Conjoint Measurement: Methods and Applications

Front Matter....Pages I-3
Conjoint Analysis as an Instrument of Market Research Practice....Pages 5-46
Measurement of Price Effects with Conjoint Analysis: Separating Informational and Allocative Effects of Price....Pages 47-66
Developing Business Solutions from Conjoint Analysis....Pages 67-96
Market Simulation Using a Probabilistic Ideal Vector Model for Conjoint Data....Pages 97-120
A Comparison of Conjoint Measurement with Self-Explicated Approaches....Pages 121-133
New Product Development in the Software Industry: The Role of Conjoint Analysis....Pages 135-160
Non-geometric Plackett-Burman Designs in Conjoint Analysis....Pages 161-181
On the Influence of the Evaluation Methods in Conjoint Design — Some Empirical Results....Pages 183-208
The Value of Extent-of-Preference Information in Choice-based Conjoint Analysis....Pages 209-223
Confounding of Effects in Rank-Based Conjoint-Analysis....Pages 225-250
A Multi-trait Multi-Method Validity Test of Partworth Estimates....Pages 251-277
Adaptive Conjoint Analysis: Understanding the Methodology and Assessing Reliability and Validity....Pages 279-304
Conjoint Preference Elicitation Methods in the Broader Context of Random Utility Theory Preference Elicitation Methods....Pages 305-344
Conjoint Choice Experiments: General Characteristics and Alternative Model Specifications....Pages 345-386
Using Conjoint Choice Experiments to Model Consumer Choices of Product Component Packages....Pages 387-414
Latent Class Models for Conjoint Analysis....Pages 415-446
A Generalized Normative Segmentation Methodology Employing Conjoint Analysis....Pages 447-478
Dealing with Product Similarity in Conjoint Simulations....Pages 479-496
Evaluating Brand Value A Conjoint Measurement Application for the Automotive Industry....Pages 497-514
Continuous Conjoint Analysis....Pages 515-538
Back Matter....Pages 539-542