Co-evolution Strategy Canvas

Preface
Contents
1 Co-evolution
	1.1 The Meaning of “Co-evolution” (共演)
		1.1.1 Formula: Co-evolution = Systematicness × Dynamism
			1.1.1.1 Tool: 2 X 2 Matrix
			1.1.1.2 Tool: Double-S Curves
			1.1.1.3 Tool: 2 × 2 Matrix
			1.1.1.4 Tool: Double-S Curves
	1.2 The Definition of “Strategy” (战略)
		1.2.1 Formula: Strategy = Insight × Vision
			1.2.1.1 4 Chinese Characters Explanation
			1.2.1.2 2 × 2 Matrix Explanation
			1.2.1.3 SWOT Analysis and 2 × 2 Matrix
			1.2.1.4 SWOT Analysis an Example: Iget App
	1.3 The World of “Complexity”(复杂)
		1.3.1 Complexity = Uncertainty × Discontinuity
			1.3.1.1 Uncertainty
			1.3.1.2 Discontinuity
			1.3.1.3 Redefine VUCA
			1.3.1.4 VUCA
			1.3.1.5 Tools for Uncertainty and Discontinuity Analysis
		1.3.2 Complexity and Life
			1.3.2.1 Life Four Stages
			1.3.2.2 Life Complexity VUCA
		1.3.3 Tools for Four Life Stage Analysis
			1.3.3.1 Tool Instruction
			1.3.3.2 Example
		1.3.4 Types of Corporate Strategy
			1.3.4.1 Business Life Cycle: Four Stages- Four Strategy Types
			1.3.4.2 Life Complexity VUCA
		1.3.5 Tools for Four Basis Strategy Analysis
			1.3.5.1 Tool Instruction
			1.3.5.2 Example of Case
	1.4 Knowledge System
		1.4.1 Introduction
		1.4.2 Two Examples of Knowledge System
			1.4.2.1 The Knowledge System of Steve Jobs
			1.4.2.2 The Knowledge System of Co-evolution Strategy
		1.4.3 Tools for Knowledge System Analysis
			1.4.3.1 Tool Instruction
			1.4.3.2 “Complexity” and “Simplicity” Cartesian Method
2 Elements
	2.1 The First Principle
		2.1.1 The First Principle of Firms
	2.2 Six Key Strategic Questions
		2.2.1 Tools for Six Key Strategic Questions
		2.2.2 Golden Circle Principles
			2.2.2.1 Traditional Golden Circle Principle
			2.2.2.2 Golden Circle Principle of Co-Evolution Strategy
	2.3 Users: Reason for Being
		2.3.1 Case Analysis: The Application of AARRR
	2.4 Organization: Source of Capability
		2.4.1 Case Analysis: The Organization of Alibaba
	2.5 Product: Basis of Value
		2.5.1 Case Analysis: Product Development
	2.6 Market
		2.6.1 Case Analysis: Value Network in the Market
	2.7 Co-Evolution Strategy Canvas
		2.7.1 Co-Evolution Strategy Canvas (12 Strategic Points)
		2.7.2 Co-Evolution Strategy Canvas (36 Strategic Items)
3 Phases
	3.1 Lifecycle of User Elements
		3.1.1 Lifecycle for User Elements
			3.1.1.1 Distribution Map of the Sequence in Which Users Accept New Products
			3.1.1.2 Double-S Curves of User Value
		3.1.2 Lifecycle of Organization Elements
			3.1.2.1 Lifecycle of Organizational Function
		3.1.3 Double-S Curves of Organization Value
			3.1.3.1 Case Analysis: Xiaomi
			3.1.3.2 Tool
		3.1.4 Lifecycle of Product Elements
			3.1.4.1 Characteristics of Product Elements in Different Phases
			3.1.4.2 Product Lifecycle of iPhone
		3.1.5 Double-S Curves of Product Value
			3.1.5.1 Case Analysis: Xiaomi
			3.1.5.2 Usage of the Tool
		3.1.6 Lifecycle of Market Elements
			3.1.6.1 Characteristics of Market Elements in Different Phases
			3.1.6.2 Lifecycle of IT Industry
		3.1.7 Double-S Curves of Market Value
			3.1.7.1 Case Analysis: Xiaomi
			3.1.7.2 Usage of the Tool
	3.2 Double-S Curves of Market Value
		3.2.1 From Start-up to Excellence
		3.2.2 Start-up from Failure
			3.2.2.1 Start-up from Failure
			3.2.2.2 Success Gains Eternal Life in Failure
	3.3 Core Algorithm of Life Code
		3.3.1 4 Phases and 4 Arithmetic Operations
	3.4 4 Elements and 4 Criteria of Benefits
		3.4.1 Start-up Stage: User-Centric Capability
			3.4.1.1 Introduction
			3.4.1.2 Model of Start-up Stage: User-Centric Capability
		3.4.2 Growing-up Stage: Product-Iteration Capability
			3.4.2.1 Introduction
			3.4.2.2 Model of Growing-up Stage: Product-Iteration Capability
		3.4.3 Expansion Stage: Market- Entry Capability
			3.4.3.1 Introduction
			3.4.3.2 Model of Growing-up Stage: Market-Entry Capability
		3.4.4 Transformation Stage: Organization-Upgrading Capability
			3.4.4.1 Introduction
			3.4.4.2 Model of Transformation Stage: Organization-Upgrading Capability
	3.5 4 Dimensions of Space and 4 Patterns
		3.5.1 4 Dimensions of Space + 4 Patterns
			3.5.1.1 4 Dimensions of Space
			3.5.1.2 4 Patterns
		3.5.2 Enterprise Value Model Tool
		3.5.3 Championship in the 4 Strategic Phases and 4 Major Martial Arts
			3.5.3.1 Championship in the 4 Strategic Phases
			3.5.3.2 4 Major Martial Arts
4 Start-Up
	4.1 4 Questions for Start-Up
		4.1.1 4 Questions for Start-Up Tools
			4.1.1.1 Users: Starting Point of Start-Ups
			4.1.1.2 Organization: The Foothold of Start-Ups
			4.1.1.3 Product: The Power for Shot of Start-Ups
			4.1.1.4 Market: The Goal of Start-Ups
	4.2 12 Key Points for Start-Up Stage
		4.2.1 Co-evolution Strategy Canvas for Start-Up Stage
		4.2.2 Case Analysis: Alibaba
5 Growing-Up
	5.1 4 Questions for Growing-Up
		5.1.1 4 Questions for Growing-Up Tools
			5.1.1.1 Users: The Reasons of Growing-Up
			5.1.1.2 Organization: The Bottleneck of Growing-Up
			5.1.1.3 Product: The Foundation of Growing-Up
			5.1.1.4 Market: The Space of Growing-Up
	5.2 12 Key Points of the Focused Growing-Up Stage
		5.2.1 Co-evolution Strategy Canvas for the Focused Growing-Up Stage
		5.2.2 Case Analysis: Alibaba
6 Expansion
	6.1 4 Questions for Expansion
		6.1.1 4 Questions for Expansion Tools
			6.1.1.1 Users: The Motivation for Expansion
			6.1.1.2 Organization: The Vitality of Expansion
			6.1.1.3 Product: The Ability of Expansion
			6.1.1.4 Market: The Potential of Expansion
	6.2 12 Key Points of the Amplifying Expansion Stage
		6.2.1 Co-evolution Strategy Canvas for the Amplifying Expansion Stage
		6.2.2 Case Analysis: Alibaba
7 Transformation
	7.1 4 Questions for Transformation
		7.1.1 4 Questions for Transformation Tools
			7.1.1.1 Users: The Reasons of Transformation
			7.1.1.2 Organization: The Key of Transformation
			7.1.1.3 Product: The Footstone of Transformation
			7.1.1.4 Market: The Environment of Transformation
	7.2 12 Key Points of the Upgrading Transformation Stage
		7.2.1 Co-evolution Strategy Canvas for the Upgrading Transformation Stage
		7.2.2 Case Analysis: Alibaba
8 Systematicness
	8.1 Systematicness of Co-evolution Strategy
		8.1.1 Feedback: The Operating Mechanism of the System
			8.1.1.1 Dynamic Feedback Loop Mechanism
			8.1.1.2 Feedback Loop of Co-evolution Strategy System
		8.1.2 Enhanced Loop and Regulative Loops
			8.1.2.1 Two Feedback Loops
			8.1.2.2 Wintel Alliance
		8.1.3 Synergies Among Four Elements
			8.1.3.1 The goal of synergy of co-evolution strategic elements.
			8.1.3.2 Internal synergy of user elements
			8.1.3.3 Internal synergy of organization elements
			8.1.3.4 Internal synergy of product elements
			8.1.3.5 Internal Synergy of Market Elements
		8.1.4 Basic Principles of Synergy Between Elements
			8.1.4.1 Logic of Synergy Between Elements
			8.1.4.2 Logic of Synergy Between Elements (Organization\\Product\\Market Elements)
			8.1.4.3 Canvas for Synergy of User and Organization Elements (Case Analysis: Xiaomi)
			8.1.4.4 Canvas for Synergy of User and Product Elements (Case Analysis: Xiaomi)
			8.1.4.5 Canvas for Synergy of User and Market Elements (Case Analysis: Xiaomi)
			8.1.4.6 Canvas for Synergy of Organization and Product Elements (Case Analysis: Xiaomi)
			8.1.4.7 Canvas for Synergy of Organization and Market Elements (Case Analysis: Xiaomi)
			8.1.4.8 Canvas for Synergy of Product and Market Elements (Case Analysis: Xiaomi)
	8.2 Equation of Strategy
9 Dynamics
	9.1 Dynamics of Co-evolution Strategy
		9.1.1 Enhanced Feedback Loop for Changes in Strategic Elements
			9.1.1.1 Enhanced Feedback Loop of 4 Elements
		9.1.2 Mechanisms of Enhanced Feedback Loop for User and Organization Elements
			9.1.2.1 Enhanced Feedback Mechanism for Organization Elements
			9.1.2.2 Enhanced Feedback Mechanism for User Elements
		9.1.3 Mechanisms of Enhanced Feedback Loop for Product and Market Elements
			9.1.3.1 Enhanced Feedback Mechanism for Market Elements
			9.1.3.2 Enhanced Feedback Mechanism for Product Elements
		9.1.4 Feedback Loop System for User Elements in Different Stages of Development
		9.1.5 Feedback Loop System for Organization Elements in Different Stages of Development
		9.1.6 Feedback Loop System for Product Elements in Different Stages of Development
		9.1.7 Feedback Loop System for Market Elements in Different Stages of Development
		9.1.8 Four Paths of Evolutions
			9.1.8.1 Path of User Evolution
			9.1.8.2 Path of Organization Evolution
			9.1.8.3 Path of Product Strategic Evolution
			9.1.8.4 Path of Market Strategic Evolution
	9.2 16-Word Formula of Co-evolution Strategy
	9.3 Canvas and Examples
		9.3.1 Canvas for User Evolution Path
		9.3.2 Canvas for Organization Evolution Path
		9.3.3 Canvas for Product Evolution Path
		9.3.4 Canvas for Market Evolution Path
Appendix
A.1 “Magic Numbers” in Co-evolution Strategy: 1, 2, 4, 6, 12, 48
A.2 Implications of Co-evolution Strategy from Animals
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		A.2.1 Learn Strategy From Animals
			A.2.1.1 Complexity = The Butterfly Effect X The Black Swan Effect
			A.2.1.2 Start-up: Cheetah Versus Wolf
			A.2.1.3 Grow-up: Pig Versus Unicorn
			Expansion: Octopus Versus Spider
			A.2.1.5 Decline: Ostrich Versus Grey Rhinoceros
			A.2.1.6 Transformation: Elephant Versus Amoeba