry
	Quoth the Writer, Never Bore
	From Out That Shadow
	References
Index