Communicating environmentally sustainable transport : the role of soft measures.

Overview --
Background --
Workshop objectives --
The issues paper --
Session 1: Opening session --
Session highlights --
Presentation by Reinhard Kaiser, Welcome and introduction --
Session 2: Present transport behaviour and what maintains it --
Session highlights --
Presentation by Herbert Kemming, Present transport behaviour and what maintains it. --
Presentation by Ellen Matthies, A social psychologist's perspective on transport behaviour and the effectiveness of soft measures --
Presentation by Charles Vlek, Motorised transport as a commons dilemma: 'hard' and 'soft' strategies for a sustainable balance --
Session 3: Roles of soft measures in changing transport and other behaviour --
Session highlights --
Presentation by John Whitelegg, Roles of soft measures in changing transport and other behaviour --
Presentation by Tony Weggemans, The effectiveness of measures to change transport behaviour --
Presentation by Hermann Knoflacher, Roles of measures in changing transport and other behaviour --
Session 4: How soft measures could be used to achieve EST --
Session highlights --
Presentation by René Diekstra and Martin Kroon, Cars and behaviour: psychological barriers to car restraint and sustainable urban transport --
Presentation by Peter Jones, Comments on the roles of soft measures in achieving EST --
Presentation by Jens Schade, Behaviour change in the field of transport: direct vs. indirect role of soft measures --
Presentation by Anders Berndtsson, Lars Palm, and Carl Odelberg, Higher fuel taxes or friendly persuasion how to influence the environmental thinking and behaviour of car drivers --
Session 5: Special focus on the media, advertising, and marketing --
Session highlights --
Presentation by Werner Brög, Present situation: between Scylla and Charybdis --
-Presentation by Werner Brög, Erhard Erl, and Nicola Mense, Individualised marketing: changing travel behaviour for a better environment --
Presentation by Michael Houben, Changing the world with the media? --
Presentation by Claudia Schury, On children's feet around the world --
Session 6: Developing advice for policymakers on the use of soft measures --
-Session highlights --
Presentation by David Banister, Developing advice for policy makers on the use of soft measures: some thoughts --
Presentation by Joerg Beckmann, Soft measures --
or seducing Europe's transport users --
Presentation by Werner Reh, Some considerations about the use of soft policy measures for EST from the point of view of a non governmental organisation --
Further points made during the workshop discussions --
Responses to questions posed in the Issues Paper --
Conclusions for policy-makers on the use of soft measures --
Appendix 1. Issues Paper: Soft Measures and Transport Behaviour --
Summary --
Chapter 1. Definition of terms
 scope and purpose of this paper --
Chapter 2. The EST visions and their importance --
Chapter 3. Key factors in the movement of people --
Chapter 4. Other factors in transport behaviour --
Chapter 5. Roles of advertising --
Chapter 6. Quick review of some research on the effectiveness of soft measures --
Chapter 7. Conclusions concerning the use of soft measures --
Chapter 8. A step beyond soft measures: environmental supports for desired transport behaviour --
Chapter 9. Draft workshop recommendations --
Appendix: Five approaches to explaining human behaviour --
End Notes --
Appendix 2. Workshop programme.