Commodifying Everything: Relationships of the Market

Cover
Half Title
Title Page
Copyright Page
Table of Contents
I:
Boundaries of the Market
	Introduction
	1. The Give-and-Take of Consumer Culture
		Notes
II:
Love and Money: Intimate Relationships and the Market
	2. Buying Your Friends: The Pet Business and American Consumer Culture
		The Trade in Birds
		The Trade in Aquarium Fish
		Pets as Commodities
		Notes
	3. The Commodity of Self: Nineteenth-Century Human Hair Jewelry
		Transformation to a Commodity of Self
		The Tension
between "Style" and "Artistry"
		Eighteenth-Century Hair Workers
		The Case of Samuel Folwell,
the "Real" Hair Worker
		Nineteenth-Century Hair Work
		Katharine Schmitt, Hair Worker
		"Gums and Bobbins": The Dangers of the Marketplace
		Notes
III:
Goods and Services: Expanding Market Relationships
	4. An Undesired Necessity: The Commodification of Medical Service in the Interwar United States
		Merchants of Service
		A Commodity Unlike any
other
		Disorderly Consumers
		A Troublesome Kind of Commodity
		Notes
	5. "Preserving Their Form and Features": The Commodification of Coffins in the American Understanding of Death
		The Coffin in America: Gentility's Influence
Established and Challenged
		Respectability and the Commerce of Death
		The Metallic Burial Case: American Respectability and Modernity
		Notes
IV:
God and Mammon: Selling and the Sacred
	6. Healthcare as Product: Catholic Sisters Confront Charity and the Hospital Marketplace, 1865–1925
		Social and Medical Needs
and the Hospital Marketplace
		Entrepreneurial Enterprises
		The Attraction of Scientific Medicine
		Spiritual Agents of Care
		Measures of Success
		Spirituality as Commodity
		Notes
	7. "Preachers and Peddlers of God": Ex-Slaves and the Selling of African-American Religion in the American South
		Notes
	8. The Politics of Ghee Adulteration and Its Public Resolutions in Calcutta, c. 1917
		The Role of Ghee in Indian Cuisine
		"Unwelcome Middlemen": The Marwari Community in Calcutta
		The Adulteration of Bengal
		Legislating Adulteration
		Marwari Adulteration of Ghee in 1917
		Legislation and its Role
in Making Adulteration Visible
		Postscript
		Notes
V:
Village and Nation: Community, Identity, and the Market
	9. Marketing Community: State Reform of Indian Village Property and Expenditure in Colonial Mexico,
1775–1810
		The Remaking of Indian Society, 1521-1700
		The Bourbon Reforms and
their Impact in the Tierra Caliente
		Indian Reactions to the Bourbon Reforms
		Conclusion
		Notes
	10. Commodifying Chinese Nationalism: MSG and the Flavor of Patriotic Production
		Creating a Nationalistic Consumer Culture
		The Place of Chinese Entrepreneurs
in the Movement
		National Products Movement Biographies
		A Capitalist with Chinese Characteristics
		"I am a Local
Product"
		Defeating "Enemy
Products"
		The Limits of Patriotic Production
		Purifying National Products of
their Foreign Components
		Broader Patriotic Activities
		Biographies as Patriotic Packaging
		Notes
	11. Packaging Skills: Calibrating Cheese to the Global Market
		Roots, Co-Ops,
and Stamps
		Cheese for Customers, Cheese for Friends
		Publicizing Landscapes of Skill
		Conclusion
		Notes
Contributors
Index