Cloudonomics, + Website: The Business Value of Cloud Computing

Content: Preface --
Acknowledgements --
A Cloudy Forecast --
Clouds Everywhere --
Cashing In on the Cloud --
Beyond Business --
Clarifying the Cloud --
Further On --
Summary --
Notes --
Does the Cloud Matter? --
The Productivity Paradox --
Competitiveness Confrontation --
Summary --
Notes --
Cloud Strategy --
Insanity or Inevitability? --
Democratization of IT --
Industrialization of IT --
Strategy --
The Cloud: More than IT --
The Networked Organization --
Form Follows Function, IT Follows Form --
Aligning Cloud with Strategy --
Everyware, Anywhere --
Summary --
Notes --
Challenging Convention --
What Is the Cloud? --
Economies of Scale --
Competitive Advantage and Customer Value --
Cloud Ecosystem Dynamics --
IT Spend --
Issues with the Cloud --
Summary --
Notes --
What Is a Cloud? --
Defining the Cloud --
On-Demand Resources --
Utility Pricing --
Common Infrastructure --
Location-Independence --
Online Accessibility --
Difference from Traditional Purchase and Ownership --
Cloud Criteria and Implications --
Is the Cloud New or a New Buzzword --
Summary --
Notes --
Strategy and Value --
Access to Competencies --
Availability --
Capacity --
Comparative Advantage, Specialization of Labor, and Core versus Context. Unit Cost --
Delivered Cost --
Total Solution Cost --
Risk-Adjusted Expected Value --
Opportunity Cost/Cost Avoidance --
Agility --
Time Compression --
Margin Expansion --
Customer Experience and Loyalty --
User Experience --
Employee Satisfaction --
Revenue Growth --
Community and Sustainability --
Risk Reduction --
Competitive Vitality and Survival --
Summary --
Notes --
When --
and When Not --
to Use the Cloud --
Use Cases for the Cloud --
Inappropriate Cloud Use Cases --
Summary --
Notes --
Demand Dilemma --
A Diversity of Demands --
Examples of Variability --
Chase Demand or Shape It? --
Summary --
Notes --
Capacity Conundrum --
Service Quality Impacts --
Aligning Fixed Capacity with Variable Demand --
Splitting the Difference --
Better Safe Than Sorry --
Capacity Inertia --
Summary --
Notes --
Economies of Scale --
Is the Cloud Like Electricity? --
Distributed Power Generation --
Is The Cloud More Like Rental Cars? --
Capital Expenditures versus Operating Expenses --
Benchmark Data --
Cost Factors --
Benchmarking the Leaders --
Size Matters --
Summary --
Notes --
More Is Less --
Is the Cloud Less Expensive? --
Characterizing Relative Costs and Workload Variability --
When Clouds Cost Less or the Same. If Clouds Are More Expensive --
Beauty of Hybrids --
Cost of the Network --
Summary --
Notes --
Hybrids --
Users, Enterprise, and Cloud --
Different Hybrid Architectures --
Summary --
Notes --
Folly of Forecasting --
Even Stranger than Strange --
Demand for Products and Services --
System Dynamics --
Whips and Chains --
Exogenous Uncertainty --
Behavioral Cloudonomics of Forecasting --
A Bias for Certainty --
Summary --
Notes --
Money Value of Time --
Demand and Resource Functions --
Cost of Excess Capacity --
Cost of Insufficient Capacity --
Asymmetric Penalty Functions, Perfect Capacity, and On-Demand --
Flat Demand --
Uniformly Distributed Demand: Better Safe than Sorry --
Better Never Than Late --
MAD about Being Normal --
Triangular Distributions --
Linear Growth --
Exponential Growth --
Random Walks --
Variable Penalty Functions --
Summary --
Notes --
Peak Performance --
Relationships between Demands --
Lessons from Rolling Dice --
Coefficient of Variation and Other Statistics --
Statistical Effects in Aggregating Independent Demands --
The Significance of --
Issues with Perfectly Correlated Demand --
Community Clouds --
Simultaneous Peaks --
Peak of the Sum Is Never Greater than the Sum of the Peaks. Utilization Improvements --
Summary --
Notes --
Million-Dollar Microsecond --
On Time --
Speed on the Web and at Work --
Built for Speed --
Summary --
Notes --
Parallel Universe --
Limits to Speedup --
Amdahl versus Google --
Free Time --
Summary --
Notes --
Shortcuts to Success --
Rapid Transit --
Sending Letters --
Empirical Results --
Summary --
Notes --
Location, Location, Location --
Latency and Distance --
Circle Covering and Circle Packing --
Inverse Square Law --
Spherical Caps and the Tammes Problem --
Summary --
Notes --
Dispersion Dilemma --
Strategies for Response Time Reduction --
Consolidation versus Dispersion --
Tradeoffs Between Consolidation and Dispersion --
The Benefits of Consolidation --
The Benefits of Dispersion --
The Network Is the Computer --
Summary --
Notes --
Platform and Software Services --
Infrastructure as a Service Benefits --
Paying on Actuals versus Forecasts --
Installation --
Investment --
Updates --
Service Level Agreements --
Continuously Earned Trust --
Visibility and Transparency --
Big Data and Computing Power --
Ubiquitous Access --
Response Time and Availability --
Multi-Tenancy, Shared Data --
Cloud-Centric Applications --
Scalability --
Communities and Markets. Lock-In --
Security and Compliance --
PaaS: Assembly versus Fabrication --
Innovation and Democratization --
Deconstructing the Pure SaaS Model --
Summary --
Notes --
Availability --
Uptime versus Downtime --
Availability and Probability --
"And" versus "Or" --
Availability of Networked Resources --
Availability via Redundancy and Diversity --
On-Demand, Pay-Per-Use Redundancy --
Summary --
Notes --
Lazy, Hazy, Crazy --
Behavioral Economics --
Loss and Risk Aversion --
Flat-Rate Bias --
Framing and Context --
Need for Control and Autonomy --
Fear of Change --
Endowment Effect --
Need for Status --
Paralysis by Analysis of Choice --
Hyperbolic Discounts and Instant Gratification --
Zero-Price Effect --
Summary --
Notes --
Cloud Patterns --
Communications Patterns --
Hierarchies --
Markets --
Repository --
Perimeters and Checkpoints --
Summary --
Notes --
What's Next for Cloud? --
Pricing --
Ecosystems, Intermediaries, and the Intercloud --
Products versus Services --
Consolidation and Concentration --
City in the Clouds --
Spending More while Paying Less --
Enabling Vendor Strategies --
Standards, APIs, Certification, and Rating Agencies --
Commoditization or Innovation? --
Notes --
About the Author --
About the Web Site --
Index.