Cases in Strategic Management

Cover
Half Title
Title Page
Copy Right
Dedication
Preface
Acknowledgements
Contents
Introduction
	What is a Case?
	Why Use Cases?
	Type oc Cases
	Strategic Management Cases
	The Nature of Cases
	References
	Case Grid
Case 1: Archies vs. Vintage—Are We in the Business of Greetings?
	Archies Greetings & Gifts
	References
Case 2: Gitanjali—A Gem in India’s Crown?
	Industry
	Government Initiatives and Regulations for the Gems and Jewellery Industry in India
	Demand Conditions
	Supply Conditions
	Competition
	Gitanjali Gems
	References
Case 3: Delhi Land and Finance—Strategy or Serendipity?
	Inception
	Windfall(s)
	Business Lines
	Project Implementation Process
	Strategy
	Industry and Competitive Scenario
	The Road Ahead
	New Businesses
	References
Case 4: Gati Limited—At the Threshold of a Big Leap
	Infrastructure
	Technology
	Human Resources
	Operations
	Marketing
	Industry Scenario
	References
Case 5: Tech Mahindra Limited
	Introduction
	Telecommunications Industry
	Tech Mahindra Limited
	References
Case 6: Cyber Media—The Leadership Quest
	History
	Products and Services
	Marketing & Distribution
	The Indian Media Industry
	References
Case 7: Suzlon Energy Limited—Riding on the Wind
	The Product—Wind Turbine Generator
	Services—Wind Farms
	Customers
	Suppliers
	Structure
	Subsidiaries
	References
Case 8: Rewrite Rules at Pantaloon?
	Unravelling the Past
	Leveraging Alliances
	Exploring the Future
	Operations
	Process Management
	Supply Chain Management
	Information Technology
	Human Resource
	Other Players
	References
Case 9: Bata India Limited—Repositioned or Still Foot Weary?
	Industry Overview
	Bata India Limited
	References
Case 10: United Breweries Limited
	Beer Industry
	United Breweries
	References
Case 11: ONGC—Towards A Brighter Tomorrow
	History of Formation and Development of ONGC
	The Rejuvenation of ONGC
	References
Case 12: Whirlpool of India—White Goods Splashed in Red
	History
	Merger of Kelvinator and Whirlpool Washing Machines
	Downsizing
	Restructuring Continues
	References