Communication, Culture and Social Change: Meaning, Co-option and Resistance

Preface: Journeys and Movements
Acknowledgments
Contents
List of Figures
Chapter 1: Introduction: A Framework for Communicating Social Change
	1.1 Theoretical Framework: Categorizing Social Change Communication Efforts
	1.2 Culture in Communication for Social Change
		1.2.1 Culture as Static
		1.2.2 Culture as Fluid
		1.2.3 Culture as Closed
		1.2.4 Culture as Open
		1.2.5 Culture and Structures
		1.2.6 Culture and Meaning
		1.2.7 Culture and Resistance
	1.3 Interrogating and Disrupting Structures
	References
Chapter 2: Development, Dominance, and Communication
	2.1 Communication and Social Change
		2.1.1 Knowledge, Development, and Change
		2.1.2 The Game of Expertise
		2.1.3 Power and Development Actors
			2.1.3.1	 Cold War, Empire, and Propaganda
			2.1.3.2	 Foundations and Propaganda
	2.2 Communication as Racist
		2.2.1 Communication as Instrument of Violence
		2.2.2 Communication as Hegemonic
	2.3 Social Change as Diffusion of Innovations
		2.3.1 Social Change as Opening Up of Markets
	2.4 Conclusion
	References
Chapter 3: Marxist Social Change Communication
	3.1 Key Tenets of Marxist Development
		3.1.1 Communication in Socialist Revolutions
		3.1.2 Development and Socialism
		3.1.3 Development and Land Redistribution
		3.1.4 Development and Trade Unions
	3.2 International Landscape of Development
		3.2.1 Imperialism
		3.2.2 Dependency Theory
		3.2.3 Imperialism and Media
		3.2.4 New World Information and Communication Order (NWICO)
	3.3 Communist Frameworks of Development
		3.3.1 Union of Soviet Socialist Republics (USSR)
		3.3.2 China
		3.3.3 Cuba
		3.3.4 Venezuela
		3.3.5 Indonesian, Malaysian, and Vietnamese Communism
		3.3.6 Indian Communism
			3.3.6.1	 West Bengal
			3.3.6.2	 Kerala
	3.4 Social Democracies and Development
	3.5 Interrogating Marxist Development
		3.5.1 Marxist Explanations
		3.5.2 Social Distribution of Communicative Rights
	3.6 Conclusion
	References
Chapter 4: Culture and Social Change Communication
	4.1 Critique of the Dominant Paradigm
	4.2 Development Communication, Participation, and the Third World
		4.2.1 Participation and Power
		4.2.2 Civil Society: NGOs and Neoliberalism
		4.2.3 Communication for Development and Neocolonialism
		4.2.4 Sustainable Behavior Change Communication
		4.2.5 From Information to Entertainment
	4.3 Neoliberalism and Market Hegemony
		4.3.1 Foundations, Markets, and Social Change
		4.3.2 Participation as Neoliberal Tool
			4.3.2.1	 Colonialism and Participation
			4.3.2.2	 Participation as Self-Help
		4.3.3 Privatizing Participation
	4.4 Culture and Development
		4.4.1 Culturalist Explanations
		4.4.2 Culture and Authoritarianism
		4.4.3 Culture as Sustainable Development
	4.5 Extracting Culture
		4.5.1 Cultural Measurement
		4.5.2 Creative Cities and Neoliberalism
		4.5.3 Culture and Post-Ideology
		4.5.4 Cultural Sustainability
		4.5.5 Cultural Intelligence
		4.5.6 Culture and the Neoliberal Market
	4.6 Post- and Alternative Development
		4.6.1 Cultural Hybridity
		4.6.2 Indigenous Organizations, Alternatives, Inequities
		4.6.3 Asian Turn and New Imperialisms
	4.7 Conclusion
	References
Chapter 5: Technologies for Development and Social Change
	5.1 Technologies and the Development Frontier
		5.1.1 Technologies of Democracy
		5.1.2 Technologies and Poverty
		5.1.3 Technology as Networks of NGOs
		5.1.4 Technology as Culture
		5.1.5 Extraction as Development
		5.1.6 Technologies of Tailoring
		5.1.7 Nudge Economics
		5.1.8 Technologies of Human Biology
		5.1.9 Technologies for Climate Change
	5.2 Digital Frontiers of Technology
		5.2.1 Digital Technologies of Development
		5.2.2 Digital Exclusions
		5.2.3 Digital Extraction and Exploitation
		5.2.4 Smart Cities
		5.2.5 Artificial Intelligence (AI) and the Fourth Industrial Revolution
	5.3 Conclusion
	References
Chapter 6: Culture-Centered Approach to Communication for Social Change
	6.1 Tenets of Culturally Centering
		6.1.1 Interrogating and Addressing Communicative Inequalities
		6.1.2 Communicative Justice
		6.1.3 Naming and Dismantling Hegemonic Cultural Meanings
		6.1.4 Co-constructing with Cultural Meanings at the Margins
		6.1.5 Cultural Centering as Resistance
	6.2 Culture Contesting Development
		6.2.1 Cultural Centering as Alternative Rationalities
		6.2.2 Citizenship and Transformative Democracy
		6.2.3 Theories from the Global South
	6.3 Interrogating Structures of Development
		6.3.1 Structures of Interventions
		6.3.2 Reworking Structures of Development
		6.3.3 Disrupting Technologies of the Futures
	6.4 Conclusion
	References
Chapter 7: Agentic Expressions and Socialist Futures
	7.1 Agency, Community, and Social Change
		7.1.1 Alternative Organizing
	7.2 Labor, Movements, and Solidarity
		7.2.1 Labor Organizing
		7.2.2 Socialist Futures
		7.2.3 Subaltern Social Movements
		7.2.4 Communities, Communicative Inequalities and Margins
		7.2.5 Reflexivity
	7.3 Conclusion
	References
Chapter 8: Social Change Communication as Academic-Activist-Community Partnerships
	8.1 Recognizing Community Work as Transformative
		8.1.1 Groups as Conversational Spaces
		8.1.2 Voices
		8.1.3 Questions of Power in the Academic Position
	8.2 Disrupting Academic Habits
		8.2.1 How We Live Our Academic Lives
		8.2.2 Academia as Business
		8.2.3 Academic-Activism as Institutionalization
		8.2.4 Radical Posturing
		8.2.5 Postcolonial Claims
	8.3 Co-creating Habits of Academic Life
		8.3.1 Reflexivity
		8.3.2 Embodied Resistance
		8.3.3 Witnessing
		8.3.4 Challenging Fear
		8.3.5 Challenging Convenient Narratives
	8.4 Conclusion
	References
References
Index